On December 18, FILA KIDS National Youth Alpine Skiing Open was held in Taiwu ski Town, Chongli, sponsored by FILA KIDS and organized by SNOW51 with Beijing Snow Sports Association as the guidance unit. The enthusiasm of the young players in the ice and snow world was completely ignited, the fire was on full swing, and the whole audience was lively.
Hao Shihua, a national alpine ski judge and nine-time gold medalist in the National Alpine Skiing Championships from 1989 to 1992, was the head judge. FILA KIDS provided the hardware and software support for the entire competition. The event is divided into individual men's/women's doubles U8, U10, U12, U14 groups to meet the needs of different age groups. During the match, the ice and snow young players under the support of professional judges filled the atmosphere of the game, bringing a wonderful point of view. Star Huang Yi, Douyin parent-child talent ABCD mom watched the game in the online broadcast room. The immersive chase experience allows guests and young players to experience the exciting race schedule together. In the face of many match points, Huang Yi and the children could not help but applaud, call the young players bright performance. The competition is a journey to pursue dreams. FILA KIDS, as a high-end lifestyle children's brand, is committed to becoming the best companion and witness for every child on their way to growth. This event is just before the opening of the Beijing Winter Olympics. FILA KIDS will inherit the Olympic spirit and achieve every breakthrough with this ice feast as the starting point.
The "Frozen relationship" between FILA and winter sports dates back to the last century. In its 110 years of brand development,FILA has been constantly subverting the definition of "possible", breaking the boundaries of sports, fashion and technology, and constantly pushing forward the innovation of winter sports equipment. In 1981,FILA launched the SNOW TIME product line, dedicated to the Winter Olympics, and the FILA legend began. In 2004,FILA became the official supplier of the Italian ski Team, helping the Italian team win the gold medal at the 2006 Winter Olympics. Since 2014,FILA has provided equipment for the freestyle skiing aerials National team for seven consecutive years, leading to the 2014 Sochi Winter Olympics, 2018 Pyeongchang Winter Olympics and the upcoming 2022 Winter Olympics Beijing Winter Olympics and other events. FILA KIDS inherits FILA's century-old sports gene. In the process of inheritance and breakthrough, FILA integrates elegant and dynamic Italian style into children's wear, continues elegant design and high-end fabrics, retains the original simple and fashionable concept while adding product functionality, and becomes a trusted children's ski equipment brand with professionalism.
It is reported that this series of FILA KIDS ski wear products are inspired by the Italian ski team uniforms sponsored by FILA in the 1980s. The overall design mostly adopts large color blocks and matching snow prints on the clothes to create a sense of atmosphere and wear style. Ski suit not only in windproof, snowproof, warm aspects of the ingenious arrangement, in the fabric details also have a new breakthrough, the use of Dermizax non-porous polyurethane membrane waterproof and permeable fabric, with the strongest waterproof, air permeability and dew resistance; The introduction of BOA technology, wind and water proof, make the ski suit more light and convenient, enhance the sense of experience. Far infrared heating technology is more warm and cold resistant. Such details reflect the professionalism of FILA KIDS ski suits. This spirit of professional exploration also makes FILA KIDS always leading children's ski equipment to better help Chinese youth ski sports.
On December 19th, FILA KIDS officially opened the "Ski Carnival" activity, and built a unique pop-up shop outside the snow field, which perfectly combined snow and ice elements with Italian fashion and elegance, and carried out a variety of interesting interactions. Besides the competition, the novel experience also made every participant feel the fun of winter snow and ice.
FILA KIDS, who always pay attention to parent-child relationship, continued the annual VIP member gratitude activity in Chongli this time, with rich skiing activities, snow games and honorary awards, bringing an immersive experience for each group of member families. The event will not only invite domestic famous ski instructors to give one-to-one professional skiing guidance to each VIP family group, but also let the students have the excellent skiing experience, and let them feel the elegance and professional genes behind the FILA KIDS brand. The event also provides a social opportunity for many families with similar interests to come together and share a sense of the good life.
