/ Asahi/June 02, 2022 Guangzhou -- On April 12, 2022, on the occasion of its 21st anniversary, Fujifilm (China) Investment Co., Ltd. launched the # Meet Fujifilm Open Story campaign on Weibo, wechat and Toutiao. During the one-month activity, it attracted tens of millions of attention and collected nearly 400 submissions about Fujifilm. From film, cameras, skin care products, endoscopy and nondestructive testing equipment, Fujifilm users have pieced together Fujifilm's multi-faceted business landscape with warm and loving memories.
At that time, "green box" film was popular all over the world, and the "Fujifilm" brand was well known to image lovers. However, with the rise of digital wave after 2000, the demand for color film dropped at a rate of 20% to 30% every year, and nearly 60% of Fujifilm's sales were in danger of disappearing. In order to turn the situation around, Fujifilm decided to push forward the "second venture", reinventingmany basic technologies and core technologies accumulated in the research and manufacturing of film in the past. Through a series of measures such as restructuring and opening up new markets, Fujifilm successfully produced results in many business fields such as medical health, high-performance materials, imaging and commercial innovation.
Time back to the 1960s, Fujifilm and the Chinese market for the first time, in order to promote the development of the Chinese film industry, the Chinese film equipment company sent technicians to Japan to visit Fujifilm; Fujifilm set up an office in Beijing in the 1980s and has since made China a key market. After the 21st century, Fujifilm has experienced more solid development in China. As one of the first foreign-funded enterprises to set up regional headquarters in China, Fujifilm has also obtained rich soil for growth, growing together with China's economic boom. As of March 2022, Fujifilm Group has set up about 40 subsidiaries in China with about 12,000 employees.
As mentioned in many netizens' contributions in this year's # Meet Fujifilm Open Story contest, since its entry into the Chinese market, Fujifilm's diversified products have appeared in photography, home, medical, skin care, manufacturing, printing, radio and television, monitoring, big data storage, office and other scenes, accompanying the public in work and life.
In recent years, Fujifilm has continuously combined the needs of The Times with its own technology, and launched a variety of "black technology" products: The bendable speaker vibration film "B.E.A.T.", which directly vibrates through electrical signals, can also present a clear picture on the transparent medium, and show the effect of virtual and real combination of transparent projection film, gradually establish the brand image of cutting-edge technology enterprises; In addition, Fujifilm, which regards "trust" and "honesty" as its corporate culture, also makes contributions to environmental protection through various measures. Its LTO data streaming tape series can help reduce carbon emissions while realizing efficient storage, which contributes to China's digital construction process and revitalizes "Fujifilm Green".
In the future, Fujifilm will continue to deepen its efforts in the Chinese market, contribute to the solution of social issues in diverse fields, and write new chapters with Chinese consumers.
Background:
Fujifilm Group: It is composed of two major business companies, Fujifilm Corporation and Fujifilm Business Innovation Corporation, with 280 affiliated subsidiaries worldwide and more than 75,000 employees. The total sales volume of FY2021 is 25,25.8 billion yen and the operating profit is 229.7 billion yen. (as of March 2022)
Fujifilm (China) Investment Co., LTD. : Fujifilm Co., Ltd. was established on April 12, 2001. Headquartered in Shanghai, the company's business fields include digital cameras, imaging products, printing products, medical products, optoelectronic products, industrial materials, etc., with a registered capital of 213.4 million US dollars.
