/ Aswuntong/July 14, 2022 Guangzhou -- The "2022 Central China Prepared Cuisine Industry Conference and Exhibition" co-organized by Changsha Municipal Bureau of Commerce, C&D Exhibition Group, Silfa and Changsha Hunan Cuisine Chain Restaurant Association was recently held in Changsha, Hunan Province. It was co-organized by dozens of catering and retail associations nationwide, focusing on the prepared cuisine revolution. To explore the new development trend of prepared dish industry and help the development of prepared dish industry in Central China.
Prepared dishes have become one of the hottest convenience foods on the market. According to data from several consulting agencies, the size of China's prepared vegetable market is expected to exceed 300 billion yuan in 2022, 500 billion yuan in 2023, and one trillion yuan in 2026.The heat of the track has attracted more businesses. There are nearly 69,000 enterprises related to prepared dishes with names or business scope including "frozen, prepared dishes, prepared food, semi-finished food, ready-to-eat and pure dishes", of which 56.6% were established within the past five years.
The annual output value of the catering industry chain represented by Hunan cuisine in Central China has exceeded 600 billion yuan. In the section of prepared cuisine, Hunan, as one of the core production and consumption areas in Central China, the prepared vegetable market has reached about 200 billion yuan as early as 2021. However, from the perspective of the overall channel analysis, there is still a great room for improvement in the proportion of online, which also means that Hunan prepared dishes still have a huge market opportunity in the process of e-commerce. Jingdong has set up a special operation team to handle prepared dishes since 2017. After six years of development, Jingdong has not only formed an industry advantage in terms of scale, but also started to build management standards for prepared dishes with industry leading enterprises, relevant associations and research institutions to ensure the healthy development of prepared dishes merchants in the industry. From the channel dimension, Jingdong has the self-run model and POP model of the main online station, as well as the Jingsuper model based on LBS. There are a series of offline shopping malls or new retail systems such as Qixian, as well as large client enterprise collection and catering B-side supply, all of which can help businesses in the prepared dishes industry to distribute their products to thousands of consumers through Jingdong channel.In this exhibition, Mr. Shan Ming from Jingdong Logistics public business Team shared the prepared dish supply chain and the prepared dish/Central kitchen park solution in detail at the meeting. Jingdong Logistics customizes digital technology, digital decision-making and integrated warehouse allocation services for the whole industrial chain of prepared vegetables, and provides integrated scientific and technological supervision schemes. It applies digital management mode at the supply chain end to reduce cost and increase efficiency for enterprise development.
Prefabricated food originates from the B end and prospers in the C end. How to efficiently open the full link of prefabricated food from the B end to the C end, and quickly help the prefabricated food enterprises to seize the trillion market, JD Logistics has shown its strong full-link ability. In view of the solutions for the prepared dishes (central kitchen) park, Mr. Shuming also shared in detail how to upgrade the prepared dishes (central kitchen) into the logistics management of the food supply chain from the ingredients to the table from four aspects: the operation of the warehouse of origin, the operation of the warehouse of sale, the operation of the cold chain warehouse and the distribution of the cold chain. Through Jingdong Logistics' powerful cold chain logistics system all over the country, Jingdong Logistics gives full play to the advantages of the five capabilities of trunk line, storage, distribution, packaging and science and technology, and provides whole-process cold chain solutions from packaging, sorting and distribution of goods, to ensure that every link to the table of consumers can realize 24-hour whole-process monitoring without exceptions. Jingdong Fresh prepared dishes with controllable temperature and quality can guarantee the taste of users in an all-round way.
< /p>Jingdong logistics layout in the world, deep development of the national logistics network system, up to now 94% of the country's districts and counties, 84% of the township to achieve the same day or the next day. Over the years, Jingdong Logistics has taken technology-driven, leading the global efficient circulation and sustainable development as its mission, adhered to customer-centered, and continuously created value with reliable supply chain services. Now, Jingdong Logistics has become China's leading technology-driven supply chain solutions and logistics service provider. Jd Logistics will integrate JD's rich resources and in-depth cooperation with the prepared dishes/central kitchen enterprise industrial Park, promote the green, high-end, branded and intelligent prepared dishes + central kitchens, accelerate the food manufacturing industry to the trillion level, expand the prepared dishes food industry chain, and form a new competitive intelligent industrial cluster pattern of one trillion.
