On May 7th, the first China International Consumer Goods Expo (hereinafter referred to as the "Consumer Goods Expo") opened in Hainan. Jd Computer Digital took part in the exhibition with many well-known brands at home and abroad, and announced the upgrade of omnichane strategic cooperation with Bose on the scene to further deepen the omnichane cooperation. Jd Computer Digital will provide a full range of support for Bose in precision marketing, sales, logistics and other aspects, while supporting Bose to explore the offline market, promote the growth of brand sales, supply chain and digital capabilities to help Bose build brand digital solutions, to bring high-quality products and services to consumers.
As early as 2014,Bose began to establish a partnership with JD Computer Code, and the two sides have maintained a close strategic cooperation over the years. In January 2018, the two sides announced the signing of a strategic cooperation agreement. Relying on JD's extensive user influence,Bose continues to expand its online market share by carrying out Super Brand Day, participating in π· JD Video Festival, JD 11.11 Global Good Things Festival, etc. At the same time,Bose and JD.com jointly launched a series of innovative ways to reach the target audience from multiple platforms and multiple dimensions. For example, when the League of Legends S10 global Finals was held in 2020,Bose's first noise-canceling game headset became a powerful tool for JDG team members, which triggered emotional resonance among countless young people and rapidly improved the brand's favorable perception.
In recent years, the integration of online and offline omni-channels has become the mainstream development trend of the computer and digital industry. Jingdong has accelerated its pace in the omni-channel field. It has laid out O2O channels such as Jingdong Home and Jingdong Store offline, combined with Jingxi, which radiates to the sinking channel, to bring more offline user resources to the brand. This time, JD Computer Digital and Bose hold hands again on omni-channel, which means that both sides will carry out deeper exploration on the integration of online and offline, which is conducive to the all-round improvement of brand market penetration. Jingdong's omni-channel integration advantage will drive Bose to take off again.
At present, the market is ushering in a new round of consumption upgrade, in innovation, quality power Jingdong computer digital, "circle of friends" continues to expand. It can be expected that more brands will join the omnichane strategy of Jingdong Computer and digital, and more quality goods will enter hundreds of millions of consumers through Jingdong Computer and digital.
