Danone appeared in Hainan Consumer Expo, multiple green consumption for the double cycle color

2022-07-25 18:42 0

/ GUANGZHOU, July 25, 2022 -- The second China International Consumer Goods Expo opened in Haikou on July 25, with France as the guest of honor. As a well-known French food and beverage company, Danone not only brings a wide variety of healthy food full of technology, but also presents a new low-carbon packaging solutions, adding a bright green color to the Expo. "Despite the challenges of the pandemic, the Chinese consumer market remains an important engine for global economic growth. We are as optimistic as ever about the huge potential of the Chinese market. From the CIIE to the Consumer Expo, we hope to make full use of these important dual-cycle platforms to bring high-quality, green and healthy products from all over the world to Chinese consumers, meet the increasingly diversified consumer needs, and contribute to a quality and beautiful life." Bruno Chevot, Danone's regional president for China, North Asia and Oceania.

< p>< P > "Together to protect the Earth, share the health" is Danone's corporate vision, and is also the theme of the Expo. It fully conveys the expectation that Danone will lead green consumption with innovation, help a healthy and beautiful China, and create a better future with Chinese consumers. Danone says it wants to combine its local consumer insights with research and innovation capabilities to enhance quality living with a diverse range of products.

The products on display also fully reflect the characteristics of "diversification" -- there are not only Aptamax "the world's most complete product line" to meet the nutritional needs of early life, but also "Dare" nutritional food series products, from the "self-protection", "action power", "brain power" and other dimensions, to help face the challenges of middle age, calmly cope with aging. For special nutritional needs, there are Neocant "Full link Food allergy solution", the Newbe series to protect the growth of children with phenylketonuria, as well as to support the nutritional recovery of patients, and wisdom Agile to help "turn back the clock of Alzheimer's disease".

Danone also focuses on young people's pursuit of fashion and fun. On display are the new Zeone zero-sugar sparkling drink "Spirit Qi" and the cooperation between Evian and Moncler limited edition natural mineral water. The fashion trend meets the needs of young people and leads the healthy lifestyle.

Low carbon technology for green consumption vitality < p> In addition to hardcore nutritional products, Danone also demonstrated its green soft power at the Expo, showing its super frontier exploration in the process of "carbon neutrality" -- with advanced "carbon capture" technology produced the first "smart carbon" ripple concept bottle.

This year, Pulone announced that it will join hands with Lanzatech, an innovative company that has long focused on carbon capture and conversion, to invest in a completely new "carbon capture" packaging technology, which will reduce carbon dioxide emissions at the source by recycling carbon dioxide from carbon-rich air sources and converting it directly into key raw materials required for the production of PET bottles. Explore breakthrough environmentally friendly packaging solutions for the beverage industry.

In fact, the concept of green and low carbon has already been incorporated into Danone's development DNA, and is reflected in every aspect from production to operations. Globally, Danone has reduced its greenhouse gas emissions by 800,000 tons of carbon dioxide equivalent in 2021 compared to the same period last year. Eighty-four per cent of Danone's packaging is reusable, recycled or composted. Danone is on track to make its global operations carbon neutral by 2050.

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< P > In Danone's opinion, the Expo is a "bridge" and "window" for foreign high-quality goods to enter the Chinese market, which helps it to bring the latest healthy green high-quality products to Chinese consumers more quickly, and to serve the high-quality and beautiful life.

"The Consumer Expo not only gathers new products and high-quality products from all over the world, but also another important platform to share China's opening up opportunities after the CIIE, which is conducive to promoting the communication between domestic and foreign markets and boosting consumption upgrading. Danone will accelerate the pace of innovation and R&D to create advanced products tailored for Chinese consumers, and with the help of such a dual-cycle platform, get them to Chinese consumers faster." Bruno Chevot said that the construction of Hainan Free Trade Port has attracted the attention of the world. He believes that this new highland of opening up will bring more and more development opportunities for global enterprises, and looks forward to joining hands with all walks of life to create a better future.

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It is worth noting that Danone's "exhibits" have been transformed into "popular commodities" in just half a year from the Import Expo in 2021 to the Consumer Expo in 2022, once again reflecting the speed and charm of the Chinese market.

Source: Corporate press release
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