With deep strategic cooperation to accelerate the face of consumers, to provide members with a seamless and consistent Nike experience of excellence
Nike and its strategic partner Pou Sheng International (hereinafter referred to as "Pou Sheng") have recently announced a further strategic collaboration to scale up the Nike retail concept in the Chinese market. In order to meet the increasingly diversified consumer needs, the two parties will combine their advantages in retail operation and digital innovation, and jointly bring more convenient and personalized all-round innovative retail experience to Chinese consumers.
Nike and Pou Sheng will get through the member service system and jointly promote the transformation and iteration of digital stores through Nike stores operated by Pou Sheng. In the future, consumers will be able to enjoy the same member-only products, benefits and services as Nike stores.
Currently, Nike stores operated by Pou Sheng are located in more than 300 cities in China, serving about 150 million customers a year. In 20 years of working closely together, we have always put consumers first, constantly upgrading our services and retail experience to encourage more people to make exercise a daily habit.
In the future, the two sides will continue to explore the boundaries of retail innovation, and through digital empowerment, jointly build premium Nike membership services to reach a wider range of Chinese consumers. So that no matter online or offline, direct sales or dealer network shopping, can feel Nike quality service synchronously.
