China received 782 million domestic tourists during the 2019 National Day holiday, a year-on-year increase of 7.81%, according to the Ministry of Culture and Tourism on Monday. Domestic tourism revenue reached 649.71 billion yuan, up 8.47% year on year. Among them, on October 7, the country received 50.973,000 domestic tourists, a year-on-year growth of 8.78%, and realized domestic tourism revenue of 40.78 billion yuan, a year-on-year growth of 10.34%.
As a new generation of light luxury business hotel brand from France, Campanile, adhering to the strong French flavor, combined with domestic localization operation, began to seize the market rapidly in China in recent years. Campanile Hotel integrates office, social and light living functions to create a delicate and cultural green livable place for people living abroad. Its unique social, food, intelligent entertainment elements by the majority of consumers alike.
During the National Day holiday, Campanile Hotels made steady progress and delivered a beautiful performance. From October 1st to 7th, the average RevPar(actual operating revenue per room available for rent) of all Campanilla hotels was 332.07 yuan, exceeding the expected completion rate by 23.4%; The OCC(occupancy rate) of 8 stores that have been open for more than one year reached 82.27%, with a year-on-year growth of 6.42%; The average revpar reached 384.32 yuan, up more than 10 percent from the same period last year. Take Campanilla Shanghai Bund Hotel as an example. During the National Day of 2019, OCC reached 88.61%, revpar reached 525.72 yuan, and the average rate of room completion reached 103.95%.
The overall growth momentum is good, perfect through the National Day exam.
Campanile Hotels in many stores across the country showed significant growth in revenue, with notable growth in Nanjing, Yangzhou, Wuxi, Xi 'an and other places. Among them, the RevPar completion rate of Campanult Store in Huzhou Taihu Tourist Resort reached 198.04%, with a year-on-year growth rate of 27.12%; Wuxi Golden Dragon Plaza Hotel RevPar year-on-year growth rate as high as 57.32%!
With the sinking of high-end consumption in the whole industry and the transformation of consumption structure with the upgrading of mass consumption, the domestic middle and high-end hotel market has ushered in a new wave of development opportunities. By virtue of unique brand differentiation and relaxed social interaction atmosphere, Campanile Hotel creates social space with romantic and delicate French luxury style and brings together unique life elements. From comfortable public space, authentic French cuisine, beautiful green plants and friendly French greetings, Campanile hotel is appealing to the hearts of young people. At the same time, it is also in line with their preferences.
The location of Campanile hotels also contributed to the surge, with many of the hotels located near famous local attractions, making it easier for tourists to plan their trips. With two Campanile hotels now open in Shanghai, adjacent to the Bund and Shanghai's newest "Internet celebrity" museum, the Shanghai Natural History Museum, guests of Campanile Hotels can take a leisurely stroll to the scenic spots without the hassle of travelling, while preserving more time to experience the charm of Shanghai. No matter the original French style or the entertainment and social space favored by millennials, every step of Campanile innovation is constantly close to the target audience, providing each guest with a more distinctive brand experience.
Campanile Hotels has won many awards such as MBI Golden Flight Award and Star Award since its deep development in the domestic market. This past September, Campanile Hotels was awarded the Golden Pillow Award, the most high-profile hospitality event in China and Asia, as well as the most Popular light Luxury Business travel Hotel Brand in China in 2019.
Campanile Hotels has always been adhering to the French luxury characteristics to bring guests a different travel experience. As the domestic mid-range hotel market develops better and better, guests pay more and more attention to the diversity and richness of the experience. Campanile's French features make it highly recognizable and experienced among business hotels. In the future development process, the strength of Campanile will further show.
