/ Aswen News/July 25, 2022 Guangzhou -- In 2022, Xincheng Holdings (601155.SH) brand IP activity "Happy Experience Project" continues to start. On July 22, Nanjing Station of "Happy Experience Project" set off and landed in Nanjing Xincheng · Xinyi Project and Wuyue Plaza in Nanjing Jianye. This is the first station of Xincheng Holding's "Happy Experience Project" in 2022. It not only shows the operational strength of Xincheng Holding to build a business model in the new first-tier cities, but also discloses its dedicated layout in the field of health care for the first time. As a brand IP created by Xincheng Holdings, "Happy Experience Project" integrates high-quality experience scenes of Xincheng, and truly presents the living space, community communication, community creation and comprehensive services created by Xincheng, covering residential, commercial, community and multiple business sections. The Nanjing Station of "Happiness Experience Project" includes commercial articles and health care articles, among which the commercial article is located in Wuyue Plaza of Jianye City, Nanjing. The first stop of "Happiness Experience Project · Health care Article" is located in Nanjing New City · Xinyi Project, which is based on the health care brand of New City "Xincheng · Xinyi". Through 15 experience scenes, the New Town health care business model constructed by product innovation, service innovation and resource integration is visually presented, highlighting the confidence and determination of the New Town to actively help the development of the national pension cause.
As the first health care project under Xincheng Holdings, Xincheng Xincheng Xinyi Hotel is located in the center of Nanjing City, with an overall construction area of 39,000 square meters. It integrates the three business forms of nursing center, health care apartment and health care hotel. The aim is to build an "urban health complex" close to children, close to good medical resources and close to the prosperous life in the city. It provides vitality courses, nutritional catering, rehabilitation care, health stay and other comprehensive care services for middle-aged and elderly silver-haired groups who have the pursuit of quality and spiritual needs.
It is reported that "Happiness experience Project · Health care" covers 15 scenes, including multi-disciplinary professional team escort, happiness party building base, health management center, wisdom management system, heart and five enjoy service system, etc., to provide the elderly with more in line with the needs of high quality life.
Take the escort of multidisciplinary professional teams as an example, Nanjing Xincheng · Xinyi Hui and Zhongshan Vocational and Technical College jointly establish the nursing Industry College, through the integration of industry and teaching, to build a training network and system for elderly care talents, for Xinyi Hui to continue to output professional elderly care talents, and at the same time, to train professional talents for the whole society's nursing industry. In addition, Heart-Yi also engages expert teams from first-class hospitals and sets up a multidisciplinary team (MDT team) covering experts in various fields to provide comprehensive body care for the elderly. With the professional and humanized service team, we will continue to cultivate the elderly's stable trust in the new city. "Wisdom" has always been one of the important labels of the new city. Nanjing New City · Xinyi Hui has built a special health management center on the 4th floor, integrating intelligent, independent consulting room, Internet consulting room, rehabilitation treatment, Chinese medical healing and other functions, so as to truly enable the elderly with silver hair to have access to medical treatment and care for the elderly. The intelligent information center of Xincheng · Xinyi consists of three functional modules: call center, intelligent elderly care operation and management system, and regional monitoring. It provides services such as service grafting, service scheduling, coordination and command, control and evaluation for smart home elderly care. By showing the situation of the residents of Yi Hui in real time, including customer check-in, equipment use, customer activities and customer satisfaction, we can provide integrated platform support for the efficient operation of the project and timely grasp the presentation of information to ensure the safety and comfort of the customers. With the acceleration of the aging of the population, the burden of the elderly care is increasing. At the same time, the demand of the new generation of elderly for health care is gradually transcends the simple material life and focuses more on the cultural and spiritual aspects. To this end, Nanjing Xincheng · Xinyi Hotel starts from multiple dimensions, takes the elderly's living needs as the source, actively explores the nursing service mode, and builds a unique "health and comfort, art and pleasure, life, intimate care and wisdom" service system, with three service formats of "nursing center", "healthy apartment" and "city hotel" as the core. We build an "efficient, happy and safe" oriented operation system, and provide all customers with high-quality and warm services, so as to truly achieve "the elderly have housing, care, medical treatment, learning and happiness".For example, in terms of "housing for the elderly", Xincheng provides different service contents for the nursing elderly, the cognitive elderly and the active elderly. At the professional care floor on the 7th floor of Nanjing New City · Heart Garden Project, the professional team of New City provides phased care according to the physical conditions of the elderly, and regularly arranges various individual or group activities, so that the elderly can live a dignified and happy life. In the comfortable living space of the project, the multi-functional electric nursing bed, the humanized door design for the elderly in electric wheelchairs, the call center system and other age-appropriate equipment not only allow the elderly to enjoy the warmth of home, but also get the best care. Considering the spiritual needs of the elderly, the project also creates an outdoor hanging garden with functions of gardening, recuperation, leisure and fitness. The elderly are organized to do exercises, dance and exercise every day, which enrichis their spiritual life and effectively prevents the occurrence of chronic diseases.
