/ Asahi/May 20, 2022 GUANGZHOU -- Tencent Music Entertainment Group (NYSE: TME), a Chinese online music and audio entertainment platform, released its unaudited financial report for the first quarter ended March 31, 2022 on May 17. In the first quarter of 2022, Tencent Music posted a net profit of 649 million yuan and an adjusted net profit of 939 million yuan on total revenue of 6.64 billion yuan, according to the results. Among them, online music subscription revenue was 1.99 billion yuan, and online music paying users reached 80.2 million, with a payment rate of 13.3%. Tencent Music, which maintains a steady development trend, also keeps feeding the industry and promoting the coordinated development of the upstream and downstream of the whole industry.
Under the pressure of the overall economic environment, Tencent Music adheres to long-term doctrine and deeply implements the strategy of "one and two wings" of content and platform. At the same time, we will continue to deepen the extension of the value of music for good, pay attention to social issues and heal special groups. Since the launch of Tencent Music Public Welfare Program in 2018, Tencent Music has taken music as its main output carrier, allowing music to resonate with social emotions, so that more people can find empathy and comfort in music.
Give full play to the healing power of music, so that more people can find empathy and comfort in music
In the process of continuously serving users and musicians, Tencent Music also actively expands the value boundary of music content, and transmits the healing energy of music to more people.
Last April, with the support of Tencent Music Charity, Tencent Music launched a special project "If Music has Shape" on World Autism Day, and launched Tencent Music's first music charity digital collection "The Most Beautiful Star", so that music can not only be heard, but also be seen and treasured. In addition, Tencent Music also launched the Earth Day Music charity special project together with Discovery Channel, and jointly launched three limited edition digital collections. Make music, public welfare and digital collection, produce a perfect integration.
The healing effect of music is not only reflected in the special disease, but also for people living in the post-epidemic situation, music is a window for emotional release. On March 26, Tencent Music, together with wechat video account, QQ Music, Kugou Music, nationwide K song jointly launched the "Spring open Concert" large-scale live broadcast benefit activity, continuous 8 hours online live, accompany everyone to sing interactive, to meet the music fans and favorite singers in the spring "singing party" small wish.
Since the beginning of this year, in order to help the fight against the epidemic, Tencent Music products twice sent members gift packages, in the middle of March, QQ Music, Kugou music, Kuwu music, Quanmin K Song and other subsidiaries jointly sent nine million membership cards to users. In April, its products, including QQ Music, K-song, Kugou Music, Kugou Music and Lazy people, jointly launched the campaign of "Fighting the Epidemic with one heart and listening to the Spring", and sent the "warm heart anti-epidemic gift package" to the users again, with a total of 50 million membership cards. Netizens have expressed that during this special time, music can provide warmth and companionship. More confident to win.
From the smile of an autistic child to the companionship of an epidemic, there is music behind every story. The evidence suggests that music can do wonders, whether it is a matter of personal concern or of great public importance. Music can make life better. It can make the world better.
On the same day of the release of financial results, Tencent Music also officially announced TME live "Miracle live re-release plan" on the line, one by one to restart the world music history of the temple level strength of the singer at the peak of the God live, so that those who had stirred up waves in the long river of miracle scene back to the public vision. This is not only the reunion of a generation with youth and classics, but also the real time contact with a wider range of diverse age groups of audiences through innovative scenes, so that classics can meet a new generation of young people, realize intergenerational transmission, and burst out new vitality and significance. It is reported that the first miracle scene was authorized by Jerwell official, will be on May 20 and 21 two nights, for the user to bring Jay Chou's "surface of the strongest magic Tianlun" concert, recall the youth in the continuation of the beautiful. Within 12 hours of the official announcement, the number of online reservations for TME's four platforms, QQ Music, Kugou Music, Kuwo Music and nationwide Karaoke, has exceeded 10 million.
Jiang Han, a senior researcher at Pangu Think Tank, mentioned that the remake and re-release of concerts are closely related to the demand of the entire market. He believes that the epidemic prevention and control has given rise to a large number of "stay-at-home" scenes, and users increasingly need music as spiritual sustains and supports. The re-release concert will naturally be welcomed by users.
Focus on social issues and explore the cohesion of musical values
Music itself is not only an art form limited to entertainment. It can not only raise a voice for society and public welfare, but also promote the expansion of more social issues and help the long-term development of the industry.
In recent years, China's space industry has made numerous achievements and highlights. After the launch of the 2022 schedule, it is widely believed that China's space industry will usher in another "super space year". In order to let more people know about the growth path of China's space industry and arouse more people's curiosity and imagination of space, on April 12, World Space Day, Tencent Music jointly launched the special project "Searching for the Sound of the Universe", inviting the artist Xu Bing and the founder, curator and curator Yan Shijie of Red Brick Art Museum, with the theme "Xu Bing: "Art Carmen Line" exhibition as a clue to select 10 classical music works related to space, open a wonderful journey to listen to the universe.
This year is not only the "Super Space Year", but also the 100th anniversary of the founding of the Communist Youth League of China. With the May 4th Youth Day approaching, under the guidance of the Publicity Department of the Central Committee of the Communist Youth League, China Youth New Media Association and Tencent Music Entertainment Group jointly launched the Youth Music Culture Development Plan, and launched the first "Letter from Tomorrow" · May 4th Youth song collection activity. This activity received more than 2,000 groups of musicians submitted more than 5,000 pieces of original works, 12 Times Voice album "Letter from Tomorrow", has been released on the May 4th Youth Day of Tencent music's QQ music, Kugou music, Kuwo music. In addition, Tencent Music and People magazine jointly invited four special "music critics" to make unique interpretations of the album. Sun Zhenjiang, a veteran of "two rounds" who experienced hardships, Gong Lijiao, an Olympic champion, Meng Qingyang, the lead dancer of Spring Festival Gala dance "Only This Green", and Chen Yimiao, a member of the post-2000 Erhu generation, wrote profound messages for this event and the current youth.
From the special planning of "World Space Day" to the series of activities marking the 100th anniversary of the founding of the Communist Youth League, Tencent Music is a successful practice in exploring mainstream values. These cases prove that music has temperature and is closely connected with people living in this era.
Music to the United States, music to the good, Tencent Music to help the combination of music and public welfare, explore music education, music healing, cultural inheritance and other social values, to help people better life, but also help China's music industry long-term good.
