Into October suddenly trance and anxiety: 2019 only the last quarter, more than two months, more than 80 days!
Happily, 2019, which has been called the darkest hour of China's economy, is finally coming to an end.
This year, the major real estate companies laid off staff and sold, and the once-thriving P2P financial institutions exploded one after another and ran away. Finally, the "one-size-fits-all" ban was implemented in August. At the same time, China is actively responding to the far-reaching impact of the trade war between China and the United States in various areas, but also striving to find and support new leading industries that can stabilize China's economic growth.
Big agriculture, obviously, is an industry of many interests.
In early 2019, Meituan's "Future Food Farm" experimental base was completed in the suburbs of Beijing.
On April 3, Tencent Cloud held a signing conference with Guangdong Yuewang Agricultural Group, Shenzhen Yijiacang Supply Chain Technology Co., LTD., and Guangdong-Hong Kong-Macao Greater Bay Area Industry and Finance Fund. All parties signed a strategic cooperation agreement to jointly build a "smart agriculture platform".
The cooperation is Tencent Cloud's first industrial Internet project in agriculture.
After Ali, Jingdong, Baidu and other Internet giants have entered the agricultural industry, finally completed the gathering of the "pack of wolves"......
But 2019 also happens to be the darkest hour for big agriculture.
The pork industry, which accounts for 60% of Chinese per capita meat consumption, suffered from unprecedented African swine fever, with 60% of the piglets gone. Apart from the fact that the rising cost of raw materials caused by the trade war between China and the United States has greatly compressed the profit margin of enterprises, there are two different ways for enterprises in this industrial chain to die: to continue to work (wait for death) or to change industries (die).
From fear to despair, from hesitation to desperation, pigs can be raised again, but farmers and industry people need more time to repair the injured heart, of course, and consumers!
Society has never been so frenetic.
The bottom always bounces back, but it also signals that we are entering a period of real opportunity: creating every opportunity in order to meet the future.
How to meet the future?
The national economy has entered the deep water zone, and the industry is no exception. The deeper the water, the more important the direction of the shore; "The direction of the shore" will become the new core competitiveness. The direction of the shore is the future direction.
What determines the core competitiveness of an enterprise is not simply technological innovation and management innovation, nor is it simply operation transformation and management upgrading. The best meeting is not to meet each other halfway, but to walk together all the way in the foreseen direction. This kind of meeting represents catching up with each other in the same direction and moving forward indomitable. There are three cores to meeting the future: from ownership to participation, from circle to center, and from competition to collaboration.
What is the future? We have already entered a new era of traditional agricultural division!
Traditional agriculture has changed beyond recognition, replaced by four types: large-scale intensive production of industrial agriculture, planting and raising combined with family farm type of characteristic agriculture, family farm courtyard economy type of consumption agriculture and farming experience of nostalgia type of service agriculture.
We must realize that these changes are happening or will happen soon. These changes allow visionary entrepreneurs to find the value points of future enterprise development. The greater the scarcity of value and the greater the superposition of value points, the greater the space for enterprises to obtain value.
Today, the industry has become more mature and rational. After lifting layers of veil, we find that the most real demand begins to reveal its true face. Enterprises can not stay in meeting the needs of customers, but better understand the customers' customers. The essence of competition is not simply to satisfy customers, but to achieve customers, products can not achieve customers, can achieve customers must be system solutions, marketing upgrade of course. That's one thing.
Second, the feed industry has entered the reverse cycle, what is the reverse cycle? Is the loss of leverage effect of industry development. Twenty years ago, a feed mill run by 1 million yuan could operate a turnover of 5 million yuan; in 2018, a feed mill run by 30 million yuan could only operate a turnover of 20 million yuan or even less, which is the counter-cyclical effect. According to the logic of the extension of the interests of the industrial chain, the aquaculture industry had entered the pro-cycle, but unfortunately it encountered the world economic counter-cycle, which greatly reduced the pro-cyclical effect of aquaculture.
The formation of new industries is the general trend. How to participate in industry opportunities? The traditional concept is that every entrepreneur should have his own complete industry, namely production + industry. I believe this concept will be overturned. The biggest value creation in the future is not ownership, but collaboration, and the happy mood and achievement experience generated in the collaboration itself is the value that can be transmitted. We find that the nature of the competition will change: it will be either friends of today or friends of tomorrow, and antagonistic, consumptive competition will not be sustainable. Therefore, the era of chance and chance has passed, and all the luck and loot will only let the enterprise to the abyss.
To the highest state of competition: non - attack
The main theme of the first half of the industry is competition. The carrier of competition includes products, services and values. The competition in the future will go beyond the output of products, services and funds. We will face an era of "imagination builds business model, and organizers create business value". Imagination and organization will become the new keywords. In a world of infinite connectivity, upgrades and iterations of systems, suited only to those whose imaginations excel, will gain ultimate commercial domination.
And in this period of business domination of enterprises, a key word will be incorporated into their bone marrow: non - attack.
Non-attack, derived from Mozi, lies not in "determination", but in "victory", in "knowing and stopping". The past first half of the competition is the pursuit of infinite quantity, infinite speed, endless, no restraint, the second half of the competition will be changed, but tend to limited quantity, limited speed, boundary, moderate. How to implement it?
The winner is the best!
Upgrade their own equipment and improve customer demand. In a certain period of time, the most important resource for the enterprise will no longer be the customer, but the third party. When a third party becomes a resource, like equipment in a game, upgrades are not earned through hard work, only through equipment upgrades. In the future, the characteristics of the third party will be refined and professional. Only professional focus can match the increasingly developing industry. In the future, the competitiveness of enterprises is no longer changing products, but constantly improving customers' demand for growth. Forging customers will enable enterprises to achieve leapfrog development.
Over the past 40 years of reform and opening up, China's economy has been greatly improved. The Chinese people have grown from poverty to wealth and become more and more confident. We should fully realize that confidence will subvert demand and demand will change business. Many of today's practical needs are based on the fear of being looked down upon by others. As Chinese people become more confident, real needs will change dramatically. Make yourself happy, and let others obstruct, the balance begins to tip in the former. People no longer blindly pursue success in life, but learn to enjoy themselves.
The same is true of business.
We should embrace the era of intelligence, where repeatable, joyless work is more suitable for AI, and human beings should do more things that do not need to consider efficiency, including suffering and enjoying. More creativity, without even thinking about correctness, let creativity burst out of fun, the pursuit of a colorful life.
Instead, we should believe that change is not an option for us; our choice is how to change it.
From November 23 to 25, 2019, 36 industry celebrities, including New Hope, Wo Feng, Twin, Tongwei, Yangxiang, Taikun, etc., Internet giants Ali and Jingdong with industrial integration, and Haidilao, a practitioner from the field to the table, gathered in Shanghai with more than 1,000 industry people to embrace the change and talk about the future.
