/ Daily News/July 26, 2022 Guangzhou -- Magpies come to tell good news and express love. Magpie, a symbol of happiness and good luck, is a deeply rooted image in Chinese traditional culture. The charm of Guochao comes from genes deeply rooted in traditional culture and resonates with young people of every generation. The new Chinese style gold jewelry brand Old Temple Youmagpie series, the magpie who delivers good news and good wishes is turned into the messenger of the old Temple's happy luck culture, interprets the classic charm of traditional culture with contemporary spirit and design inspiration, and shows the new Chinese style. The blessing of Yi Mei passed down from generation to generation, the cultural implication of elegant inheritance, colliding with the design concept of pioneer aesthetic, the traditional gold jewelry has been given a new look, becoming a bright color in the new Chinese lifestyle. "The joy of Life, designed by me", the old temple Youmagpie series is an auspicious and fashionable token of the wedding scene, lighting up the highlight for happy moments; It can also be used as bright jewelry in daily scenes, bringing the shining light of gold to contemporary life.
Lao Miao Youque series is based on the admiration and recognition of Generation Z youth for the Guochao culture, Together with three famous designers, we presented three series of cross-border cooperation -- the spectacular Happy Yuan series designed by couture fashion designer Grace Chen, the Jiangnan Happy Charm series created by well-known fashion designer Helen Lee, and the Han and Tang Dynasty Happy Dream series presented by cutting-edge jewelry designer Long Zijia. With the perspective of modernism aesthetics, different design styles and the integration of elegant gold texture, it breaks the impression of traditional wedding gold jewelry, redefines the new trend of Chinese wedding, and expresses the elegant beauty of Oriental connotation. The Magpie series in the old temple integrates mysterious and romantic foreign culture, poetic and picturesque south of the Yangtze River mood, and splendid scenes of Han and Tang dynasties dating back to the bright history. At the same time, the precious core of traditional Chinese culture is condensed, the complex is refined, the symbolic traditional impression is removed, and the boundary of wedding gold jewelry is widened. In life, multiple shapes can also be adapted, the decoration is more unique temperament, and the personality charm of different styles is set off. The whole series inherits the old temple's crafty gold-casting process, infuses love into every fine work, uses relief, hollowout, enamel, silk, drill, Mosaic and other crafts skillfully, mixes with pearls, mothershell, agate and other materials, presents modern beauty with retro techniques, transmits the aesthetic connotation of new Chinese style, and defines the unique journey of happiness. In order to have the spirit of exploration, independent and pursuit of personality pioneer of the young generation, open their own fashion home field, encourage every advocate of true self, the pursuit of happiness of their own ideas.
Spectacular Happiness Series -- mysterious and romantic love language
< P > In Miao culture, people are willing to record memorable things on clothing and jewelry, jewelry is not only a token of emotion, but also a blessing to give. Things can not be said, but it tells of joy. Inspired by this, Grace Chen, a couture designer, collaborated with Lao Miao to launch the Spectacular Joy of Love collection. With the characteristic Miao culture totem and the Oriental beauty charm integrating the temperature of life, it records the "point" of love meeting, the "line" of marriage entanglement, the "face" of light interweaving, radiation and bond. The geometric lines presented under the entanglement and entanglement of point, line and plane represent the little ox horn of predestination, showing pure and beautiful love and engrave meaningful precious time. Convey "the universal aesthetic from the Chinese background".
Qiicai Xiyuan series skillfully uses the butterfly, spiritual and geometric modeling features of Miao culture to redescribe the form of totem in modern language. It is delicate and modern yet luxurious aesthetic feeling, eye-catching yet light and fashionable. It provides the current generation of young people with a choice of romantic and exotic cultural characteristics, and makes the young idea of "The joy of life is designed by me". Present freely here.
To "point" into a "dream like brocade", surface changes like the stars shine. Point is the fate of the initial encounter, like the spark of love collision, which connects into a bright and happy future. "Butterfly Love" extended by "line" is a line formed by points, a combination of lines and the elements of Miao butterfly mother, and the hollow-out silk technology. Butterflies are wired in staggered shapes and sizes, and the overall shape is elegant and paired with sweet meaning. The flowing sense of lines draws each other's heart, swaying slightly, and the wings flutter, lifelike. The geometric elements extended by the concept of "surface" are extracted from their characteristics of interleaving, overlapping, symmetry, balance and radiation, and thus the "combined double" system products are born. Inspired by the weaving process, they map the strength and tension. Simple three-dimensional shape fit ear bank, neck, outline beautiful curve. "Double" shape overlapping, like a sincere feeling interwoven, concentric with the force of the partner, meaning the two people in love power convergence, to meet the coming life experience, start a new journey of life. "Lingxi" abstracted from the rhinoceros horn rich in spirituality in Miao culture, incarnated as a love token with modern images. Modeling clever to each style, point drill design is icing on the cake, carrying the meaning of "grow old together, together for a lifetime", with natural smart modeling to show the best wishes for love.
Jiangnan Pleasant Charm Series -- gentle, strong and pure love
Jiangnan Pleasant Charm series is inspired by the romantic and poetic impression of Jiangnan. Jasmine and water country have created countless imaginations in the strokes of literati and writers. And the temperament of the graceful, soft wan Jiangnan women, also like blooming white jasmine, blooms out of the elegant long, soft and pure graceful shadow. Helen Lee, a famous fashion designer, took the beautiful scenery of Jiangnan as inspiration, and combined the elements of elegant jasmine, fringes like gentle rain, and the combination of gold and mother-of-pearl, to show the gentle, sweet, tough and independent charm of modern brides in Jiangnan.
