// Aswen News/April 25, 2022 Guangzhou -- TV used to be one of the indispensable "big items" in people's homes, but now it has become the decoration in the C seat of the living room in more and more families. "People are turning their backs on TV" is a common refrain these days.
Konka and Smartisan OS redefine TV and break the bottleneck of the industry
It is an indisputable fact that "fewer and fewer people watch TV". Two sets of data can illustrate the "dangerous situation" that TV is facing in people's life. One set of data is about the chance of turning on TV. According to relevant statistics, the chance of turning on TV in China was 70 percent in 2016, but in 2021, the number has changed to 27.7 percent. The other group is about the TV market sales data. According to the data of domestic market research agency Aowei Cloud network, the total retail volume of domestic color TV in 2021 fell below 40 million units, reaching 38.35 million units, with a year-on-year decline of 13.8%. After all, this is the third year in a row that the color TV market in China has shrunk!
In fact, many TV companies are more sensitive to this than the outside world, but the key is that there is no deciphering-how can TV change to arouse people's interest again?
Konka Electronics, China's leading color TV brand, has come up with the answer, finding a way for the industry to break out by redefining television. On April 18, Konka Electronics officially released its new smart scene screen APHAEA A6 Pro. The new product, which is described as "Transecological New Species", runs on the ME Pomelo OS, a large-screen transecosystem developed by Konka and Smartisan OS. Relying on this "crossover", intelligent scene screen APHAEA A6 Pro realizes multi-dimensional innovation of TV through "new scene, new ecology and new interaction", which can be said to "redefine" TV.
ME Pomelo OS multi-windows multi-tasking creates a new TV scene
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First of all, "new scene" is the answer to the question "Do people still need television?" Zhu Zhongqing, assistant president of Konka Electronic Technology, general manager of marketing Division in China, believes that the status of TV in family entertainment has declined in these years, it is the period of the most rapid development of mobile Internet, "Smart phones, tablet computers such as more diversified, more flexible and rich scene functions of the terminal provided by games, shopping, online classes, music, fitness and other scene functions brought to people The interest far exceeds that of television, which is dominated by film and television, surpassing or even replacing the role of television as home entertainment, resulting in a continuous decline in TV usage." He analyzed that people's increasing demand for non-film scenes not only poses new challenges to television, but also brings new opportunities to television.
The shift from a single audio-visual function to a new scene is where Konka senses an opportunity. Konka A6 Pro with ME Pomelo OS large screen cross-ecosystem, is the system basis for Konka to "redefine" TV. According to Zou Wei, head of Smartisan, the team that cooperated with Konka to develop the system,ME Pomelo OS innovatingly introduced the ability of multi-task management and multi-window splintering, and finally presented users with the unique free Mosaic function of smart scene screen -- you can "monitor" real-time scrolling news while watching TV shows on the same screen; You can chat with friends online while playing a game. You can work out while watching your favorite video; You can even watch a sports game and a TV drama with your family on the same screen. These needs are actually very common in People's Daily life. On mobile phones, people can switch scenes quickly by switching screens. However, this is impossible to achieve in the traditional TV, because the traditional TV can only achieve a single task screen in the front window.
Therefore, the ME Pomelo OS system will be multi-window playback as a breakthrough focus, but also to achieve the smooth multi-task. With a lot of optimization for system-wide fluency, you can switch or combine different scenes at will. On the smart scene screen, these applications have achieved a high level of jump logic and animation connection.
Cross-border mass applications to expand the TV large screen ecosystem
The "new ecology" brought by "new scene" is also another breakthrough in Konka A6 Pro's redefinition of TV. Based on the system innovation, Konka A6 Pro ability greatly improved, can achieve a large number of applications on the large screen. Whether it's online classes or teleconferencing, video chatting or visiting online shops, bigger screens, better picture quality and better sound make people want to turn on the TV. In the "new ecology", the smart scene screen, which is larger than the mobile phone or tablet, has become the advantage of TV, which naturally allows people to return to the TV.
In Konka's "redefined" TV, ME Pomelo OS system brings the innovative basis of the scene, and numerous applications enrich the TV ecosystem. In addition, "New Interaction" innovates the way of communication between "TV" and users.
"New Interactive" creates a new track for TV remote control
As we all know, the control mode of traditional smart TV is mainly "far-field voice" and "traditional remote control". However, for the multi-window and multi-task Konka A6 Pro users, more frequent, complex and accurate switching control is needed, which is difficult for the traditional TV remote control. To this end, Konka A6 Pro comes standard with an unprecedented remote control with a high precision gyroscope -- you can shake the remote and turn it into a smart flying squirrel that uses the cursor to point around the TV screen, eliminating the hassle of traditional remote controls. Not only that, but the remote also comes with a trackpad that allows you to easily switch between images by swiping your finger as you would on a phone. Can you imagine how easy it would be to switch between video clips on your TV? That's not all you need to control the Konka A6 Pro. You can also use a mirror image of the phone, pointing to the TV wherever the phone points, and fully syncing the picture on the phone. This design not only further simplifies the TV remote control, but also innovates the application scenario: if the elderly and children alone at home can no longer operate the TV, the young people outside can simply pull out their mobile phone to help them find the content they want to watch remotely.
Whether it is Touch control, mouse control or mobile phone control, Konka A6 Pro explores a variety of innovative control modes, in order to make the TV more convenient to use, so that the TV can more smoothly interact with the user, and this "new interaction" is actually what users have come to expect from the TV. Zou Wei said that Smartisan OS and Konka Group cooperation to launch new products is the goal of hope to be able to bring high quality innovative experience to users on the large screen operating system, can meet the needs of more diversified scenes in the form of more interaction, so as to bring more possibilities to home entertainment, but also to the intelligent large screen industry to bring new technology and product upgrades. Clearly, this is Konka's intention to redefine television. From behind this, we can also see Konka A6 Pro full sincerity to users.
As a leading brand in the domestic TV industry, Konka is also one of the most experienced color TV brands in China, having experienced the ups and downs of the color TV industry. But now, Konka is able to lead the industry to self-change, redefine TV, in fact, also reflects the process of Konka's evolution into an innovative technology enterprise. The release of the scene smart screen APHAEA A6 Pro is the latest achievement under the background of Konka Electronics' transformation and upgrading to technology.
The Konka A6 Pro is the beginning of a journey to redefine television, far from the end. According to Zhu Zhongqing, assistant president of Konka Electronic Technology and general manager of China Marketing Division, Konka TV will continue to innovate around the "smart scene screen" in the future, and constantly introduce new products that can bring better consumer experience. It is reported that Konka will also launch a series of new products for mobile scenes, portrait scenes and other innovative scenes this year. With these redefined televisions, our living rooms will be reinvigorated like never before.
