/ Aswen News/Guangzhou, April 14, 2022 -- "When spring comes, the flowers are dyed blue and the branches cut ribbons." In the ancient poem, Flower Festival, the birthday of all flowers, is not only a festival to appreciate flowers and pray, but also a good time to travel in the fullness of spring.
Today, when people are more accustomed to using video to record the beauty of festivals, Meituxiuxiu "Chinese Tide Color" and TraditioNOW cooperated again to create the theme activity "When I was 12 Years Old · Flower Dynasty" from March 17 to 24. Through a number of video materials and interactive gameplay, it promoted the promotion of traditional festivals and led users to feel the beauty of traditional culture.
Initiated by traditional culture inheritance and innovation platform "Chi Chengtraditionow", the project of "12 Years Old" selects 12 representative years old, and "One Picture at One Year Old" shows festival folk customs, aiming at reviving traditional festivals and retrieving the "time coordinate" belonging to Chinese people in exploring and tracing the source.
Rich materials to reproduce the flower dynasty scenery
In the theme activity of "When I was Twelve Years Old · Flower Dynasty", TraditioNOW shows the traditional customs of appreciating red, fluttering butterflies and eating flower cake in the Flower Dynasty Festival in the form of hand painting. While Meituxiuxiu "Chinese tide Color" and Qicheng TraditioNOW take the elegant and gentle style as the main line, customize four types of image materials, such as doodle pen, background, sticker album and frame, to bring immersive image experience to users.
Among them, the doodle pen with butterfly and flower patterns echoes the custom of butterfly flutter in Huachao Festival. The background full of classical charm and stickers with elements such as hairpin, flower cake and full moon are especially suitable for creating a national atmosphere. There is also a very romantic frame, allowing users to travel back to ancient times with one click. In addition, Meitu Xiuxiu and TraditioNOW also cooperated with Weizhao, OLAY and Shili Fangfei and other brands to create joint gift boxes to attract users to participate in the interactive activities of the Flower Dynasty Festival, and the creative aesthetic content set off a new image trend among users.
Spread the beauty of traditional culture in the long run
TraditioNOW has been focusing on the sustainable protection and development of Chinese excellent traditional culture for a long time. The word "TRADITIONOW" expresses the belief that tradition stands in contemporary times and "gives the past a future". "Qicheng" and the academic field to sort out the cultural commonalities behind intangible cultural heritage handicraft, build the intangible cultural heritage database; Communicate with outstanding designers, artists and scientists at home and abroad to form an innovation platform; Social resources such as media and enterprises are integrated for interactive communication to expand the widespread recognition of handicraft, so as to explore the possibility of transforming traditional intangible cultural heritage into The Times and bring handicraft back to life.
"Chinese Tide Color" is a series of filters launched by Meitu Xiuxiu last year, which combines image technology with classical colors to create a unique style with trendy scenes. At present, the "China tide color" series of filters has launched vermilion red, vine branch yellow, ink green, blue and white blue, misty rain gray, twilight eave brown, Dai Zi powder, orange, hibiscus purple, Xiaoshan green and many other models, popular with young users. Data shows that since the "China tide color" filter series has been online, more than 200 million "Meitu formula" has been used.
Chinese tide color × Qicheng TraditioNOW "Ten Thousand Huafu" cooperative custom Mosaic with the beauty of traditional culture as common ground, the tonality of the two is highly consistent. In 2021, Meitu Xiuxiu "Chinese Tide Color" cooperated for the first time with Qicheng TraditioNOW's self-developed paper-cut image IP of "Ten Thousand Huafu", combining Oriental colors with intangible cultural paper-cut art to create theme materials.
On the basis of good cooperation for the first time, Meitu Xiuxiu "China Tide Color" and Qicheng TraditioNOW joined hands again in "Twelve Years Old · Flower Dynasty". By virtue of Meitu Xiuxiu's profound experience in "changing beauty" and technical advantages, it drives users to feel the charm of traditional culture in video play, presenting a visual feast of traditional festivals.
The extensive and profound traditional culture brings unlimited creative space for the current trend. In the future, Meitu Xiuxiu will continue to interpret Chinese aesthetics with modern technology, innovate video content and gameplay with partners such as Qiicheng TraditioNOW, jointly lead the trend of Chinese aesthetics, and let more users appreciate the beauty of traditional culture.
