January 7, 2022 -- Guangzhou On January 6, CES reopened its offline exhibition in Las Vegas. As a vane of scientific and technological innovation,CES is the highlight of the global New Year technology show and the largest platform for the release of new technologies and new products by major technology enterprises in the world. Every year,CES attracts numerous professionals and many media reports. As a major player who has participated in CES since 1991, TCL, the world's leading intelligent technology company, also made a high-profile appearance again with many "black technologies". TCL is known to be the only contrarian to set out from China.
Prior to that, on January 4,TCL held the global launch event "Inspire Greatness" to launch its brand new 2022 products and report on its global performance. At the same time,TCL officially launched its new brand slogan: "Inspire Greatness". "Dare Wei" can be interpreted as "TCL's continuous exploration and persistence in launching challenges"; "Uncommon" is meant to "inspire every soul who is unwilling to be ordinary".
Du Juan, CEO of TCL Industry, said: "In the pursuit of new technologies, TCL enterprises and employees dare to be the first and keep exploring. Through their own innovative products and services, they can constantly inspire people's passion and soul."
Meanwhile, as the best interpretation and response to TCL's new brand philosophy of "Inspire Greatness",TCL Industrial and TCL Huaxing displayed their products at the expo, demonstrating the strong competitiveness of Chinese brands in industries such as intelligent terminals and semiconductor displays.
TCL is the largest Chinese manufacturer in this exhibition with a total area of 1,650 square meters. For TCL, which has won CES top awards for many times, the booth design is also unique. The interactive booth mode combines the technology area with the display area. It not only showcases its core technologies, mainly Mini LED, but also allows visitors to experience its new products in smart home, games, communications, video and audio. The metal texture is the main color, and the simple but technological design makes visitors feel like they are in the future science fiction world.
TCL Mini LED flagship products all appeared
TCL OD Zero Mini LED 8K TV X925 PRO is the world's first OD Zero Mini LED smart screen, as well as the thinest Mini LED smart screen with the most LED chips. 96,000 Mini LED chips, each of which is only 1/700 of the volume of ordinary LED luminous unit, realize ultra-precise local light control.
In addition, the "Obsidian picture quality engine, full screen brightness precision control and full screen color restoration", "full 8K technology + black crystal screen body + double 120Hz high brush" and other technologies, make the picture quality more smooth and natural. Enbridge 5.1.2 HiFI-level sound design,8 channel 25 sound units are the most configurable in the industry,160W super power and 7.5L super bass, combined with sound field adaptive and Dolby vision · panoramic sound and other functions, can better achieve multi-dimensional surround "immersive" movie atmosphere.
TCL NXTWEAR AIR, the world's first smart glasses with standard front lens weighing only 75g, is as light and fashionable as sunglasses, comfortable to wear and easy to store. Users can purchase the other two types of front lens according to their needs, and match with each other to fully show fashion and personality. Dual 1080P Micro OLED panel and polarized BirdBath optical technology make the picture display more HD, bright and vivid.
TCL NXTWEAR AIR can cover a wide range of scenes, such as movie viewing, games and office, and supports 2D and 3D viewing, providing users with an excellent viewing experience similar to that of a 140-inch screen 4 meters away. The product can be connected to devices that support DP(DisplayPort), such as smartphones, tablets, and computers. The design of "See through" enables users to confirm the surrounding environment through the lens while focusing on the screen, effectively resolving the contradiction between privacy and perception of the surrounding environment. TCL NXTWEAR AIR will be available globally in Q1 this year and will be sold domestically under the Thunderbird brand.
TCL NXTPAPER 10s is one of the most advanced eye care tablets on the global market. It not only applies TCL's unique hardware eye protection technology, but also uses multi-layer film layer to disperse screen light, filter harmful blue light, and ten-layer filter layer eye protection. It also uses micro-etching technology to solve the glare problem and create a display closer to the natural light spectrum. This technology has passed the authoritative certification of TuV Rheinland Laboratory in Germany with a history of 140 years, and is reliable. In addition, NXTPAPER 10s can be used with T-Pen with rich note-drawing and drawing software, which is especially suitable for learning and inspiration design and creation. Keyboard and tablet accessories help further improve mobile office efficiency.
In addition to the above star technology products, smart home appliances such as communications, games, ice air washing and other products presented in the exhibition area such as AIxIoT are also very brilliant.
Continue to increase investment in science and technology research and development
TCL's continuous introduction of star technology products is due to its continuous investment in research and development and the improvement of its layout. In the first three quarters of 2021,TCL has invested 10.29 billion yuan to establish 42 R&D centers around the world, covering over 200,000 square meters of R&D space, 13,000 R&D personnel, 1 post-doctoral workstation, 4 national R&D platforms, and led the establishment of the National Innovation Center for New Display Technology (Ministry of Science and Technology) and the National Printing and Flexible Display Innovation Center (Ministry of Industry and Information Technology). By the end of 2020,TCL had obtained 25,057 authorized patents and submitted 14,761 PCT international patent applications. In terms of the number of PCT applications in 2020,TCL's subsidiaries ranked top 10 in the world and Chinese enterprises ranked fourth.
In the future,TCL will continue to invest in independent research and development to promote innovation and development of the industry, and strive to achieve global leadership in local fields of cutting-edge technologies, so as to bring more innovative products to global consumers.
