The 54th annual Consumer Electronics Show (CES 2021) kicks off "online" for the first time on Jan. 11, ET. TCL, the world's leading intelligent display company, held a global press conference with the theme "Experience More" to review its achievements in the field of intelligent display in 2020 and showcase the latest technological achievements such as TCL OD0 Mini LED technology. TCL C825, TCL C725, TCL P725 and other latest large-screen intelligent display products have been released to feel the charm of science and technology and touch the intelligent future with global users.
TCL OD0 Mini LED technology debuted at CES 2021, restoring details of every dark field
At this CES online exhibition, TCL showed its latest research and development achievement in Mini LED -- OD0 Mini LED technology. Following the release of Vidrian Mini LED technology at CES 2020, TCL has further upgraded its Mini LED technology system this time.
In this technology, TCL creatively reduces the distance between the Mini LED backlight layer and LCD panel to 0mm by using smaller LED and more light sources, so as to achieve complete fit between the backlight layer and the panel layer. In addition, TCL OD0 Mini LED has ultra-high precision and wider high dynamic range in contrast, bringing bright and even brightness, which can provide users with unparalleled visual experience and restore every dark field detail. And improve the thinness, contrast and brightness of TV products.
In fact, the OD0 Mini LED technology release is a miniature of TCL's continuous research and development and deep cultivation in the field of Mini LED. Back in 2018, TCL was the first to show off a Mini LED prototype at IFA. At CES 2019, TCL unveiled the world's first Mini LED TV and launched 8 series Mini LED TVS for the North American market. It was also in 2019 that TCL Mini LED TV products were first mass-produced. After years of technical layout and product research and development, TCL Mini LED TVS have taken up more than 90% of the global market in 2020. It is reported that TCL announced in November last year that it will launch four new series of Mini LED TVS worldwide in 2021, which will undoubtedly continue to consolidate its first-mover advantage in Mini LED.
TCL has released new Mini LED, QLED and 4K HDR TVS to build a new vision of home smart life
In addition to Mini LED technology, TCL continues to lead the global high-end display market by simultaneously promoting technology and product innovation in quantum dots, 5G+8K and other smart display fields. At CES, TCL announced three outstanding Mini LED, QLED and 4K HDR TVS this year, bringing the next generation of display technology to reality.
The newly launched TCL 4K Mini LED C825 TV uses multi-partition backlight control technology to achieve delicate adjustment of display brightness. Meanwhile, TCL C825 uses quantum dot display technology to achieve extreme picture quality with higher color gamut and more accurate light control. In addition, Dolby Vision, Dolby panoramic sound, 120Hz MEMC technology, esports features and other TCL black technology, so that TCL C825 can simultaneously meet both deep fans and professional game players of video entertainment needs, with TCL large screen together "Experience More".
TCL QLED 4K C725 TV is equipped with quantum dot display technology, and has 100% ultra-high color gamut performance close to DCI-P3, Dolby vision and Enbridge sound. Users can enjoy convenient intelligent life experience through TCL far-field voice 2.0 software. TCL 4K HDR P725 TV is also equipped with Dolby Vision and Dolby Panoramic sound, and through MEMC all-round motion to avoid shaking, free the shackles of watching movies, and unlock the new experience of smart life in the living room with a new vision.
With its market share growing continuously, TCL continues to lead the global smart display market
In addition to smart display technology and bright performance of products, TCL also shared a set of data obtained by TCL in 2020 at the CES2021 exhibition: from the first quarter to the third quarter of 2020, the cumulative sales of TCL TVS exceeded 17.32 million units, a year-on-year increase of 14.4%. In the European market and North America market performance growth, 96.3% and 24.8%, respectively.
According to Omdia's data, in the second quarter of 2020, TCL Electronics' market share of global brand TV sales increased from 9.4% in the same period last year to 12.7%, ranking the second in the world.
In addition to the bright data in the financial report, TCL's online sales exceeded 1.6 billion yuan in the 2020 Singles' Day Shopping Festival, and its TV won the "No.1 in all channels online and offline". Meanwhile, TCL TVS continued to win awards in 2020. For example, quantum dot technology won the Gold Award of the second Bay High Competition in September, Mini LED technology and C8 won the Technology Innovation Award and Product Innovation Award of the China Audio and Video Industry Conference in November, and won the "Readers' Choice Award 2020" of the famous IT magazine PC MAG in November. These all prove TCL's technological product innovation strength in the field of intelligent display.
TCL firmly believes that only by persisting in strengthening the underlying strength of technologies and products can it maintain long-term competitiveness in the rapidly changing competitive environment of emerging technologies and the volatile global market. Facing the future, TCL will focus on product technology innovation in the field of intelligent display under the AI x IoT strategy, so as to accelerate the arrival of intelligent life "the more you accompany, the more you understand".
