What luxury aesthetics are there behind high-end clothing? Since October 17th, COLMO, a high-end AI technology household appliance brand, has joined hands with "Exception", a domestic first-line fashion brand, to create a luxury care season from Beijing to Chongqing, Shanghai, Chengdu and other more than a dozen cities across the country, allowing 1% of the elite group to enjoy the air washing experience from zero distance, together with thousands of consumers who have unlimited pursuit of quality life. Together, we completed a luxury aesthetic tour of high-end clothing "Luxury care Four Seasons My clothing exception".
Enjoy the luxury of washing five steps, COLMO air wash care delicate fabric
For some valuable clothes, send to the dry cleaner afraid of being washed, and dare not care at home. In fact, some subtle stains and odors can be easily solved by simple pretreatment and air wash. In order to popularize the knowledge about luxury goods air washing and let high-end consumers personally experience the luxury care of COLMO washing machine products for exquisite fabrics, from the capital Beijing to modern Shanghai, from the mountain city Chongqing to fashionable Guangzhou, from the eastern coastal Fujian to the thoroughfare of nine provinces Wuhan, COLMO washing machine has created dozens of exclusive COLMO air washing experience activities in the exception stores. Set off a nationwide luxury care storm.
In the activity, COLMO created the luxury washing five steps of "careful inspection, soft treatment, light packaging, air washing, delight and renewal", giving the most comprehensive care in the early, middle and late stages of luxury washing. Many exquisite fabrics may be hard, fade, shrink and so on when they encounter water. The acid and alkaline requirements of detergent are also relatively special. The more times of washing, the greater the damage to clothes. The air washing mode of COLMO washing machine can not only reduce the washing times of clothes, but also effectively protect the fabric by taking care of clothes at low temperature. It can also quickly sterilize and remove mites by physical action, so as to restore the original luster and softness of clothes. Air washing can also easily fix clothing odor, convenient and fast suitable for the pace of modern life.
Different from other brands in the market, COLMO washing machine can distinguish between fur, cotton and linen, silk, wool and cashmere, shirts and other 16 materials to provide more detailed, more targeted air washing care, and easier to use. COLMO Air washes clothes in a fluffy, soft condition, ready to wear, perfect rejuvenation.
From the pursuit of quality, a direct dialogue from online to offline
Luxury Care Season is not COLMO's first collaboration with Exception. As early as June this year, COLMO washing machine and Exception opened a cross-border aesthetic live salon of "luxury care Four Seasons Wuyi Exception" in Moganshan, Huzhou. As a representative of AI technology household appliances that serve the origin of life with cutting-edge technology, and a leading design brand that upholds contemporary Oriental aesthetic values, COLMO washing machine is the first collision with exception, spilling out a high-end life environment.
COLMO not only pays attention to the trend of elite household life quality, but also commits itself to making washer and dryer products "think and act together" through AI technology enabling, truly understanding fabric needs and putting them into practice. Luxury care season is a continuation of live salons, a direct dialogue with consumers from online to offline. If the live salons can stimulate high-end consumers' yearning and pursuit of high-end washing and care, then the luxury care season directly presents high-end clothing luxury and care aesthetics to high-end consumers, allowing them to feel and experience on their own, and directly stimulates the impulse and desire of consumption.
Luxury and protection four seasons my clothing exception. The luxury Care Season created by COLMO washing Machine together with Exception is an exploration and promotion of clothing luxury care aesthetics, which closely combines modern cutting-edge technology with the life of 1% elite consumers. More importantly, the extensive direct dialogue with the 1% elite consumers will help them to have a deeper understanding of their own needs, promote the upgrading of the washing and care industry from the consumption end, and open the prelude to the luxury and care aesthetics of high-end clothing.
