/ Asahi/Sep. 2022 GUANGZHOU -- Recently, at a warehouse of Huaxizi in southern China, rookie logistics staff with straight blue tooling and Huaxizi staff carefully packed and carried Huaxizi lipsticks. The cargo pallet full of "Oriental makeup" will then leave Guangzhou Baiyun Airport for Dallas Airport in the United States. After Cainiao completes customs clearance and delivery in the local warehouse, the Chinese-made lipsticks will be sent to overseas consumers.
Huaxizi, by virtue of the identity of the makeup brand with the most Chinese national cultural characteristics, has deeply cultivated the domestic beauty market and developed the international beauty market. Its products have been exported to Japan, the United States, Europe and other countries and regions.
As the logistics partner of Huaxizi, Cainiao escorts the whole transportation, launches the brand full-link shipping solution to the sea, the batch of concentric locks and white porcelain lipstick successfully shipped to Huaxizi warehouse in the United States within a week. Cainiao for Huaxizi to provide warehouse to port, international air trunk, overseas customs clearance and distribution and other full link logistics solutions, and each logistics node compact, the overall effectiveness of 20-30% or so, for Huaxizi overseas sales to do a good job of preparation. This is the second cooperation between the two overseas companies after Cainiao shipped Huaxizi lipstick on Valentine's Day this year.
As the lipstick shell and paste of this transportation are exquisitely carved, special "care" is needed in cross-border logistics. Inside the factory, rookie logistics personnel measure, weigh and reinforce the packaging, and each individual container is packed with padding and adsorption materials to prevent shaking, ensuring the safety of the lipstick's entire transportation. In addition, since Huaxizi lipstick contains natural extracts, Cainiao assists Huaxizi in checking the qualification certificates required for export customs clearance to ensure the smooth process of domestic customs clearance.
"It is Huaxizi's original aspiration and mission to convey Oriental beauty to the world with makeup and culture as the medium. We are very relieved to have a Chinese cross-border logistics enterprise like Cainiao to escort Huaxizi to the sea." The person in charge of overseas business of Huaxizi said that with more and more domestic brands going to the sea, Chinese products and culture are also better going to the world. Huaxizi hopes to become the pathfinder of Chinese culture and aesthetics going to the sea, and build a worldwide Oriental beauty brand.
Hanaxizi overseas independent station has opened services in 46 countries and regions, and has also entered e-commerce platforms such as Amazon and Shopee, covering many markets such as Japan, the United States and Southeast Asia. According to the data, in 2021, Huaxizi's sales exceeded 5.4 billion yuan. In March this year, it announced that it would invest 1 billion yuan in the next 5 years to consolidate the Oriental beauty makeup R&D system and make efforts in multiple basic researches, laying a solid foundation for creating high-quality products and achieving a world beauty brand.
The head of Cainiao International Supply chain said, based on Cainiao's intelligent logistics network covering the world, we are honored to provide end-to-end export freight service for Huaxizi, the leader of China's beauty industry. As a Chinese cross-border logistics enterprise, Cainiao International will open up and improve the efficiency of different key nodes of cross-border logistics based on customer needs, and provide Chinese logistics solutions for emerging Chinese brands to go overseas.
It is understood that Cainiao, as a global industrial Internet company, its business covers more than 100 countries and regions around the world, providing full-link visualization, end-to-end digital intelligence logistics solutions for Chinese brands going overseas.
