/ Daily News/July 29, 2022 Guangzhou -- Recently, Genda, a subsidiary of Ferrero, once again joined hands with "collaborator" to hold the offline parent-child activity "Genda Happy Growth Plan · Enjoy your company" in the Shogunvilla community in Nanjing. "Genda Happy Growth Plan" continued to cooperate with Nanjing "Partner Social Work Agency" this time, with a unique series of fun games, to bring a happy summer parent-child "garden party" for migrant children and families in the community, to help children in difficulties under the epidemic to spend a sweet parent-child time.
In order to enjoy a higher quality of parent and child company, Kinda specially prepared a variety of small games for children such as DIY pottery, art coloring, simulation curling, and color xylophone. In addition, a new series of bizarre toys called "Animals Knocking" also bring children interesting animal knowledge. Children can make the animals "come alive" through the Kinder "My Fantasy Land" APP, play and learn while interacting with the lifelike animals, and have an animal adventure with their parents in the virtual world.
Through these activities, Genda hopes to allow both parents and children to participate in it, enrich children's summer life with simple and warm parent-child moments, and make their childhood "wonderful" under the epidemic. Kinder has observed that children generally spend more time at home during the COVID-19 pandemic, and their emotional needs need more attention and satisfaction. Some parents of migrant children in difficulties lack the time and energy to accompany their children, and need more social assistance. According to the Kinder Parenthood Report, which investigated parent-child relationships and parenting patterns during the pandemic, activities such as reading, sports and drawing are the best ways to strengthen parent-child relationships, and spending fun time with parents can promote the healthy growth of children. "Genda Happy Growth Program" hopes to build a bridge of companionship and communication between children and their parents through ingenious volunteer activities, so that migrant children in difficulties can enjoy the same happy childhood.In addition to the parent-child community activity, "Health and Happy Growth Program" has donated 100,000 yuan to "Partner Children", which is used to provide a 6-month nutrition package and healthy nutrition knowledge popularization service for migrant children in difficulties, to build a solid guarantee of healthy nutrition for children in difficulties. In addition, 10,000 Kinder eggs were sent to children in five major cities including Beijing, Nanjing, Zhuhai, Qingdao and Xinyu through the "Partner Children's Charity", bringing laughter and sweet memories to the children.
In recent years, Genda continues to increase the investment in brand social responsibility, down-to-earth implementation of responsibility commitments. Since 2009, Genda has been carrying out Ferrero Group's global social responsibility program "Genda Happy Campaign" in China to encourage healthy and active lifestyles for Chinese parent-child families. Since 2020, "Genda Happy Growth Plan" has gradually taken shape, exploring multiple dimensions such as children's material and emotional needs and spiritual world to help children grow up healthily and happily, and further expanding the brand responsibility footprint.
< /p>< /p>In addition to the "Collaborator", the project has carried out a sweet renovation of the living environment of children from subsistence families through the "Revitalizing Paradise" project; Through the "Sail Project" to create a love library for primary schools in remote areas. As the first local responsibility project of Kinder, the "Happy Growth Plan" and the "Happy Movement" together become the two pillars of the brand's responsibility action in the Chinese market. In the future, Genda will continue to rely on the project of "Genda Happy Growth Plan", always integrate the mission of protecting children's healthy and happy growth into the brand development, and pass on the power of good through this persistent brand social responsibility concept.
