The China International Service Trade Fair (hereinafter referred to as "Service Trade Fair"), hosted by the Ministry of Commerce and the Beijing Municipal Government, opened in Beijing on Sept 4. The China International Trade in Services Fair has been upgraded from the Beijing Fair, Cultural Expo, Winter Expo, Tourism Expo, E-commerce Conference, 5G Conference, World Robot Conference and other international conferences. This year, it is officially referred to as "Service Trade Fair". As China's first offline major international economic and trade event since the epidemic this year, it showcases new technologies, new products and new applications of China's service industry to the world.
Among them, in the special exhibition of cultural services showing the important achievements made in the construction of the national cultural center and the development plan, the mini program "Grand Canal through Time and Space" created by the Encyclopedia of China Press and Tencent was displayed in the exhibition area. Through theatrical interpretation, 3D model demonstration, interactive historical volumes and other forms, the ancient and modern features of the Grand Canal were reproduced, and the world heritage was revitalized through digital technology. Vigorously promote the protection and inheritance of the Grand Canal culture.
Digital technology recreates the past and present lives of the Grand Canal, and puts the millennium canal culture into the mobile phone
The Grand Canal, with a total length of nearly 2,700 kilometers, has been built for more than 2,500 years. As a great project created in ancient China, it is also the longest and largest canal in the world. It was inscribed on the World Heritage List in 2014. In February 2019, the General Offices of the CPC Central Committee and The State Council issued the Outline of the Plan for the Protection, Inheritance and Utilization of the Grand Canal Culture, instructing to fully tap the rich historical and cultural resources of the Grand Canal, protect, inherit and make good use of the valuable heritage of the Grand Canal left by our ancestors, and build the Grand Canal Cultural Belt, which is an important decision-making department of the CPC Central Committee and The State Council in the new era A surname.
To this end, the trade Fair has set up a special exhibition on the Grand Canal. The digital video work Grand Canal Through Time and Space has vividly restored the prosperous scene of grain transport in Tongzhou during the Ming Dynasty in the form of hand-painted scroll on the ultra-long screen through 3D and streaming media technology. The mini program "Grand Canal through Time and Space" displayed in the exhibition area is jointly created by Encyclopedia Press of China and Tencent Smart Scenic Area. Through Internet technology, the past and present lives of the Grand Canal are reproduced, and the canal culture of thousands of years is "installed" into the mobile phone.
This mini program is mainly composed of canal drawings, canal objects and canal notes. It shows the past and present life of the Grand Canal culture through theatrical interpretation, 3D model demonstration and interactive history.
"Canal Map" selects the most distinctive places, times and scenes in the history of the Grand Canal, and draws 14 long panoramic volumes based on the real history of research. And through the way of "small theater", the audio-visual combination tells the past and present life of the Grand Canal. The 14 pictures were hand-drawn by Ms. Du Fei, a painter from Central America. The art restores the life course of the Grand Canal and visualizes the history narrated in words. The 14 stories outline the magnificent water palace, vivid human images and bustling business scenes, vividly reappearing the changes of the Grand Canal in the long history. Users can view a map of the canal, listen to the cultural stories behind the canal, and feel the rise and fall of the canal "personally".
The section Canal Objects displays the 3D images of ships, tools, animals and people in the Grand Canal scroll. Users can observe the rich details of the canal objects closely by sliding their fingers, enhancing their perception of the ancient canal project construction and local customs.
"Canal Notes" is the interactive H5 of the long scroll of the history of the Grand Canal. With the expansion of the scroll, users will continuously color the long scroll by clicking on the characters, buildings and objects in the painting. Meanwhile, dynamic entries of corresponding things will appear to interpret the knowledge password of the Grand Canal.
Encyclopedia of China Press is a national-level large-scale publishing house approved by the CPC Central Committee and The State Council. It has been constantly promoting the popularization of Chinese culture and knowledge. Tencent has accumulated rich experience and digital technology in the field of intelligent culture and tourism, and provides technical support for the development and creative display of the whole mini program. This time, the two sides work together to enable users to view the Grand Canal's past and present magnificent scenery and people's livelihood on their mobile phones anytime and anywhere, and promote the activation and innovation of Grand Canal IP. In the future, mini programs will continue to evolve iteratively, enrich the story of the Grand Canal, continue to operate and reach more users, and promote the long-term dissemination and popularization of the Grand Canal culture.
Technology and culture are integrated and coordinated to promote the protection and inheritance of cultural heritage
The cultural service exhibition of this service Trade Fair is a collision of "science and culture". Visitors can see the latest technological achievements of the development of cultural industry, such as 5G+8k, artificial intelligence and big data. The video exhibition "The Grand Canal Through Time and Space" also makes deep use of 3D+ streaming media and other digital technologies It makes the cultural connotation of the Grand Canal more concrete, deepens the public's understanding of the Grand Canal, and plays a driving role in helping to tell the story of the canal and build Chinese IP.
The integration of culture and technology is an inevitable requirement for the development of culture and tourism industry in the digital age. Tencent has always been committed to promoting the digital transformation and upgrading of the cultural and tourism industry, applying Internet technologies such as cloud platform, big data and artificial intelligence to the cooperation of the cultural and tourism industries. At the same time, it also uses the power of science and technology to spread and popularize China's traditional culture and historical features, and promote the protection and inheritance of cultural heritage.
Jointly produced by Tencent and the Palace Museum, Tencent Smart Scenic Area provides the "Digital Palace" wechat mini program for product and technical capacity building. It connects the digital network with the museum in the real world. Through various intelligent services based on geographic data, digitization of cultural relics and other innovative Internet methods, visitors can experience a different digital Palace. The mini programs of "Finding the First Imperial Mausoleum" and "Smart Tour Longmen Grottoes" launched by Tencent Smart Scenic Spot provide tourists with hand-drawn map, intelligent tour, voice explanation, scenic spot recommended routes, facilities search and other smart tour services to promote the wisdom of cultural and museum scenic spots. In addition, a series of cultural IP digital products, such as Yunnan Tour, cloud tour of Dunhuang and digital Qin Mausoleum, are also making Chinese cultural heritage full of new vitality and vitality.
In order to serve C-terminal users and the cultural and museum-based industry, Tencent Smart Scenic Area has launched the open platform and mini program of "Museum Officer". At present, the open platform has provided digital online services for more than 700 museums around the world, and users can enjoy the history and culture behind the museums in zero distance through the mini program.
In the future, Tencent will further do a good job as a digital assistant to upgrade the cultural industry, uphold the spirit of "digital craftsman", boost the spiritual and cultural construction in the digital age with the strength of science and technology, promote the protection and inheritance of cultural heritage with Internet technology, spread Chinese culture and tell Chinese stories well.
