/ Aswen News/July 27, 2022 Guangzhou -- The Second Expo will be held in Hangzhou from July 22 to 24. It is understood that TOPS Expo, as a trend pet show of the young generation, has a high industry influence, has won the "Innovation Expo Award" together with Disney, Shanghai Haichang Ocean Park, etc. As a national pet food brand in the United States, Kirby cat food and Kirby dog food are very popular among consumers. Together with more than 400 high-quality enterprises at home and abroad, Kirby Canidae was invited to participate in the exhibition.
The newly upgraded Capi Canidae brought a different exhibition experience to the site: the booth image with strong American style and product packaging are highly recognizable, attracting many visitors to come to consult. Neat and atmospheric arrangement of pet food, with the professional introduction of the staff, more deepen the audience's understanding of the product and brand image cognition. In addition, the booth's interesting peripheral products, intimate feeding stalls, also won the audience's praise. At the expo, which is a gathering of major brands, the American Capidae has captured the hearts of many consumers with its brand new image of "beauty and substance".
Rejuvenate from the inside out, new products have beauty and material
At present, the pet industry has entered the stage of product diversification, competition is "white hot", new brands have entered, consumers demand more exquisite, higher quality requirements, but hundreds of billions of industrial scale spawned countless products still exist blind spots...... It is based on the profound insight into the market that Kabi Canidae has developed from packaging upgrading, pure fresh series concept upgrading, to opening new products, comprehensively creating "imported food with beauty and material", so that it will not only shine at the Expo, but also gain full recognition and praise from consumers and the industry.
1. Packaging upgrade: to create a high appearance level of imported food for cute pets
Based on the curved elements of the brand, Kirby uses the combination of thick and bright color blocks in color collocation, with cute pets and fresh ingredients, to create a unique American style of Kirby, so that each product has its own characteristics and harmony. Packaging design is also full of details, pure fresh series of all kinds of fresh ingredients at a glance, highlighting the "fresh" characteristics of the product, thus arousing the desire to buy; The whole series of packaging featuring the classic veterinary formula clearly reflects the application of all dog breeds and all age groups, so that consumers at a glance, more convenient choice, so as to break out of the products with serious packaging homogeneity, let people shine at the moment.
< b>2. Pure fresh no grain series concept upgrade: simple and pure, fresh materialEstablished 26 years ago, Kirby always adhere to the "health, safety, nutrition" product concept, strictly protect the health of love pets. The pure fresh no grain series pet food new upgrade its concept is - simple pure, fresh material. Kabi also analyzed the concept from four dimensions, and clearly and accurately summarized the features of pure fresh gluten-free series products: First, the formula is simple, adhere to 0 grains, 0 viscera, 0 excessive processing, to maximize the protection of pet eat clean; The second is pure material, the use of high nutrition single meat source, 70% high meat content, so that the pet eat healthy; Third, fresh ingredients, fresh meat and vegetables, light processing, lock nutrition; Fourth, nutrition collocation, scientific proportion of probiotics, chondroitin, omega, antioxidant, play a healthy stomach, strong bones, beautiful fur, promote the role of immunity.
3. Opening new products: enrich products and provide diversified choices
With the continuous upgrading of consumption, the Chinese market has become one of the most concerned markets of Kirby. How to enhance the core competitiveness of partner stores, enrich the product series of stores, and meet the increasingly diversified consumer demand in the Chinese market has become one of the strategic considerations of Kirby. In the near future, Kirby will launch three formula products to provide product side support for partner stores to meet the growing diversified needs of consumers.
Multiple measures to accelerate the layout of the Chinese market
Kapicanidae and Intersea Tappin jointly layout the Chinese market, launched a number of measures to help partner stores solve the operation problems. At the beginning of the year, we invested millions of yuan in the "Kirby Partner Lying Win Plan", which provides long-term support for the whole operation cycle of partner stores, including stable purchase discounts, gifts around the brand, promotional materials, profit subsidies and member benefits, etc., which are well received by offline stores. Up to now has recruited 4000+ stores, in its fair is also widely concerned.
In the future, we will launch the nationwide "Select Store Building Plan" again to provide more assistance and support to stores, including decoration subsidies, points exchange, special personnel connection and other services, to provide more stable, detailed and powerful support for the personalized operation of stores, and help stores to increase product sales and brand growth rate. The first national limited 100, not to be missed, please pay attention to.
< /p>For the American family of Capicanidae, which has grown up with several generations, product upgrading is not a word in brand promotion or a market-level follow-through behavior, but is based on the product concept with the purpose of "health, safety and nutrition" and profound market insight. In the future, Kirby will continue to adhere to the brand concept of "love it is love yourself", strictly control the quality of products, deep development in the Chinese market, and make continuous efforts to meet the diversified needs of Chinese consumers.
