In recent years, with the increasing popularity of sports wearable devices, sports headphones have become an important equipment for sports people. Along with the booming sports headset market, a large number of brands have been attracted to enter the field. Among them, a product called "Mu6 Ring Air earphone" has captured the hearts of countless consumers with its all-round excellent performance.
What makes the Mu6 Ring air earphone stand out from many big brands? To solve this problem, we interviewed Mr. Zou Lin, a well-known audio industry analyst, who published the industry's first AI hardware book "Hard Battle" and has published several in-depth reports on the industry, including smart speakers, smart headphones and robots.
In fact, the competition of sports headphone brands is far more severe than that of mobile phones, especially for domestic brands. Not only giants such as Baia Power and SONY dominate the market, but also international brands such as Beats and JBL. In the face of constant suppression by many overseas brands, it seems difficult for domestic brands to make new breakthroughs in the field of earphones, and survival is extremely difficult. However, the emergence of the Mu6 Ring air earphone has repeatedly broken the industry's perception.
Through Mr. Zou Lin's explanation, we have gradually revealed the innovation behind the Mu6 Ring air earphone.
01
Industry pioneer, not to the ear more comfortable
Back in the era of wired headphones, Bluetooth was the first feature that allowed headphones to be untethered by the headphone cable, so they could be considered the first sports headphones. Then came "rear-hanging" headphones, whose firmer wear gave new insight into sports headphones.
In fact, unlike categories such as "Bluetooth headset", "active noise cancelling headset" and "TWS headset", which emphasize functions, "sports headset" is fundamentally based on scene division. According to today's sports crowd's demand for headphones, comfortable and firm, waterproof and sweatproof has become the industry consensus of the basic features of the product, on this basis, Zou Lin believes that Mu6 The biggest charm of Ring air earphone is the application of air conduction technology -- it reaches the cochlea through the auricle and ear canal. When it is out of the ear, the radio mode can be restored to a greater extent. The sound quality is better and the pressure of the ear canal and ear drum can be released.
Zou Lin mentioned that gas conduction technology is a new technological breakthrough in the earphone industry. Mu6 Ring air earphone took the lead in the product landing by seizing the new technology, which can be said to be the pioneer in the industry. Compared with other in-ear earphones, it opens both ears when wearing and does not plug the ears, which solves the discomfort of wearing in-ear earphones. In addition, it also avoids a series of hygiene and health problems caused by sweating in the ear when wearing headphones for sports, which is also a notable advantage of the Mu6 Ring air headphones.
Behind this, Mu6 Ring's parent company Jihai Technology has accumulated many years of scientific research capability. Before setting foot in the earphone industry, Jihai Technology has a deep accumulation in the field of intelligent hardware, has launched a series of products such as sweeping robot, intelligent cleaning small household appliances, which have been well received by the market. In Jihai's team, more than half are technicians, and the average education of R&D engineers is above master level. Other senior executives also have more than ten years of senior management and R&D experience in industrial large factories. For this reason, the Mu6 Ring air earphone has incomparable technical power.
02
Cool appearance of tide, move the hearts of young people
In addition to technological breakthroughs, the Mu6 Ring air earphone also innovates in the whole product form, which is one of the factors that capture the minds of young people.
In Zou's view, the headphone market, while booming, is also chaotic, with many fake headphones. These headphones feature low prices and are designed to be "highly imitative" without innovation. But in fact, in the trend of "appearance level economy" and "consumption upgrade", young people are more willing to pay for trendier and cooler products.
In this regard, Zou Lin said that the left and right ends of the Mu6 Ring air earphone use a rotating shaft design, the maximum rotation Angle can reach 120 degrees. This design makes people's eyes bright, and immediately makes the product three-dimensional, a little change, a little surprise. In addition, the 120-degree rotation design greatly improves the comfort level. Each person can adjust to the most comfortable wearing Angle according to his or her own head shape and minimize shaking.
In addition, the overall style of Mu6 Ring is relatively simple, with a pure matte blue color combination of calm and dynamic, which meets the young people's demand for a cool and stylish product appearance.
According to Zou Lin's interpretation, we can see that the ultra-fashionable appearance design, coupled with cutting-edge black technology, is the key to stand out from the crowd.
Big waves hit, a new round of competition in the earphone industry has been quietly opened. There is no doubt that Jihai Technology, which is based on scientific and technological innovation, always sticks to the essence of product power and focuses on the young market, is bound to break through the difficulties, and Mu6 Ring air earphone will also become a dark horse among domestic earphones.
