On August 13-14, 2020, the Third China Sheep Milk Powder Development Forum hosted by Zhongtong Media and undertaken by Yang Milk Powder will be held soon!
Chief co-sponsor: Gabet
Co-sponsored by: Bakers, Bakers, Bakers
Strategic partners: DORA the Sheep, Dumex Whole Sheep, Aiuraote
The theme of this year's forum is "Big Era: Brand, Segmentation, Family".
Article | ZhongTong media
In 2019, although the industry had high hopes for sheep milk powder, no one expected such a massive shock to the market in just a few months -- Biostime, Wyeth, Yili and other big brands launched sheep milk powder one after another, brands raised prices one after another, the black swan of the epidemic affected the supply chain of sheep milk powder, consumption upgrading was suppressed, cost-effective consumption rose...
If the sheep milk powder was in the "fast" era a few years ago, now the sheep milk powder has entered the "big" era.
The "fast" era is characterized by speed. In the past three or four years, sheep milk powder has risen rapidly from a marginal category to a mainstream category. Channels have a deeper and deeper understanding of sheep milk powder, and there are many brands with an annual growth rate of 50% or more than 100% from category identification to brand selection.
But on the other hand, sheep milk powder is still a small category. At present, the number of sheep milk powder registered through the formula has accounted for about 20% of the whole registered milk powder, but the market size of sheep milk powder only accounts for 10% of the whole milk powder. Although the growth is rapid, the volume is still small and the brand concentration is not high.
It is because of the "small", the future space of sheep milk powder is much more promising, will not worry about the industry ceiling early arrival. In addition, with the entry of first-line milk powder enterprises, Yang Milk powder began to enter the "big" era -- the market scale expanded, the number of big brands increased, and the space for each brand to rise was opened more greatly. Not only small and medium channels, but also more and more big channels began to bet on Yang milk powder, and Yang milk powder was further segmsegmed from formula to crowd. From baby powder to children powder to adult powder product chain continues to extend.
The arrival of the great era of sheep milk powder is the inevitable evolution of the trend of milk powder category segmentation, a new pattern of product selection of maternal and child channels, and the market fruits of the blooming of a hundred flowers and the search for their own industry ecological niche.
Brand, channel how to compete for sheep milk powder big era?
On August 13-14, China Children Media will hold the third China Sheep Milk Powder Development Forum. At that time, big names in the sheep milk powder industry, industry leaders, enterprise leaders, marketing big names and many media will gather together to discuss the future development of sheep milk powder based on "Big Era: Brand, segmentation and family integration".
