/ 30 clubs, May 16, 2022 in guangzhou - sanxingdui and double 叒 叕 fire! During the May Day holiday, Sanxingdui Museum produced the world's first MR Guided tour film in the field of cultural relics "Ancient Shu Magic Land Chapter 1 - Bronze Sacred Tree" once launched, it exploded out of the circle and became popular on the Internet. With the support of MR Mixed reality technology, Sanxingdui and Lian-Couple technology, as the first big IP in the construction of the meta-universe in China's cultural and cultural circles, once again make cultural relics "live" in a new dimension. Many experts exclaim that Sanxingdui's new attempt to "bring cultural relics to life", like many of its mysterious relics, is surprisingly ahead of its time. With the gradual introduction of the Ancient Shu Magic Land series, Sanxingdui's "meta-universe" is beginning to take shape.
How to make cultural relics alive? Cultural sphere play is high-tech
November 24, 2021, Implementation Opinions on Revitalizing Cultural Relics and Expanding the International Influence of Chinese Culture. The meeting proposed that "we should strengthen the protection and utilization of cultural relics and the protection and inheritance of cultural heritage, improve the level of research, interpretation, display and dissemination of cultural relics, and make cultural relics truly alive".
How to make cultural relics really "live" or even "live" brilliant, this is a new challenge placed in front of many cultural organizations. The conventional way is to rely on new media platforms and use communication methods that young people enjoy, such as short video, cloud live broadcast, cloud exhibition, H5, 3D animation and cultural and creative products to carry out secondary artistic creation of cultural relics. Firstly, cultural relics can be "moved" to make them more life-like, thus narrowing the distance between historical relics and ordinary people.
In Sanxingdui Museum, visitors wearing MR Glasses were surprised to find that the cultural relics of Sanxingdui are not just "moving", but a "movie" with a story in front of them: In the field of vision, visitors can see a group of "ancient Shu people" around the bronze sacred tree exhibits in reality are doing "prayers", and the three-legged golden black trees in the sky are "flying" around the sacred tree, magical With the solemn and mysterious atmosphere set off by the music, visitors seem to have crossed the land of Ancient Shu thousands of years ago and experienced the whole process of ancient Shu people's "sacrifice". "It's so cool, you can't tell what's real and what's not," Gong, a tourist from Chongqing, told reporters.
Yang Jiansong, CEO of Liani Technology, said in an interview that there are many similar movie scenes with "stories", and there are corresponding "movie" stories around different exhibits. Together, they form the complete narrative of Sanxingdui MR Tour film "Gushu Magic Land", and the ultimate goal of Liani Technology is to build Sanxingdui super IP "metauniverse".
How to construct the "meta-universe"? The first crab was not easy to eat
The production of Sanxingdui Ancient Shu Magic MR Tour film, the first thing is to have the story, music, background setting and character setting. And how did these basic elements of the "meta-universe" of Sanxingdui cultural relics come about? Reporters in-depth interview even technology company related personnel, and strive to be this "black technology" to understand.
In terms of script design, Liancouple invited a number of top Sanxingdui cultural researchers in China as a think tank to provide detailed guidance. For example, the film's two main characters, Yufu and Yuyue, were chosen through a meticulous and well-reasoned process. "The reason why the male protagonist chose Yufu is that he is the third generation of ancient Shu king", according to Yang Jiansong, "Sanxingdui found a large number of bird models, among which the image of the osprey is the most, the academic community generally believes that several generations of Shu Kings and Sanxingdui the closest relationship is Yufu, which is also the most famous Shu king". Careful visitors found a special birthmark on the right hand of the heroine, which was inspired by seven mysterious symbols found in Sanxingdui archaeological site.
With the plot and characters in line with the cultural characteristics of Sanxingdui, the next step is how to use MR Technology to allow visitors to seamlessly connect with MR Virtual movies when visiting the actual museum exhibits. However, it is not easy to achieve a perfect mix of reality and virtual.
The panoramic survey area of Sanxingdui Museum covers more than 7,000 square meters, and the team of Lianeven Technology faced a difficult problem that the industry had not been able to solve before: how to solve the visual recognition accuracy in the dim light environment? When human eyes focus on cultural relics in the exhibition hall, if MR Glasses cannot quickly and accurately identify the surrounding environment, it will be difficult for it to present relevant videos and sounds in the first time.
Coupling innovatively uses the method of superposition of different algorithms to overcome this difficulty. Big data is used to model tourist behavior, constantly optimize step calculation and path calculation, and instantly overlay surrounding environment and pattern recognition, making up for the error of traditional visual recognition algorithm in dim environment.
When the field mapping and content creation were basically completed, a new challenge came, that is, the content of the MR Guided movie was too large and the calculation was too complex, resulting in the original mainframe connected to MR Glasses and the mainstream configuration of mobile phones could not bear it. "The huge computing requirements and complex content scenarios are loaded onto the phone, and the system can crash at any moment, so the glasses can't receive the information and can't work." Even though Lieven uses the best equipment in the industry to do this, the ceiling of the current MR Glasses industry is not enough to meet Lieven's requirements for equipment.
How to solve it? After three months of continuous fighting, Liancouple R&D team has put forward more than a dozen solutions, discussed R&D and optimization with manufacturers, and consulted more than ten outstanding spatial algorithm enterprises in China. Finally, even the technology team completely solved this industry problem, and some manufacturers even gave the evaluation that "you raise the ceiling of the industry by yourself".
Where is the cow, MR? Sanxingdui's big move is still to come
In order to understand what MR Is, we must first understand the difference between "AR, VR and MR". The reporter learned from the coupling technology that VR(virtual reality) is the use of VR equipment to simulate a three-dimensional virtual space "out of thin air", providing visual, auditory, tactile and other sensory simulation, so that the user as experience the general environment. AR(Augmented reality) is an extension of VR technology, which can superimpose computer-generated virtual information (objects, pictures, videos, sounds, system prompts, etc.) into real scenes and interact with people.
"MR, also known as mixed reality, is an upgrade of AR technology, which combines the virtual world and the real world into a seamless virtual-real fusion world, in which physical entities and digital objects meet the real three-dimensional projection relationship. In short, it is "reality mixed with illusion". In MR, users can't tell the boundary between the real world and the virtual world." Company R & D director Lin Xiangjun took reporters to experience the effect of MR Glasses, while introducing to reporters.
Yang Jiansong smiled and told the reporter, "We can't reveal the plot any more. The story of 'Ancient Shu Magic Land' has just begun. The Bronze Sacred Tree you see now is just the first chapter of the movie guided by MR. If you want to experience more wonderful stories, you can visit the Sanxingdui Museum."
