/ Asahi/Guangzhou, April 20, 2022 -- The Boao Forum for Asia kicked off on April 20 in Hainan, China with the theme of "COVID-19 and the World: Promoting Global Development for a Common Future", marking the annual "Boao Time" for Asia and the world at large. As the designated stationery partner of the Forum, M&G has been providing high-quality stationery support for the conference for more than 10 years.
The annual Conference will be held in an offline and both online and offline manner. Political, business, academic and media representatives from various countries will be invited to the conference to discuss post-COVID-19 development plans for Asia and the world, focus on green, innovative, inclusive and cooperative development, and promote international solidarity and cooperation.
In recent years, the influence of China's economy in the post-COVID-19 era has been increasing. As one of the representatives of outstanding enterprises in China, M&G has contributed to the Boao Forum for Asia for more than 10 consecutive years and maintained double-digit high-quality growth.
2021 is not only the first year of the 14th Five-Year Plan, but also the first year of M&G's new five-year strategy. This year, M&G achieved operating revenue of 17.607 billion yuan, a year-on-year growth of 34%; The net profit attributable to the shareholders of the listed company was 1.518 billion yuan, with a year-on-year growth of 21%. The company led high-quality and healthy development with the new development concept and steadily promoted the implementation of the development strategy. One of the most important reasons for this is that Chenguang has always had a strong sense of mission and responsibility, and has insisted on doing the "right but difficult thing" for more than 30 years.
For more than 30 years, I have focused on a good pen and become a good Chinese stationery with temperature
For more than 30 years, we have been focusing on "making a good Chinese pen "," riding the wind and waves "in the tide of The Times, achieving continuous high-speed growth for many years, and insisting on creating" good Chinese stationery with temperature ".
Especially in the post-epidemic era in 2021, M&G is actively making changes: implementing the new development concept, building a new development pattern, taking consumers as the center, and improving the development quality and efficiency. In terms of traditional core business, M&G continues to promote product optimization, and adopts omni-channel layout to improve its retail service capability. At the same time, M&G constantly expands new business. Under the new retail ecology, M&G vigorously develops Jiumu Sundry Shop, M&G Life Hall and other large retail stores to provide scene-like shopping experience. Meanwhile, its brand influence in the office direct marketing market is further enhanced.
In addition, M&G focuses on the concept of "Good Chinese stationery with temperature" and cooperates with well-known IP at home and abroad to launch a series of "good stationery with story, content and temperature" to continuously improve the brand image.
M&g has also acquired many well-known brands at home and abroad, such as MARCO, Israeli designer brand Peleg Design, Norwegian high-end professional spine bag brand Beckmann, etc. Our products have been presented in the APEC Conference, Boao Forum for Asia, Global CEO Conference and other high-level national conferences, showing our vision of building a "world-class morning light".
Build a world-class morning light and practice sustainable development
"Green development" is one of the focuses of this year's Boao Forum. Earlier, the Institute of Boao Forum for Asia held an academic seminar on "Green, low-carbon and Sustainable Development in the Post-pandemic Era". Experts at the meeting pointed out that China is actively and pragmatically tackling global climate change together with the international community, and has become an important leader in the global climate change, pollution prevention and biodiversity agenda, demonstrating its responsibility to promote the building of a community with a shared future for mankind.
As a national brand, M&G has been practicing corporate responsibility since its inception and integrating social responsibility into its corporate development. In 2021, M&G will launch a new round of five-year strategy, and formulate a 2022-2025 sustainable development strategy based on internal status quo, business strategy and industry development frontier trends. With "Writing a sustainable business future" as its sustainable development vision, M&G will focus on "sustainable products, addressing climate change, sustainable supply chain, empowering employees and communities" and other aspects, M&G will implement the strategy High quality and sustainable development.
Based on this, M&G incorporated ESG functions into the strategic committee, identified and summarized 28 ESG topics, and created a matrix of key topics. At the same time, innovative research and development of a range of sustainable products, climate change solutions... It shows the responsibility and responsibility of M&G as a Chinese national brand to the world.
With increasing brand strength, Chenguang officially joined the "Brand National Team".
As a national brand, M&G has taken advantage of the great wind of the new era and grown steadily to become one of the world's largest stationery manufacturers, known as the "light of domestic products". 2021 Chenguang won the "China Brand of the Year Award Stationery N0.1" and the" China 500 Most Valuable Brands "title issued by the World Brand Lab, the brand strength has won international praise.
Inherit the spirit of a great country and build a great brand. Recently, M&G joined CCTV-1's "Big Country Brands" and officially joined the "Brand National Team". In the past 20 years, Great Power Brand has joined hands with many famous brands, and entered the golden era of Chinese brand development. Taking this cooperation as an opportunity, both parties will give full play to their own advantages to promote the high-quality development of China's stationery industry and Chinese brands, and let the world witness the power of Chinese brands.
Chinese brand, shared by the world. In the future, M&G will further enhance its brand influence, build a high-potential global brand, tell the story of Chinese stationery well, and show the elegance of a major brand.
Chenguang Office: High quality, professional, more assured
The reputation of big brands comes from quality and professionalism. Over the past 30 years, M&G has been striving for excellence in products and adhering to the "consumer-centered" innovation.
In recent years, M&G has continuously made efforts to work in the market, built a complete organizational structure integrating research, production and marketing, and developed a number of explosive products of 100 million yuan. Every year, M&G invests more than 100 million yuan in technology research and development and product innovation, and currently owns 841 patents. M&g has won four international industrial design awards -- iF Award, Red Dot Award, G-mark of Japan and IDEA of the United States, demonstrating M&G's world-class design strength. Our products are exported to more than 50 countries and regions around the world, and we share Chinese stationery with the world.
Over the past 30 years, Chenguang has always been adhering to the spirit of ingenuity and insisting on "being a good Chinese stationery with temperature". Chen Huxiong, president of M&G, said :" The understanding of ingenuity is to be able to sit still for 30 years as a day, or even longer, to do every thing, every product well, and constantly pursue excellence."
In the future, Chenguang will continue to "do the right thing, do the difficult thing, do the valuable thing" with the spirit of ingenuity, achieve self-breakthrough and improvement, from stationery to cultural and creative life, and continue to step into the world!
