The annual Consumer electronics show (IFA) in Berlin kicks off on September 3. What do tech companies have in store for us this year? The IFA2020 is full of interesting things. 5G has once again become the biggest focus of all exhibitors. Many devices have been endowed with AI and intelligent cloud technology.
I believe you all know that this year, the epidemic once weakened the consumption of electronic products and many enterprises saw their sales decline. However, according to the annual report of TCL Electronics, its TV sales rose 31.6% to 5.81 million units in the second quarter, bucking the trend. According to data from Omdia(TablIHS), in the second quarter of 2020, the market share of global brand TV sales of TCL Electronics increased from 9.4% in the same period of last year to 12.7%, ranking the second place in the world. TCL has been working hard in overseas markets with its own strength and is deeply loved by consumers.
At the same time, TCL is also an industry pioneer in the layout of quantum dots in the field of television. At present, the number of technical patent applications in the field of quantum dots has reached 1,200, ranking the second in the world. The accumulation of advanced technologies has enabled TCL to stand firm in high-end overseas markets and achieve excellent results.
In this exhibition, TCL's performance was even more remarkable, especially the QLED TV products brought this time, which fully demonstrated its profound knowledge in the field of display technology and product innovation experience.
As the "bellwether" in the TV industry, TCL's new brand TV products are of course the highlight. This time, TCL QLED TV series products were collectively displayed at IFA 2020, among which TCL X9 8K QLED TV won the applause of the audience.
TCL X9 8K QLED TV is a consumer 8K product, equipped with 8K resolution screen, but also with 8K chip, 8K interface, 8K algorithm and a whole set of 8K solutions, can give full play to the display effect of this 8K screen.
In addition to 8K, TCL X9 8K QLED TV also uses QLED primary color quantum dot screen panel, which has three advantages: high gamut, pure chroma and long color. The screen covers 157% of the ultra-high color gamut and supports 1 billion colors, which can more accurately restore the colors of each picture.
In terms of use experience, TCL X9 8K QLED TV can realize one-click second playback of 8K online video, and can accurately identify and correct errors in real time, through communication, film and television, social networking, fitness, health and game six scenes.
In addition to TVS, TCL Ocarina and T-smart series air conditioners, X and P series washing machines and C series refrigerators also appeared at the IFA2020 exhibition.
Meanwhile, on mobile devices, the company announced new tablets TCL 10 TABMAX and TCL 10 TABMI, and smart wearable products TCL MOVEAUDIO S200.
Also impressive at the show was a pair of concept smart glasses. The concept glasses, which look light and lightweight like sunglasses, will use technology such as when two OLED panels are hidden behind the lenses, holographic optics at a thickness of less than 9mm, making them an alternative to traditional, bulkier VR devices. While still in the concept stage, they are very promising.
In addition to the product level, TCL also strengthens its dominant position in the layout of "AI×IoT" strategy and accelerates its transformation into an intelligent technology enterprise. The concept of "The Internet of Everything" of TCL products is realized by utilizing current relatively advanced technologies such as artificial intelligence, big data, edge computing and 5G.
Fully aware of the importance of research and development, TCL arranges various front-end technologies in advance, fully integrates AI intelligence into consumer products, takes consumers as the core, completes the "capacity-function-demand" closed loop, and creates a smart and healthy life for users in the whole scene.
