In this exhibition, Haier Brothers, who has grown up with a generation, made a grand appearance, bringing an immersive interactive exhibition area with full-dimensional experience. At the event site, many "big friends" stopped in front of the TV in the exhibition hall to relive their childhood and take pictures. The warm atmosphere of the "Malli Game Interactive area" also attracted numerous visitors to come and experience. Walking into the exhibition area, you can not only review the development and iteration of Haier Brothers' classic IP, but also experience the charm of the two "popular idols" at close range. You can also immerse yourself in the family wisdom scene, fashion home scene, interesting restaurant kitchen scene, sports dressing scene, 3C entertainment scene, outdoor leisure scene and six tide fun life scenes. Experience the beautiful life scene ecology with tide fun IP as the core, and feel the interesting life values generated by the combination of Haier Brothers and smart family. In addition to the Haier Brothers characteristic living peripheral displayed on site, the audience can experience the one-click customized personalized peripheral and mail it to their home through the big screen arranged on site. While deeply interacting with Haier Brothers IP, they can feel the happiness of personalized customization.
While adhering to the enlightenment core of popular science, Haier also continuously innovates the expression methods and carries out the "crossover" exploration of IP. Let "Haier Brothers" derived a more abundant landing mode. From joining the CCTV Tokyo Olympic Games reporting team to unlock the new position of knowledge popularization, to jointly launching a number of themed series of digital collections with Alipay and Whale Scout, to this June 1 Children's Day public science radio drama "The Adventures of Haier Brothers -- Save Fantastic Beasts" hit the whole network, the layout of the whole industrial chain in children's education, animation and television, digital technology, fashionable products, etc. It not only highlights the strong IP attraction of Haier Brothers, but also allows the classic image of Haier Brothers to be innovatively integrated into each circle, so that IP value can be efficiently transferred along with the development of The Times.
In the rapidly iterating market, how to maintain the enduring vitality and popular business potential is a proposition that every classic IP needs to think about. Haier Brothers' IP "breaking the circle" and practice not only provide a distinctive development idea for many global IP's actively innovating and exploring, but also promote the high-quality development of copyright industry, showing the higher value significance of IP.
