At the beginning of the New Year, everything changes. On January 2nd, the first investment tasting event of Liyi Hotel China, which is affiliated to Jinjiang International and originated from Radisson Blu Hotel Group, was held at Kempinski Hotel Changsha. A total of more than 300 investors from all over Hunan gathered here to listen to the first landing in China of the mid-end hotel brand to become rich. During the event, Mr. Liu Yu, President of Liyi Hotel China, shared his views on the current economic situation and the core strengths of Liyi Hotel; Chen Yu, general Manager of Brand and Membership Center of Vienna Hotel Co., LTD. Shanghai Headquarters, made an understanding of the platform advantages and development blueprint of Jinjiang International. The scene atmosphere is very warm, there are 10 investors on the spot to complete the signing of the franchise service agreement.
Founded in 1987, Lea is a mid-range brand of Radisson Blu Hotel Group. With the core concept of "accessible quality of life" and the value proposition of "knowing the beauty by the micro, being crafty, connecting you and me", Liyi Hotel has more than 500 hotels worldwide, which is the brand with the largest number of stores under Radisson Hotel Group. In November 2018, Jinjiang International Group completed the acquisition of Radisson Blu Hotel Group. In 2019, the Vienna-based team, which is also part of Jinjiang International Group, will be responsible for the development and operation of Liyi Hotel in China.
In the service concept of Liyi Hotel, the hotel is never just a temporary residence, but a place that can carry the real feelings of the customers' living life. Liyi Hotel hopes that customers can feel the warmth, comfort, intimacy and care of the brand through various sensory experiences in the hotel scene. "Ingenuity" is the value proposition that Liyi Hotel always adheres to, attaches importance to every guest's living experience, and goes all out to forge perfect quality. In addition, through a multi-dimensional combination of space, products and experiences, Liyi Hotel allows guests to better connect with the brand, other guests and their environment, and bring out more of the beauty of their stay.
Centering on the brand value proposition of "see micro and know Yi, ingenuity, connect you and me", Liyi Hotel is committed to creating a light and middle end international hotel business model with high investment value. Liyi property requirements are more relaxed, small room volume can also present an original Liyi hotel. Hotel decoration all use customized modules, decoration cycle is short, Liyi hotel investors can start business earlier. Based on such a business model, the investment cost of Liyi Hotel is relatively better, and the operating cost can be more effectively controlled.
"The value of a mid-range hotel brand is to provide consumers with a textured living and investors with a high return on investment model." Liu Yu said in his speech. There is no shortage of hotels in the market, but the lack of a hotel to meet the needs of consumers and investment circles. As the domestic hotel market enters the structural adjustment of "high-end consumption sinking, mass consumption upgrading" and people's growing demand for a better life, the domestic mid-end hotel market ushered in historic development opportunities. Those who have a pragmatic and authentic positioning, and have strategic long-term planning and intentions to create products, depth of work experience of the hotel brand will be in this round of industry change to gain first-mover advantage. With a strong brand gene and more than 500 stores in the world, Liyi Hotel will continue its international brand influence, and with the support of Jinjiang International Group's "One center, three platforms" and the Vienna team's years of operation ability of the leading mid-end hotel brands, will continue to create success in the Chinese market.