Data show that nearly 50 million people worldwide were affected by Alzheimer's disease in 2015, and this number is expected to rise to 82 million by 2030. In view of this situation, Nanjing Xincheng · Xin Yi Hui specially constructed a memory home for the elderly with cognitive disorder on the 8th floor, and specially built a care model for the five senses healing cognitive disorder. With the help of the special five senses treatment room, the elderly can realize sensory function training through the perception of vision, smell, hearing, taste and touch.For the energetic elderly with more needs, the new city will build a health care apartment covering high standard hardware facilities and "four guarantees and one pipe" high version of exquisite soft services. At the same time, in order to better fit the family concept, the project also specially built the "Tuo Xiao Xin" model room, to create a health complex full of children's laughter and fun for the elderly with children. Wei Wanning, general manager of Xinyi Project of Xincheng Holding, said that Xincheng's research on the elderly care industry is not only a market behavior of an enterprise, but also a long-term behavior that conforms to the mission of The Times and responds to the national strategic layout: "In the era of real estate inventory, we hope to build a stable self-hematopoiesis system combining quality service operation and inventory property management based on our rich experience in the past operation types, and integrate the advantages of space and location with professional service management to provide innovative one-stop solutions for health care." In addition to the health care project, the Nanjing Station of the "Happiness Experience Project" also entered Wuyue Plaza, Nanjing Jianye, A flagship A+ commercial complex built by Xincheng Holdings. The total construction area of the project exceeds 360,000 square meters, including shopping centers, themed shopping streets, high-end apartments, boutique offices and other diversified business forms. In addition, the project innovates the architectural form. The shopping center and the commercial pedestrian street not only realize the internal and external connection in space, but also realize the integration in investment attraction and operation management. This is another breakthrough innovation attempt of the business 4.0 of the New city, aiming at building different architectural space design and diversified commercial content.
As a representative of the iterative upgrading of Wuyue Plaza in the new era, Wuyue Plaza of Nanjing Jianye, which opened in 2021, combines the city's humanistic characteristics and location attributes, accurately positions the project as a light and fun living gravitational field for exquisite consumer groups, and creates a dynamic and diversified urban meeting room for consumers. It is reported that the project integrates the natural culture, historical tradition and other characteristic elements of the site, integrates the famous Nanjing intangible cultural heritage -- cloud brocade in the design of the main atrium of the square, and creates the urban characteristic scene "Qinhuai River Bank" theme block, to build a 24-hour social scene attracting young people. In addition to architectural innovation and cultural adaptation and customization, in terms of brand formats, Wuyue Plaza in Nanjing Jianye keeps up with the trend of consumption. On the one hand, it increases the introduction of popular popular brands, such as Seesaw, a popular coffee brand in recent years, and Super Gorilla, a "new star" in the fitness industry. On the other hand, the project actively promotes rare brands to enter Nanjing for the first time. Currently, there are 218 brands in operation, 35% of which are the first brands. For example, the first advanced experience store in Jiangsu and Zhejiang of Djiang has a super full range of products and immersive experience area, creating a gathering place for photography lovers. Under the curtain of water, the bookstore "comic book cafe" has not only books, reading, but also coffee and food, which has become a shopping mall online celebrity punch card; As well as home Chaoshan cuisine, Gu small pot, revival building and other first into Nanjing catering brand...... While enhancing the vitality of urban consumption, we will continue to bring different sensory experience to the quality customers who pay attention to experience and scene consumption and the new generation of consumer groups. It is worth mentioning that, relying on resources and location advantages, Wuyue Plaza in Nanjing Jianye has built a characteristic business form -- new energy automobile, which gathers 18 new energy automobile brands including Nio, Mustang, Xiaopeng, Cadillac, etc., so as to form a head platform for new energy automobiles. To create the largest and most comprehensive brand experience gathering place for new energy vehicles in Nanjing shopping center. With China becoming the world's largest market for new energy vehicles, it has become a trend for new energy vehicles to enter shopping malls. For consumers, cars can also be purchased directly at the mall like electronics. The entry of new energy vehicles not only enriches the local consumption content and experience mode, but also sets up a technological and youthful life style scene for the public, which is also a presentation of the shopping mall concept with "lifestyle consumption" as the goal. Based on this, Wuyue Plaza in Nanjing Jianye creates a link of car consumption and service. Through measures such as upgrading of business forms, connecting official activities, releasing new cars, improving supporting facilities around car elements, building theme space, etc., consumers can enjoy one-stop car purchasing service experience in Jianye Wuyue and further improve consumer satisfaction. It is reported that as of mid-July, the total area of the five exhibition halls of new energy vehicles in Wuyue Plaza, Jianye District, Nanjing, has reached 1107.8 square meters, and the cumulative sales volume has reached 600 million yuan. To some extent, it has a complementary effect with other business brands, which not only meets the diversified consumer demands of consumers, but also brings greater economic benefits to the shopping mall.
< /p>From health care to business, relying on diversified business, this "Happy experience project" in Nanjing station is further deepened on the basis of the previous residential and commercial sections. Behind this, Xincheng Holdings keeps returning to its products and services to improve user experience and build a sense of trust in the quality of the brand by comprehensively upgrading products and services. In the future, Xincheng Holdings will continue to practice its mission, take continuous innovation of happy experience as its core value, and promote the gradual implementation of "Happy experience project" across the country. From the dual dimensions of time and space, Xincheng Holdings will create a happy ecology with consistent experience for customers and make happiness simple.
