Five of the six famous ancient tea mountains are located in Mengla County. But so far, the tea industry in Mengla has mostly stayed at the front source of the industrial chain, "there is a mountain, but there is no brand". As the most intensive area of ancient tea tree resources in China, how can Mengla break through the bottleneck and achieve a breakthrough? Guided by the poverty alleviation policy of the central government and Yunnan Province, and driven by Yunnan Province's hundred-billion tea industry strategy, China Shipbuilding Heavy Industry Co., LTD., a central enterprise, and Pacific Securities Co., LTD., a local financial giant, jointly entered Mengla to create a unique brand of "Mountain Blue and White Gas". Pu 'er tea ancient tree source war drums sound, Pu 'er river's lake another drama is ready to start!
On the afternoon of October 18, a signing ceremony named "Alliance of Mountains and Seas" was held in Kunming Haigeng Hall. The signing ceremony was held between China Shipbuilding Industry Taizheng Mengla Poverty Alleviation Fund and Mountain Blue and White Gas. The fund, set up by China Shipbuilding Industry and Pacific Securities, aims to build a poverty alleviation brand for central enterprises, enhance the hematopoietic function and endogenous driving force in poor areas, and explore an industrialized, market-oriented and sustainable industrial poverty alleviation model.
Pacific Securities President assistant Gu Rui site and everyone shared the choice and the reason for the cooperation. Since August 2018, Sinoship Pacific Fund has carried out extensive and detailed investigation for half a year on the brand planning, tea technology, Chashan resources, financial status, team members and other aspects. After focusing on the long-term planning of the production system, brand base construction and channel construction, the fund believes that the brand of Shan Qinghuafuan is one of the few enterprises with modern management thinking and one of the few enterprises with a clear plan for the future.
"The current Pu 'er tea market has blossomed and its market value has increased hundreds of times compared with 20 years ago. However, with the rapid and vigorous development of all walks of life, the maturity and standardization of Pu 'er tea industry are far from corresponding to its reputation. It is no exaggeration to say that more than half of Pu 'er tea industry still stays in the practice of small-scale peasant economy, which seriously restricts the development of Pu 'er tea. I have been involved in the tea industry since the late 1990s, and have personally participated in the development and progress of Pu 'er tea in the past 20 years. Pu 'er tea is the most characteristic tea and the tea that is most likely to go international. Based on 20 years of industry experience and future planning, my team and I founded Shan Qinghua Gas. The goal is to establish standards and systems for high-quality Pu 'er tea and strive to become an international tea brand." Li Yu, the founder of Shanqinghuafuan, shared the present situation of Pu 'er tea market and the original intention of establishing the brand.
The person in charge of fund management of China Shipbuilding Industry is full of confidence in the cooperation with Heshan Qinghuaran. "The reason for choosing Heshan Qinghuaran is that it pays attention to brand operation and management standards, creates a more practical and contemporary Pu 'er tea production system and marketing system compared with its peers, has a long-term plan for brand development, has excellent development potential, and its founding team is real and unfocused on industry."
Chen Xunru, the founding president of Yunnan Tea Circulation Association, stressed: "This time the importance of large central enterprises to support cloud tea industry, to jointly improve the basic level of tea industry, really play a leading and demonstration role, so as to achieve the goal of upgrading and transformation of the overall industrial chain. The industry calls for more enterprises that focus on brand operation and management standards like Mountain Blue and White Gas, and go on firmly step by step."
A small piece of tea is a big industry for the national economy and people's livelihood. China needs more than ever a group of brands that can represent the national image in the international market to participate in commercial competition and cultural exchange. Tea, as the drink of the whole country of the Chinese nation, undoubtedly has this qualification.
