As early as in the 2017 Government Work Report, the cultural and entertainment industry was mentioned several times: "We will promote model innovation and cross-border integration of the service industry, and develop emerging consumption such as the combination of medical and nursing care and cultural creativity. We will improve tourism facilities and services, vigorously develop rural, leisure and all-region tourism, and expand information consumption such as digital family and online education." Cultural entertainment industry has become an important pillar industry to promote the development of national economy.
According to the National Bureau of Statistics survey in the first half of 2020: With the gradual stabilization of the epidemic, the recovery of inter-provincial tourism and the orderly opening of cinemas, the subsequent cultural and entertainment consumption expenditure will show a recovery growth. 36.8% of the respondents said that the spending on cultural and entertainment consumption in the third quarter will increase significantly compared with that in the second quarter, indicating that the cultural and entertainment industry has become a growing national consumption industry.
As a typical non-material pursuit, cultural entertainment consumption meets people's spiritual needs. As one of the earliest technology companies in the culture and entertainment industry, Guangzhou Huali Technology follows the development of the innovative entertainment era, constantly expands and updates its business content, integrates with the market, and walks in the forefront of the "entertainment era" from the dual perspectives of customers and players. In the early stage of its establishment, Huali Technology took the lead in the production of equipment to the appearance design and content design to enter the market. With the increase of its overall strength, the company has independently developed a cross-platform software development engine to produce high-quality game and entertainment products. In addition, on the basis of constantly introducing world-renowned IP resources, the company has further developed and produced game and entertainment products to rapidly meet the changes in market demand. For example, Star Wars, The Walking Dead, Sweet Baby 5, The Wire, Initial D and other well-known large-scale IP. So far, Company with Microsoft, Bandai Namco, SEGA, Konami, Raw Thrills, IGS, Wanda Baird, Evergrande Paradise, Great Player, Legend of the Stars, Fengwen Reborn, Molly Fantasy and other well-known chain brands at home and abroad have established a long-term and stable relationship with companies. Huali Technology promotes its products by holding offline competitions, participating in exhibitions at home and abroad, etc., which is highly recognized by customers at home and abroad. Huali Technology is widely used in large theme parks, chain shopping centers, commercial complexes, tourist attractions and other commercial places at home and abroad, with considerable and stable business results.
With the deepening and transformation of the layout of the cultural and entertainment industry, it is difficult to simply provide ordinary equipment products to meet the upgrading of consumer preferences, and also difficult to obtain comprehensive competitive advantages in the industry. In the process of development, Huali Technology continues to introduce advanced talents, adopt a variety of operating models to meet the market demand, professional, focused on safety to fill the market vacancy, in order to stabilize the brand strength. After years of accumulation, Hualitechnology has formed the advantages of cultural creativity and scientific and technological innovation, formed a number of core technologies in product design, production, software and equipment operation, and become the leading technology enterprise in China. Hualitechnology has won the highest award of the National Game Industry Annual conference "China Animation Game Industry Golden Finger Award" for many times. And has been awarded as "Advanced Unit of Product Research and Development" by China Culture and Entertainment Industry Association for many years.
Looking at the future market, the rapid development of cultural and entertainment industry will surely promote more industries to carry out international layout. As a high-tech industry in Guangzhou, Huali Technology has the obligation and ability to integrate the strength of the industry, in order to meet different needs and different age groups of consumers for more in-depth industry shaping and development. Huali Technology is oriented by healthy and high-quality entertainment experience. Constantly deepen the operation and innovation mode, enhance the comprehensive competitiveness, firm and stable brand soft power, for the long-term prosperity of China's culture and entertainment industry to contribute their own strength.
