Recently, China Unicom and Xinxun Brand reached a strategic cooperation, the two sides will carry out joint operations in the field of "wireless data terminal" products, to create the best network connectivity in the 5G network cloud era and improve people's livelihood Internet experience. Through this comprehensive strategic partnership, both sides will carry out comprehensive and in-depth cooperation in resource sharing, product supply, communication services and brand alignment.
On the level of terminal products, China Unicom and Xinxun will jointly build the "Unicom · Xinxun" joint operation brand. Jointly released wireless network card, 4G portable wifi, 4G router and the only 5G innovative product developed successfully after Huawei and OPPO --5G router and other products. In addition, low tariff, large traffic and diversified basic traffic plans are configured to comprehensively improve network quality and user experience. It is worth mentioning that 5G core network is used for the joint operation of products. In the absence of 5G network, the best 4G network can be smoothly transferred to ensure the best network experience for users. In this cooperation, China Unicom will give full play to the core advantages of platform services, sound ecosystem and resource integration ability, provide rich tariff products and production and marketing cooperation channels, combined with the strong research and development, production technology strength and product sales capacity of Xinxun, comprehensively enhance the core competitiveness of products and brand credibility, gradually expand market share, for the majority of Internet users to provide more smooth, stable Experience with the net.
In recent years, compared with the expensive mobile phone data charges, unlimited data terminals (4G car wifi, 4G portable WiFi, 5G router) with the advantages of large traffic of 3000G per month, no speed limit and low price have been welcomed by the majority of young consumer groups, and become the must-have products for home, office, business and business trips. Huawei, Xinxun, Xiaomi and other major brands have entered the wireless data terminal market, and launched a fierce competition.
According to relevant reports and e-commerce data, the wireless data terminal category of Xinxun brand has achieved the sales performance of "top three in the 2020 Singles' Day sales list" and "No.1 in the 2021 Pinduoduo sales list". Unicom chose to deepen cooperation with Xinxun, more because in the wireless data terminal product market, Xinxun and Huawei are increasingly neck and neck, the brand has become a leading trend in the industry, with huge potential.
At the same time, we will work more closely with partners in the market to achieve the development goals of mutual promotion, symbiosis and win-win, and accelerate the innovation of 5G cloud era! China Unicom recognized the market edge of wireless data terminal and the rising power of Xinxun brand, and cooperated with Xinxun brand to give full play to the advantages of both sides, comprehensively deepen cooperation from supply chain resources, research and production technology resources, to production and marketing channel resources, improve the ecological chain of production and marketing, optimize product quality and customer service system, so as to bring users better quality products and services, smoothness and stability Upgrade the experience with the network. On the whole, China Unicom and Xinxun have established a comprehensive strategic cooperative partnership based on their respective core competitiveness and resource advantages. Comprehensive interpretation of the two sides together, on the basis of the success of the stage to a higher level. In the future, we believe that China Unicom will continue to concentrate its superior resources to provide customers with better products and services.
