Autumn is the season of harvest. On September 6th, a year has passed since Campanile Shanghai Jing 'an Hotel entered China. On September 6, 2018, the smart flagship store of Campanile Hotels under Jinjiang International Group, Jing 'an Shanghai, was opened under the great attention of all, which is an important milestone for Campanile Hotels, which originated from France, to enter China and explore the mid-range hotel market. At the same time, Campanile Hotel Shanghai Jing 'an branch also takes the lead in adopting Jinjiang WeHotel's integrated intelligent hotel solution, and uses "black technology" to "enhance" its service, bringing guests a breakthrough in the conventional French light luxury check-in experience.
Create a new livable experience for business travel
Coming from the fashion capital of the world, Campanile Hotels seem to have a great talent for innovative space design. The open lecture theatre, rich French food and fresh green plants bring the customers a new comfortable scene atmosphere. In the design concept of the hotel, the designer uses bright and fresh colors as the finishing touch, and the small details everywhere in the rooms reflect to create a comfortable living experience for the guests. From the ubiquitous French snacks to the linen tracking chips, Campanile Hotels are dedicated to their guests.
"As an authentic French brand, Campanile meets the needs of a new generation of consumers who aspire to a relaxed and romantic social lifestyle," Xiao Bo, president of Campanile, told the media. In Campanile Hotel, the space is endowed with social attributes, from the lobby, bar, restaurant, leisure area, work area, social space and other corners, are endowed with French social relaxed, romantic, cozy exotic style.
Turn into a French light luxury network celebrity hotel
As a thoroughly French brand, Campanile Jing 'an Shanghai has become a real French luxury hotel on social media over the past year. Born in the 1970s, Campanile Hotel's unique French style combined with the prevailing smart entertainment experience has won the popularity of millennials from the very beginning of its opening, and a variety of immersive social experience activities also fully meet the social needs of contemporary young business travelers.
In the summer of 2019, when "Angry Birds 2" was released, Campanille Hotels strongly launched IP themed rooms, which combined with the global popular IP "Angry Birds" to create Q version of cute pet fashion themed rooms, Internet celebrity hotel + hot IP, together playing a different crossover experience. Not long ago, Campanile Jing 'an Shanghai successfully held the final party of "Core Hotel Tour", an immersive tour and unique local sharing and communication activity that also demonstrated the magic of digital marketing.
The popularity of Campanile hotels continues to grow
As a light luxury hotel advocating the original French lifestyle, Campanile Hotel brings together the unique French life elements to create a social space, and then fully integrates its brand gene with the local culture to truly achieve a diverse and wonderful new experience, allowing guests to immerse themselves, fully enjoy and share beautiful moments, and truly "miss every moment". In quality, Campanile always adhere to the spirit of perseverance. In this regard, Xiao Bo said: "Good experience needs to be supported by quality, and unforgettable experience needs to be carefully crafted on brand differentiation. Consumers are demanding more and more, and if you want a brand to stay in the psyche of consumers, it's not just good, it's different."
When Campanile Jing 'an Shanghai opened in 2018, it was the third hotel of Campanile Shanghai. In just one year, the number of Campanile hotels has reached 15, and another 50 hotels are in preparation for opening. It is expected that by the end of 2019, Campanile hotels will successfully cover 30 cities, and recently, there will be 4 hotels in Shanghai, Shandong, Shenzhen and Wuhan, respectively. The French light luxury hotel trend will quickly cover the Chinese market.
