At 20:00 on June 17, the much-anticipated live broadcast of TCL Air Conditioning Glory Night of "Rising Little Blue Wings Gather in the fresh Wind" was launched. As a special channel live broadcast,TCL Air conditioning sent 10 Wuling Hongguang MINIEV macarons, 40 heavy locomotors and more than 200 brand mountain bikes to the live broadcast site in order to repay the support of the vast number of channel friends. The millions of gifts kept sending to many TCL air conditioning "bosom friends". At the same time, the audience interaction raffle, gifts have never interrupted, so that the broadcast room from beginning to end.
In addition to all kinds of big awards, in the previously released news also finally unveiled the mysterious celebrity, it is the executive vice president of TCL air conditioning Products Management center. In the broadcast room, in addition to surprise gifts for dealers and channel business friends, he will also share with dealers and channel business friends based on years of insight and thinking of the air conditioning industry, one by one to answer their most concerned questions. With a series of heavy benefits and intimate service, the sales of the broadcast room reached 289 million yuan that night.
However, it has topped the sales volume list of fresh air conditioner on Kuaishou, Douyin, Tmall and other platforms for many times, and won NO.1 hot single item in fresh air conditioner category on Tmall.
On June 1,TCL Bedroom fresh air conditioner ranked first in JD Fresh Air Conditioner list with double sales growth rate and praise rate, making a good start in June. On June 3rd,TCL Air Conditioner won the air conditioner category champion in the final of the Peak Household Appliance pair broadcast by JD. On June 5,TCL air conditioning ranked the top three air conditioning brand sales in JD Home Appliance Refresh List. On June 8,TCL Air Conditioner, with its TCL Bedroom fresh Air conditioner, won the top two lists of sales of comfortable air conditioners and sales of purifying and sterilizing air conditioners, successfully making it on JD's home appliance Hot seller list.
Behind such great success, TCL air conditioning more and more highlights the younger, active, dynamic brand image. Whether it is a luxury live broadcast with Wuling Hongguang MINIEV macaron and heavy locomotive as gifts, or a "group" with many stars, Internet celebrities and home appliance experts,TCL air conditioning is fun and can play the young and dynamic brand image has been deeply popular.
And TCL air conditioning innovative technology and brand new technology products can arouse the desire of most people. In particular, "star product" TCL bedroom fresh air conditioning, with its unique product positioning and strong product force, has undoubtedly become a hot choice in the fresh air conditioning market this year, capturing the hearts of countless young consumers.
Focus on the new bedroom style to build a new sleep environment
Since 2020, fresh air conditioning with ventilation and health properties has become a hot topic in the industry and the first choice of consumers. As a "health air expert who understands you",TCL air conditioning not only actively layout the fresh air market, but also keenly aware of the important impact of fresh air on users' sleep health.
Many people may have such a feeling in winter and summer, obviously very sleepy, but can not sleep; No matter how long you rest in the air-conditioned room, during the day or sleepy; Can't sleep at night, can't get up in the morning. This is not alone. According to a report released by the China Sleep Research Society in 2021, more than 300 million people in China suffer from sleep disorders, more than one-third of adults have poor sleep quality, and problems such as insomnia, lack of sleep time and light sleep are increasingly common.
And one of the most important reasons is that most ordinary air conditioners use the internal circulation system, open the rear window and closed the door, long sleep will appear carbon dioxide concentration is too high, oxygen supply is insufficient, and then affect the sleep health.
TCL Air Conditioner pioneered the concept of fresh air in bedroom. By digging into healthy sleep needs and focusing on scenes of fresh air in bedroom, TCL Air conditioner in bedroom was created as a "star product", thus opening a new perspective of fresh air experience.
Little blue wings rise and sleep deep in the fresh wind
Good positioning cannot be separated from good innovative technical support. As a professional fresh air conditioner for bedrooms,TCL bedroom fresh air conditioner is meticulous in technology in order to achieve the ultimate experience of fresh air for bedrooms.
First is full of sense of science and technology, apparent lift "little blue wing". Different from ordinary fresh air conditioners,TCL air conditioner reconstructs the fresh air outlet and designs a new little blue wing fresh air outlet. When the fresh air mode is opened, the fresh air outlet of little Blue wing will rise, and the healthy fresh air entering the bedroom will flow into the high negative pressure device of the air conditioner and be included in the internal circulation of the air conditioner, which not only ensures the constant temperature effect, but also increases the air supply distance. When not in use, the small blue wing will be completely closed to avoid dirt dirty fresh air. Soon, Bluewing will integrate a number of sensor recognition functions such as CO2 content recognition, air cleanliness recognition, distance recognition, temperature recognition, humidity recognition, and through the chip and algorithm, can be adjusted to the most suitable mode at the most appropriate time, effectively ensuring a healthy sleeping environment in the bedroom. It can be said that users can rest assured to sleep safely as long as they see Bluewing rising.
In addition,TCL bedroom fresh air conditioner also supports no secondary wall holes of 30m³/h fresh air volume, and introduces 30m³ fresh air volume within 1 hour, so that users can use the original hole installation, no secondary wall holes. At the same time also support temperature compensation technology, effectively eliminate indoor and outdoor temperature difference, fresh air constant more comfortable. And the fresh air function can be opened independently, one machine dual-use, a variety of scenarios can be used flexibly. Meanwhile, TCL Smart fresh Air conditioner has upgraded Smart soft Air Technology 2.0, replacing the original single soft air mode with four smart soft air modes, namely soft air, carpet air, bath air and surrounding air, to meet the sleep needs of multi-scene bedrooms and bring more comfortable sleep experience.
Therefore, when the channels, sales, positioning and products are thoroughly broken through,TCL bedroom fresh air conditioning bursts out strong vitality. It is believed that in the future, with the awakening of the public's consciousness of healthy sleep and the full understanding and recognition of the concept of fresh bedroom air by consumers, the demand for fresh bedroom air will be further released, and TCL will continue to refresh various lists and enter thousands of households sooner.
