Taking the development of the industry as an opportunity, the fitness industry will meet next year -- FIBO CHINA International Fitness and Healthy Lifestyle Exhibition, which will be held in Shanghai World Expo Exhibition and Exhibition Center from March 21 to 23, 2021. FIBO CHINA is committed to building a professional and efficient comprehensive category and one-stop purchasing platform in the field of fitness and commerce, bringing business opportunities and excellent exhibition and visiting experience to the practitioners from the upstream and downstream of the whole industry chain of Great health, and providing a fitness themed carnival for sports and fitness lovers.
Exhibition as one of the most efficient, the most direct, the most cost-effective way of marketing, is bound to be more prominent in the economic recovery period of its value. In 2021, the scale of FIBO CHINA will reach 60,000 square meters, and it is expected to welcome 450+ exhibitors and 50,000 visitors in the field of fitness and healthy lifestyle. One month after the launch of FIBO CHINA 2021, more than 32% of companies have confirmed their participation in next year's exhibition.
Five new exhibition areas to stimulate the development of fitness new vitality
In 2021, FIBO CHINA will integrate the traditional core business and the future fitness trend to create multiple display contents, extend the fitness concept without boundaries, and launch five new exhibition areas, including fitness and health exhibition area, facility service exhibition area, nutrition food exhibition area, fashion trend exhibition area and beautiful life exhibition area.
Fitness and health exhibition area will continue to maintain high-quality, international display content, combined with the concept of "healthy lifestyle" fully blossomed. As the only exhibition covering six international fitness brands, in addition to the high degree of internationalization of the brands and exhibits, it is more important to comprehensively cover the core contents of fitness and health. In 2021, it will vigorously launch the contents of household fitness, group training, youth training, water fitness, yoga/Pilates and other fitness trends that are booming. And posture correction equipment, household health equipment and other health products.
As an important auxiliary content of traditional fitness, the facility service exhibition area will not only cover the management system, gym facilities, gym design, pool-related facilities, education and training, but also introduce safety and cleanliness guarantee products to help the safe and efficient operation of fitness venues under the normal post-epidemic situation.
As a very important part of the big business of health, the Nutrition Food exhibition area will not only contain sports nutrition products and supplements for sports and fitness, but also introduce more emerging concepts of healthy lifestyle to everyday life, taking care of all aspects of "healthy quality of life". Including light food, sports drinks, health food, health food, sports nutrition and food ingredients, shaker and mixer, etc.
When fitness has become a fashion trend, in order to meet the demand of the rapidly growing fitness enthusiasts who follow the trend, FIBO CHINA will not only include sports training equipment, sports fashion clothes, but also sports APP/ smart wear, sports fashion accessories and water training equipment in the fashion trend exhibition area.
In 2021, it will become an independent section of beauty life exhibition area. With the core concept of "Fitness, moving for health and beauty", it will introduce beauty and skin care instruments, beauty and skin care products, beauty SPA/ spa products, beauty and body care products, slimming products and other contents, covering more professional audiences who pay attention to healthy lifestyle. Including high-end white-collar enterprise customers, health centers, beauty institutions and so on.
Unbounded trade channel to create new opportunities across the boundary extension circle
In 2021, FIBO CHINA will continue to dig deep into the core sports/fitness and venue investors, owners, managers, fitness coaches and other professional audiences, accurately targeting 70% of China's fitness and sports venue managers.
At the same time, it makes full use of the 3 million + big data of Reed Sinopinfluence, the organizer of FIBO CHINA, and many new measures to vigorously introduce health resources such as the combination of physical medicine, sports rehabilitation, venue disinfection, enterprise staff health management, sports colleges and universities to help enterprises expand the most popular and emerging business channels.
FIBO CHINA will also link FIBO global buyer data of more than 500,000, deepen the online and offline trade matching service, even in special times, make the trade borderless, ensure the continuous linkage and communication between the international market and China's fitness market.
FIBO CHINA 2021 is expected to attract 50,000 + sports/fitness venue owners, investors, fitness trainers, international buyers, import and export companies, distribution agents, e-commerce platforms/retailers, large supermarkets/supermarket chains and sports and fitness enthusiasts. As well as from large enterprises, rehabilitation and pension institutions, health centers, medical institutions, government and enterprise suppliers, hotel real estate, sports colleges, beauty and body institutions and other new channels of audience, let the big business of health boundless extension, help the industry to expand the trans-boundary circle, meet new opportunities for development.
Five multidimensional experience areas lead the fitness industry
In order to better show the most cutting-edge trend of fitness industry, FIBO CHINA will set up five multi-dimensional experience areas on site in 2021, including FIBO CHINA Academy, Innovation Zone, FIBO Kitchen, Shopping Village and Kulle tide play area. For three consecutive days, the top 100 forums and experience activities will be presented, including NEW product release series activities, NEW business matchmaking meeting of rehabilitation medical institutions, NEW business matchmaking meeting of sports colleges and universities clubs, NEW trade matching service for new channels buyers, trade matching service for overseas buyers and other trade promotion activities.
At the same time, to better empower the fitness industry, There will also be FIBO CHINA Health and Fitness Industry Development Forum, Sports College Presidents Summit NEW, Medical and physical Integration Forum NEW, enterprise staff health Management Forum NEW, small and medium-sized fitness club development Forum NEW, family fitness mode Forum NEW, Fit Business Live Lyme Business Forum, Lazy Bear Sports Future Day Forum, pool management forum and other exchange activities.
There will also be CBBA PRO CHINA Bodybuilding and Fitness Elite Professional League (Shanghai Station), China Annual Fitness Model Competition, Women's Body Line Competition, Golden Age Super League Shanghai Elite Competition, World Powerlifting Power Lifting Competition and Full Strength Game China INVITATIONAL, KBC Kettlebell Grand Prix, The ONE Lai Mei Coach Tryouts, Lai Mei GRIT Challenge, Youth physical fitness competition, Lai Mei Quarterly training, Li Xin Thousand People Pilates Conference, FIBO CHINA Group Exercise open class, fitness stars meeting and other wonderful events. Will attract many sports and fitness enthusiasts to come.
