On October 24, 2019, Luffu Hotel Group 2020 global marketing strategy sharing meeting was held in Shanghai Hongqiao Yu Jinxiang Hotel. Pierre Roulot, Chief Executive Officer; Francoise Houdebine, Chief Marketing Officer; Saurhab Chawlah, Chief Development Officer; Mr. Chang Kaichuang, President of Shanghai Headquarters of Vienna Hotel Co., LTD., Mr. Zhang Gang, Director of Yu Jinxiang Hotel China, Mr. Xiao Bo, Director of Campanile Hotel China, Mr. Zhang Min, director of Kerryard Hotel China and other guests were present.
At the meeting, Francoise Houdebine, Chief marketing Officer of Luffu Hotels Group, explained the brand iteration of Luffu (Yu Jinxiang, Campanile, Kerillard), and made an in-depth interpretation of the current global development of Luffu three brands. She also forecast the development of the three brands in the next three years. The design concept of the three brands' guest rooms and catering products also got a new interpretation at the meeting.
Yu Jinxiang Hotel: Room product iteration is imminent, digital marketing power can be expected
Yu Jinxiang is a high-end full-service hotel brand born in the Netherlands in the 1960s. In 2015, with the acquisition of Luffu Hotel Group by Jinjiang International Group, the hotel came to China. YuJinXiang hotel brand idea is "Play time. Any time | boring at Any time to enjoy". This concept is perfectly integrated into every scene from the guest room to the meeting room, day to night, dedicated to creating irreplaceable fun experience for guests, to relieve them from the tedious work.
The unique product positioning and very cost-effective investment cost, so that Yu Jinxiang hotel become a full service hotel investment return "top students". In the first half of 2019 alone, the Yu Jinxiang brand signed seven new hotels, including a hotel in Qianhai, Shenzhen.
In 2020, Yu Jinxiang Hotel will focus on the three principles of low cost, operation efficiency first and customer first, and draw on the interior design elements from the birthplace of the brand -- the Netherlands, to launch eye-catching new guest room products in the world. In addition, Yu Jinxiang Hotel will also strengthen the digital marketing strategy, in the digital marketing channels and content will be optimized and improved, committed to the mobile terminal for the global users to create interesting experience.
Campanile Hotels: Committed to becoming a global mid-range hotel brand under Jinjiang International
Campanile Hotel is a mid-range brand from France, from products to services have inherited excellent French genes, reflecting the strong French style everywhere. Kang platinum hotel brand idea is "Stay with Us | miss every moment". At Campanile Hotel, guests can always feel the beautiful moment of life in the French living space that integrates office, social and light living functions.
Since its entry into the Chinese market in 2016, Campanile has won many industry awards. In 2019, it has won MBI Golden Airlines Award, Star Light Award, Golden Pillow Award and other major awards. Up to now, 15 Campanile hotels have been opened and 35 are under preparation. It is expected that by the end of 2019, Campanile Hotels will successfully cover 30 cities, and in the next 3 years, the number of Campanile hotels will reach 300 in first-tier cities and new first-tier cities.
From 2020, Campanile Hotels will strive to "become a global mid-end hotel brand under Jinjiang International". Specific initiatives include optimizing the global layout of the existing Campanile hotels, introducing new guest room products, iterating on the design concept of public areas/meeting rooms, and building UCOOK's global food and beverage innovation base.
Kerryard Hotel: Light up the fun and set sail at full speed
The concept of the Kerriad brand originated in the late 15th century during the age of Great Voyages. At the Kerillard, guests can enjoy exploring the world on their travels with a world space decorated with globes, world maps and quotations from great explorers, a travel book bar featuring travel, adventure, history and food books, and a bar featuring craft beers from around the world. As Mr Carey's hotel's brand idea have to "Seize the Moment | live in the Moment, enjoy the Moment".
Since entering the Chinese market, with the super operation ability, resource integration ability, the investment value of the hotel has been recognized by the industry. Since the beginning of this year, Kerillard Hotel has been awarded the MBI Golden Airlines Award, AHF Asia Hotel Forum Star Award and China Hotel Brand Summit Forum "Excellent Investment Value Hotel Award". At present, there are 38 stores in operation, and nearly 200 hotels have been signed and will be opened. In the next three years, there will be 300 stores opened.
In 2020, the hotel aims to enhance the brand experience by creating a global flagship store with a beer bar concept, leveraging the brand's 20th anniversary to upgrade the core of the brand and increase social media engagement.
In view of the achievements made in the past three years, Pierre Roulot, CEO of Luffle Hotels Group, expressed his gratitude to the Vienna team for their efforts in promoting the Luffle brand in China and highly praised the Vienna team's ability to work. He said that as the company's performance in China continues to rise, more investors will pay attention to the hotel brand. He hopes that this meeting can make the two teams of Luffle and Vienna closer brothers, both sides fully cooperate, close collaboration, continue to create a new situation of Luffle brand in China and the world.
Chang Kaichuang, President of Vienna Hotel Co., Ltd. Shanghai headquarters, acknowledged the success of the event and stressed that the Louvre brand will be the focus of his team for a long time to come. He will lead his team to do their best to make more and more Chinese people fall in love with France, French culture and the brands of the Louvre Hotel Group.
With the emergence of the mid-range hotel market in China, Vienna and Louvre will continue to hand in hand and shoulder to shoulder. The three brands of Louvre, Yu Jin Hyang, Campanile and Kerillard, will appear more and more in the Chinese market, bringing French hospitality to the guests.
