/ Asahi/Guangzhou, April 12, 2022 -- In 2022, the post-00s generation will enter the society and start their career. Compared with their predecessors, they face the challenges of the post-pandemic environment and have more options for new careers.
This spring recruitment season, Zhaopin.com and Bilibili jointly released the 2022 Youth Job-hunting Behavior Insight Report, which shows the mentality and behavior of contemporary young people through a survey of their job-hunting status.
Video has become a new choice for contemporary young people to acquire career knowledge
In 2021, 148 million people watched career content on B site, with the number of related videos increasing by 91% year-on-year. They learn about career planning, job search experience, workplace networking, office skills, job security and other career-related content through videos. According to Zhaopin.com, three to six months before graduation is the peak time for college students to prepare for job hunting. 86.5 percent of fresh graduates sent their resumes through recruitment websites, and 87 percent used visual job-hunting methods such as video interviews, live recruitment, and video introductions of companies and positions during this year's spring recruitment. Livestreaming with post, UP main livestreaming with company environment, online information conference and so on have become the most mainstream visual job hunting methods.
In addition, as the post-00s generation, who are accustomed to video expression, enter the job-hunting stage, personal video resume starts to rise and is used more in job-hunting of related majors.
Contemporary workplace youth attach importance to self-improvement, personal growth and social security.
According to Zhaopin.com's survey,39.3 percent of post-00s pay more attention to "companies that can provide learning opportunities and improve themselves" when seeking jobs.
In 2021, career planning, social security and office skills will become the fastest-growing workplace contents of B site, which reflects that contemporary youth have strong self-driving force and pay more attention to "personal growth" and "social security".
Young people in different cities also pay attention to different career progression abilities. Workers in first-tier cities pay more attention to career planning, partners in new first-tier cities pay more attention to workplace networking, and workers in second-tier and lower-tier cities pay more attention to the improvement of office skills.
Internet enterprises and domestic enterprises are favored
According to Zhaopin.com's survey data, more than 30% of the post-00s are looking forward to becoming Internet workers, and programmers have become the top 1 occupation that users of website B pay the most attention to in 2021, followed by civil servants and teachers.
In addition, compared with their predecessors, the post-00s are more favorable to domestic enterprises. According to the survey, 87.3 percent of the post-00s are willing to work for domestic enterprises, and about 70 percent are optimistic about the development prospects of domestic enterprises.
The emergence of new occupations provides young people with more career choices
In 2021, a large number of new occupations will be hot at Station B. According to Zhaopin.com,76 percent of the post-00s are willing or in the process of taking up new jobs. Secret Room NPC, screenwriter, and registered dietitian became the top three emerging occupations in the growth rate of submission, while AI algorithm researcher ranked first in the growth rate of search volume.
In Station B, a large number of stories of different occupations are attracting attention. Young people can also experience different lives of more than 300 occupations in the videos of UP hosts, such as village teacher, bartender, electrician, captain, police officer, animal keeper and so on.
Today's youth embrace a more diverse approach to employment
Compared with previous generations, the post-00s are more open to diverse employment methods. According to Zhaopin.com,88.1 percent of the post-00s are working flexibly or are willing to try flexible employment.
This year, entrepreneurship, sideline related videos in B station also grew rapidly. Among them, videos related to entrepreneurship were viewed more than 830 million times, with a growth rate of 77%. Sideline jobs became a new trend, with the number of related videos growing by 161%. Bloggers, shop owners, editing and other sideline businesses have the most contributions in B station.
At the same time, the professionalization of "UP" has become a new trend. The survey shows that "UP" has become the emerging occupation that the post-00s most want to engage in. Attack Tiemu Jun, small transparent Ming TM, concave and concave Saike, 233 historical research institute are in B station to do full-time UP master, they turn their interests into careers, sharing their hobbies and stories.
While facing the challenges of job hunting, contemporary young people also have more diversified career choices and more abundant job hunting methods. During the Spring recruitment, online job hunting methods such as live recruitment make it more convenient and efficient for college students to find jobs. I hope that they can shine for their interests and ideals after entering the workplace!
