/ Aswen News/April 11, 2022 Guangzhou -- On April 7, Jingdong Books and Fandan Books signed a strategic cooperation agreement in Beijing. Based on the common goal of promoting the reading of the whole people, the two sides will combine, complement and promote each other in the book supply chain, livestreaming book recommendation, image authorization and offline activities. Work together to build a new ecology and model of reading promotion and book sales and distribution, and make our contribution to the construction of a bookish society.
The common basis for Jingdong Books and Fandeng Books to achieve strategic signing is the professional screening ability of good books and the common vision of promoting and spreading good books. Jingdong Books has always attached great importance to readers' experience and provided the best service within its capacity in all aspects of "more, faster, better and cheaper" books. Jingdong Books pays special attention to the fight against piracy, always adheres to the zero-tolerance attitude towards pirated books, protects the intellectual property rights of authors and publishers, and guarantees the needs of readers to buy and read legitimate editions. At the same time, Jingdong Books also attaches great importance to bestsellers and new books, and keeps close contact with top publishing institutions all year round to jointly create best-selling books and commit to turning new books into bestsellers.
Fan Deng Reading is also a professional organization promoting good books. As a leading brand in the field of paid knowledge, Fandongshu APP takes "Every more people reading, more peace" as its vision, seeks and finds "relaxed, friendly and inspiring" quality books, and promotes quality books and their content through recommendations, lectures, audio and video, etc., to help Chinese people develop reading habits.
In addition to the strong alliance in jointly recommending good books, the signing of Jingdong Books and Fan Dengshu also realizes the integration and development of the reading ecology based on supply chain and the reading ecology based on knowledge dissemination, which will vigorously promote the virtuous cycle of book promotion and reading.
Jingdong is a technology and service enterprise based on supply chain. The advantages of Jingdong Books in quality good books are reflected in the advantages of Jingdong Books in supply chain. Readers' good experience when buying books on Jingdong comes from its full range of products, excellent prices, wide warehousing coverage and fast logistics. Since last year, Jingdong Books has further strengthened the pace of business adjustment and change, and strengthened its supply chain capacity. Jingdong Books' supply chain advantages will be further opened up, not only serving Jingdong, but also serving all practitioners in the book industry, such as off-site one-button distribution business, on-site one-inventory system, supply chain output to Douyin, Kuaishou, etc., making Jingdong Books a pioneer in improving the efficiency of the book industry.
Since its establishment in 2013, the number of registered users of Fandongshu has exceeded 50 million, and it has become a real leading brand in the field of knowledge payment and knowledge communication. Its membership system, content production system, online and offline linkage mechanism, the ability to integrate book recommendation and live streaming with goods, have been recognized and welcomed by the majority of readers. It constructs a reading ecology based on knowledge dissemination.
The strategic cooperation between Jingdong Books and Fandan Books opens up the channel between the book supply chain system and the new channels and models of knowledge dissemination and live delivery, enriche the ecology of the book industry, and will bring readers a more convenient, reliable and comprehensive experience of book selection and purchase.
Economic Daily news client
Editing by Li Pengda. Qiao Jinliang