With modern design language combined with exquisite technology, the jasmine set products to create a combination of Jiangnan charm and modern fashion beauty. White and elegant mother-of-pearl carved out a vivid sense of layers of jasmine, accompanied by golden flowers and leaves delicate and subtle in the leaf lines, with a dim rain like tassel pendant, mother-of-pearl scattered embellished, also like the jasmine bud implicit, rippling elegant and smart beauty, show the Jiangnan women's soft beauty. Jasmine mother shell tassel ear accessories can also adapt to the scene of a thing with two uses, unhinge the tassel hanging, delicate white flowers more elegant and noble, such as Qin people jasmine blooming eyes, casual style, follow one's heart. The same creative jasmine mother shell double ring is connected by the thin chain swaying. The colorful jasmine shape is resting between the jade fingers, which can create the effect of overlapping on a single finger, or separate two fingers together, blooming the romance between the fingers in a light and elegant way. Just right double finger design personality attracts eyes, visual also more delicate fingers. Simple yet delicate, bring the sough and playful inspiration for the shape, balance the modern texture and the traditional aesthetic connotation of Jiangnan. Let the color of life, by their own design. < / p > < p > < b > xi han dream series, meaningful do so deep feeling of love < / b > < / p > < p > dream in han and tang dynasties, exploring the Chinese romantic. Colorful and graceful Han and Tang happy dream series, with Han and Tang culture as the background. Make the dream back a hundred years ago, view Qionglou Yuyu, hope prosperous times. New jewelry designer Long Zijia draws inspiration from the natural scenery and folk elegance of the Han and Tang dynasties. She integrates "formal beauty" and "inner beauty" in the elements of auspicious clouds, hydrangea, mandarin duck, paper-cut and ribbon. With the combination of exquisite inheritance craft and contemporary aesthetics, it tells the deep affection among Chinese lovers and conveys the eternal love of unswerving determination. Or gorgeous and graceful, release a powerful aura. Or delicate and simple, a variety of styles to control freely. Tailored for the pursuit of personality generation Z, and help love Han and Tang culture of the couple, in the important moment of happiness in life, choose elegant and beautiful wedding gold jewelry, design belongs to my modern "Chinese style" wedding, comfortable to highlight the self.The whole series of rolling grass pattern, mandarin, auspicious cloud as the main elements, blend in the Han and Tang brides wear jewelry, and enamel, diamond, Hetian jade, agate and other materials mixed among them, showing the exquisite pure beauty and complex technology of Han and Tang jewelry, showing a calm and dignified, magnificent new Chinese style. As a popular decorative pattern in the Tang Dynasty, the curly and changeable lines appear gorgeous and beautiful and rich in levels. The leaves curl and veins roll, stretch, smooth and dynamic, full of vitality and richness, just like the "fu", "bi" and "xing" in Chinese literature, with the aesthetic pursuit of meaning and interest. Moreover, the detachable design inspiration is integrated into the "curlicao pattern" products. Curlicao pattern can be split into luxury necklaces: decadent and luxurious appearance seems to be only suitable for wedding and other specific ceremony scenes, but in fact, there is a secret -- six flowers embroidered with curlicao pattern, each with its own beauty. The flower part of the necklace can be disassembled to become a separate exquisite bracelet to wear. Subvert the design limitations of traditional wedding jewelry, truly achieve a piece of jewelry easily adapt to a variety of scenes, fully demonstrates the modern vision of design and product function breakthrough innovation. Since ancient times, mandarin duck is a symbol of love, beauty and loyalty. Into the pair of leisure, love each other charming charm. The mandarin duck pattern in the Han and Tang Dynasty Happy Dream series comes from the Dunhuang murals of the Tang Dynasty, which are round and full of joy to welcome people. The auspicious cloud moire, a symbol of happiness, compares the intimate relationship between husband and wife. Let the grand, elegant and long-lasting historical aesthetic feeling be interpreted in the romance of Oriental aesthetics. Witness the burning love of immortality in blessing and expectation.
Recently, Laomiao Youque series participated in the global launch season of Tmall Super Brand Day in July, bringing a new creative wedding jewelry experience to the contemporary young consumers. Ms. Sun Li, brand spokesperson of Laomiao, will also parachuted into the live broadcast room on the launch day of new products to support the launch of new products. To introduce to you both Oriental charm and personality style of Guochao new Chinese style wedding jewelry. During Tmall Super Brand Day, there were many surprises. Another 3 designers and a number of brand guests visited the broadcast room respectively to share the stories behind the products and actively establish communication with young consumers.
At the same time, the old temple also linked with the big IP marketing activity of Douyin e-commerce "Douin New Treasure", launched a live weekly activity, with a heart-moving and interesting form of communication, "Magpie" jump together with consumers to ignite their enthusiasm for consumption. Tmall Mall and Douyin e-commerce are the two mainstream e-commerce platforms popular among young people. Lao Miao, along with Lao Miao Youque series, entered the two major IP marketing activities at the same time and got a good response, which once again confirmed that the brand dared to challenge and conveyed a more colorful life style with the courage and attitude of openness.
< P > "The joy of life, designed by me", the old Temple Youque series for the happiness of life and life of the Z era, bring good omen of good luck and the modern fashion of pioneer design. From the mysterious and magnificent romantic exotic culture, the gentle and elegant Jiangnan customs, to the magnificent and solemn historical treasures of the Han and Tang dynasties, the core of Youque's new Chinese style series contains both poetry and romance from afar, as well as the contemporary re-interpretation of traditional culture passed down from generation to generation. Refined classic elements with the spirit of the national style and endowed jewelry with vigorous vitality with the fashion language. In contemporary life, gold shines with the light of old and young, shining in the beautiful wedding, grand red carpet, romantic dinner party, and casual street, showing the unique fashion style of the young generation of China.
