Milan Fashion Week officially kicked off on September 20, 2019. International stars such as Oscar winner Nicole Kidman and Stranger Things star Sadie Sink, as well as domestic stars CAI Xukun, Xiao Zhan, Wang Yibo and Meng Meiqi, were also present at Milan Fashion Week.
Liby cooperates with Tmall in the fashion spirit of "breaking the boundaries and creating new", and becomes the first clothing washing and care leading brand to be listed in Milan Fashion Week. Liby will release its Milan Fashion Week collection at 18:00 on September 20, Milan time. The global COSMO team, known as the "fashion Bible", attended the scene with stars such as Chen Yuqi, to support Libai Milan Fashion Week.
The leading brand of washing and care made its debut in Milan with GUCCI and PRADA at Milan Fashion Week
Milan Fashion Week in Italy, the shining star among the four major fashion weeks in the world, is recognized as the "barometer" of fashion design and consumption in the world. As a fashion feast attracting worldwide attention, Milan Fashion Week with a long 52-year history and rich artistic flavor attracts many international brands such as GUCCI and PRADA, and is regarded as the standard of fashion in the world.
Milan Fashion Week has strict entry criteria for participating brands: those with a strong presence in their home countries must pass strict reviews by a panel of designers such as ARMANI and VALENTINO. This once made many brands shy away.
This year, Liby has entered the official calendar of Milan Fashion Week in collaboration with YIRANTIAN, a leading brand of clothing care in China. Fashion on the same stage, the popular new stars to watch the show, bright stars shining Milan, to show the world the design strength and fashion energy of Chinese brands.
New designers cross - boundary joint name, white break - boundary Lixin leading fashion direction
Milan Fashion Week is full of big names, but the appearance of Liby X YIRANTIAN co-brand makes people's eyes shine: 8 fashion pieces, 3 sets of show look, with high and restrained style, independent, cutting-edge, fashion, sexy, bold collision of modern fashion women yearn for a sense of high class.
To break the traditional fashion pattern with the concept of "breaking the boundary and creating a new" is the design concept of "washing technology to protect the fashion art" :
With white as the main tone, add vertical white and red, collision a concise atmosphere texture; Line design crisp and hidden new ideas, with fabric fine embroidery pattern from "Li", "white" evolution, not only does not dominate, but presents the Chinese characters in the visual international aesthetic power; In addition, the dark lines of the leather belt and other details are painted with Libai logo, showing the visual beauty of the logo itself, which is consistent with the low-key and can not be ignored Chinese fashion power. It also fits Libai, as the leader of washing and care, has been paying attention to fashion, respecting the fabric and every piece of clothing. With ingenuity to deduce the brand spirit of washing and care technology.
The designer of YIRANTIAN said that the fashion bag of this show is also evolved from Libai product packaging. Hand carrier bag, inspired by standing white laundry essence bottle body; Double Ring Hand bag and logo Hand bag, based on the latest vertical white binaural bottle design, and vertical white laundry detergent packaging respectively. Three cross-era washing products respectively show their unique fashion charm on the show, reappearance Libai fashion history.
According to reports, this cooperation look and fashion items are using different materials and different textures of fabrics and accessories, a better continuation of Libai and YIRANTIAN for the diversity of fabrics and a variety of women's care and love.
With the help of fashion COSMO, rising stars like Chen Yuqi compete to grow grass
As the first leading Chinese cleaning brand to show at Milan Fashion Week, Liby's fashion shows were stunning and attracted wide attention at home and abroad.
COSMO, together with Chen Yuqi and many fashion bloggers, have made Carliby Milan Fashion Week series. They are all impressed by the brand's originality and forward-looking fashion sense from fashion modeling, detail quality and behind the fashion spirit.
During Milan Fashion Week, Liby will also simultaneously launch the "breaking the world" series of fashion models/new products on Tmall. Open the mobile phone Tmall search "Guocao is coming", and get the same fashion from the world fashion center.
Focus on clothes washing and care for 25 years, not the same Libai ingenuity lead washing and care technology
"Through detail treatment, brands from two different industries are cleverly integrated to keep fashion trends fresh and bright at all times." The cooperation brand YIRANTIAN is the interpretation of the cross-boundary cooperation of white, which shows the spirit of ingenuity of Libai.
As a national brand for 25 years, Liby has been guarding the fashion evolution with washing technology, leading the upgrading of washing and care industry with more professional washing and care products and more high-end fashion washing and care experience. Libai "non-hot" laundry detergent, leading the green health reform of laundry detergent; Libai natural soap, create a new experience of washing and care; Stand White Laundry Essence, open a new era of high-end laundry care clothes...... With cutting-edge technology to constantly upgrade the washing experience, show the ingenuity of the good work of washing.
For ten years in a row in China leading, 10 urban families 7 households Libai, well versed in clothing fashion, insight into clothing washing and care forefront trends, Libai as the domestic washing industry leader, is also the guardian of fashion trends. "Breaking the boundaries of the new" fashion debut, let people see a different stand white, with the world tide.
This time, Liby, Tmall and the official associations of the world's three major fashion weeks jointly build the CHINA COOL project, and work together with Tmall to release the understanding of "China cool" by focusing on cross forward, design forward and trend forward, and interpret a kind of cutting-edge, pioneer, Always keep forward to explore the important brand core. These three keywords are also the driving force for Tmall to layout the global fashion sound volume field, promote the platform trend empowerment, and find cooperative brands.
(Source: NetEase News)
