The China Financial Summit 2019 Winter Forum and Global New Business Conference kicked off in Beijing on Nov 21. Mr. Xiao Bo, President of Campanile Hotels China, was invited to attend the conference, which invited elites from the fields of politics, business, academia, media and culture.
The Financial Summit, established in 2012, is a large-scale event brand built by the strength of many domestic financial and mass media. The summit will gather and share business wisdom in various forms such as speeches, high-level dialogues, in-depth sharing, project roadshows, tribute ceremonies and brand exhibitions. It will look into the general trend of China's economic development and explore the driving force of China's economic transformation and development.
As the most influential platform for the exchange of ideas in the economic field, with the theme of "Resilience and Vitality", this Financial Summit focuses on topics such as new finance, new capital, new technology, new forms of business and new models to discuss industrial transformation and business innovation in the new era and jointly explore a path for high-quality economic development. Mr. Xiao Bo, president of Campanile Hotels China, shared the theme "Bonjour! Campanile takes you to enjoy French Life" at the conference, and discussed with people inside and outside the industry how to empower Chinese hotels with differentiation and innovation under the background of the new era. Campanile Hotels also won the 2019 Best Investment Award at the forum.
Unique brand tonality to create elegant French style
Since its inception in 1976, Campanile has become one of the most popular hotel brands on the French Internet thanks to its excellent design and unique style. In 2015, Lufu Hotel Group officially became a member of Jinjiang International Group. Since then, kang platinum hotel to "STAY WITH US | miss each moment" brand beliefs into the Chinese market.
With the emergence of the domestic mid-end hotel market, how to stand out in the fierce competition has become a problem that many brands are thinking about. In the theme sharing, Xiao shared the way of Campanile's breakthrough in the localization process. As a French hotel brand, Campanile Hotels has always been committed to creating brand differentiation after entering the Chinese market. From design, rooms, catering to service, Campanile insists on maintaining pure "French ancestry". Campanile also breaks through the boundaries of functional zones with originality and builds the public area of the hotel into a boundless space integrating office, social interaction, entertainment and catering. With distinct personality, it shows people the relaxed and friendly French social interaction, so that guests can be alone freely, meet with a few friends, or conduct business negotiations in a comfortable and casual environment.
In the important festival of China and France. Campanile Hotel will host a variety of special experience activities, such as French Betancourt. By integrating French culture into the operation of the hotel, guests can better feel the comfortable and happy French sojourn experience.
Frequent action to meet the needs of customers in an all-round way
As a forward-looking hotel brand, Campanile has gained a strong foothold in the market by virtue of such differentiation. Recently, Campanile Hotel can be described as a frequent action. On September 20, the 391st Campanile Hotel in the world and the fourth hotel in Shanghai, the Campanile Huaihai Store opened. The creative opening ceremony with the theme of "The Wizard of Oz" attracted many Shanghai fashion celebrities to clock in, firmly occupying the top C of the city's activity search. In October, Campanile Hotel and Tulip Hotel, another powerful brand of Louvre, opened a joint shop for the first time in the world. The two stores are "rooted in the same roots" and have their own characteristics, which jointly provide guests with wonderful French experience. At the 2020 Global marketing Strategy Sharing meeting of Luffu Hotels Group, Campanile Hotels also established the goal of "becoming a global mid-end hotel brand under Jinjiang International". To this end, Campanile Hotels will introduce measures to optimize the guest room product, iterate the design concept of public area/meeting room, and build UCOOK global food and beverage innovation base.
Xiao Bo said that Campanile Hotel unique brand performance to win the love of young Chinese consumers, at the same time the hotel product iteration and update, can also meet the full range of young target groups aesthetic taste and experience preferences.
Many awards, the future can be
In terms of the current market environment, the rise of the mid-range hotel market will be the development trend of the industry. With its distinctive features and excellent product models, Campanile Hotels have won many industry awards. In 2019, Air i won MBI Golden Aviation Award, Star Award, Golden Pillow Award, Top 100 Design Award, Drunk Beauty Hotel Award and other major awards.
With 15 Campanile hotels open and 35 in the pipeline, Campanile is expected to reach 30 cities by the end of 2019. In the next 3 years, Campanile Hotels will continue to be set up in first-tier cities and new first-tier cities, the number of which will reach 300. As the Louvre team and Vienna team shared in the 2020 Louvre Global Marketing Strategy meeting, the Louvre team and Vienna team will highly cooperate in the future, and jointly build Campanile into a high-quality international mid-end hotel brand under Jinjiang International.
