What comes to mind when you think of the Age of Great Voyages? Was it Magellan's trip around the world? Even in today's advanced science and technology, travel and exploration are still popular topics.
The China (Shanghai) International Hotel Investment Franchise and Franchising Exhibition 2019 opened at the Shanghai National Convention and Exhibition Center on Nov 26. Kyriard Hotel, a pioneer of exploration brand of Jinjiang International from France, appeared in the exhibition. Mr. Zhang Min, head of Keriad Hotel China, and Mr. Mathieu Rouri, Vice President of Greater China Operations of Louvre Hotels Group, delivered a speech titled "Keriad: A Rising travel and Exploration Brand", explaining the brand story of Keriad Hotel to investors.
Emphasize user experience and convey the interest of world exploration
The brand concept of Kerillard Hotel originated from the age of Great Navigation in the late 15th century. It is a business and travel brand advocating independence, individuality and a never give up attitude towards life. As the brand slogan puts it, "Seize the Moment | live in the present, enjoy the Moment" is Mr Carey's hotel want to pass to each dream on the road of brand concept.
From the lobby World space decorated with globes, world maps and quotes from explorers, to the Travel Book bar featuring travel, adventure, history and food books, to the craft beer bar featuring craft beers from around the world, guests can experience the joy of exploring the world from every aspect of their stay.
Since entering the Chinese market, Kerryard Hotel has been committed to improving the brand experience. Previously, Keriad Hotel teamed up with the popular cartoon IP Ugly Doll, which is popular with Hollywood stars, to launch the Ugly Doll themed room, which has won the hearts of the young guests. In November this year, the second China International Import Expo opened in Shanghai. The Daning International Store of Kerryard Hotel was invited to participate in the reception of the Expo and was well received by the guests.
Deep cultivation of the domestic market, investment value Zhuo extraordinary
Deep cultivation of the domestic market results in the beginning, the great sea exploration trend swept the country. During the Golden Week of National Day this year, the occupancy rate of Keriad Boro Center store in Huizhou exceeded 100% for 7 consecutive days. Xiangya Store in Changsha and Lixin Wanbei Mall Store in Bozhou also achieved a good performance with over 100% occupancy rate for six consecutive days. Stores in Shantou high-speed Railway Station, Changsha Furong Square, Changsha provincial government, Guilin Railway Station, Vientiane City, Xi 'an North high-speed Railway Station were full for five consecutive days. Across the country, a total of 28 stores have achieved the 100% occupancy target, and its outstanding investment value is clearly highlighted.
The independence, individuality and never-give up attitude advocated by Kerillard Hotel is in line with the values of adventure and exploration of today's young group. With its unique brand tone, the ultimate service, in the continuous consumer praise at the same time, Carey Yard hotel has gradually won a place in the hotel investment market. In 2019, Kerryard Hotel has been awarded the MBI Golden Airlines Award, AHF Asia Hotel Forum Star Award, China Hotel Brand Summit Forum "Excellent Investment Value Hotel Award" and Global (China) Outstanding Mid-range Hotel Awards.
At present, with the structural adjustment of "high-end consumption sinking and mass consumption upgrading" in the domestic hotel market, the growth of mid-end hotels has become the trend of industry development. Relying on the support of the whole industrial chain resources of Jinjiang International Group, with the support of the innovation gene of the Lu Fu team and the escort of the strength of the operation of the Vienna team, the hotel has officially opened more than 50 hotels in China in less than two years, signed more than 200 projects, serving more than 300,000 guests. In the next 3 years, the hotel will continue to expand into the domestic market, reaching the opening scale of 300 hotels.
In the theme sharing, Zhang Min, head of the hotel in China, said that in 2020, the hotel plans to enhance the brand's goodwill by strengthening the brand experience, including building a global flagship store, upgrading the brand core with the help of the 20th anniversary of the brand, and increasing social media engagement. These initiatives will continue to empower the hotel, and it is worth looking forward to the future development of the hotel.
