/ Assoc/Guangzhou, May 09, 2022 -- The past quarter was full of challenges for the home appliance industry, especially the central air conditioning industry, which severely tested the "soft and hard strength" of enterprises. And it is in such a challenging quarter, with Midea central air conditioning as the representative of the domestic brand growth against the trend, to create a new height of domestic brands.
According to "Central Air conditioning Market" first quarter central air conditioning market summary report data show that in the first quarter of 2022, the growth of the central air conditioning industry is only 13.83%. Although from the perspective of industry trend, the performance of central air conditioning market in the first quarter of 2022 was not as expected, and the market share of European, American, Japanese and Korean brands declined to a certain extent, the market share of domestic brands represented by Midea still maintained strong growth.
In terms of brand segmentation, Midea led the global central air conditioning brand with 15.31% market share, ranking first, followed by Gree, Daikin, Hitachi, Haier, Toshiba and other brands. From the brand gap, the top of the United States central air conditioning market share was significantly leading.
So why Midea Central Air conditioning in the first quarter of 2022 central air conditioning market can still maintain such a strong performance? Simply put, this is inseparable from Midea Group's insistence on equal development of ToB and ToC business.
At the business end of ToB, Midea layout HVAC (Midea +Clivet), Ling Wang elevator, to create building intelligent weak current system -- Midea smart building, focusing on real estate, public utilities, commercial services, infrastructure, industrial and agricultural production of new changes, to provide customers with low-carbon smart building solutions, continue to lead the industry forward.
On the business side of ToC, with the continuous improvement of people's requirements for life quality and home comfort, household central air conditioning products are becoming more and more popular, becoming the new favorite of the household air conditioning market. In addition to the sustainable development of ToB business, Midea Central air conditioning also attaches equal importance to the development of ToC business, accelerates the layout of online and offline channels, and also realizes a great breakthrough in retail end.
According to the Tmall Consumer Electronics Integrated home Appliance Industry ranking in April, Midea Central Air conditioning won the "double crown" in the "central air conditioning brand" and "air duct brand" in the sales sum list, becoming the most favored central air conditioning brand among Chinese consumers.
In terms of products, Midea precision insight into the market demand, for the majority of consumers to bring Midea enjoy II home central air conditioning, with core technology to lead the industry upgrade, create a clean intelligent space, help the national health of the new life, has become a popular product in the family market.
In fact, in the past year of 2021, Midea central air conditioning is the only brand whose sales amount has exceeded 20 billion, and its sales scale ranks first in the industry, continuing to maintain a leading position in the domestic central air conditioning market. And Midea Central Air conditioning in the first quarter of 2022 can continue to "go up", also practice its "first or only" leading strategy.
In the difficult first quarter of 2022 central air conditioning market share achieved the first result, the United States central air conditioning in the "soft and hard power" has indeed been tested. Adhering to the equal development of ToB and ToC business, Midea Central air conditioning is about to usher in a round of steady development and growth of the two-line good momentum.
