Winter jujube is a unique variety of fruit in China!
In China's fruit industry has its own unique positioning, with its crisp and sweet unique flavor, favored by consumers. Especially in September, winter dates are as popular as cherries. However, so far, the domestic winter jujube market has not a real top brand, why?
We have always emphasized that to be a real brand, variety, strength, strategy and feelings are indispensable. There are very few enterprises with these genes in major winter jujube producing areas in China.
On August 25, when the sun was still hot, about a group of people from Wanguo came to Zhanhua, Shandong Province, and had a face-to-face communication and visit with Qilu Haohua, a leading local enterprise of winter jujube... After a whole day of communication and investigation, we have a hunch: China's real winter jujube brand will be born soon!
Qilu Haohua, Implementing the "Pinching Strategy" of Chinese Winter jujube
The winter jujube industry has been developed for about 30 years this year, and the variety occupying the majority of the market these years is Dip Dong No.1. But as a variety develops over a long period of time, its quality degrades and it no longer tastes as good as before. Liang Shengguo said, I remember when I was a child, there was a winter jujube tree in my home. The taste of winter jujube is still remembered, but now it has no childhood taste.
Liang Shengguo, general manager of Qilu Haohua, has a wealth of ideas and experience in the management of agricultural leading enterprises. He puts the research and development of varieties on the top priority, which is rarely done in agricultural enterprises. He invited professors from Hebei Agricultural University and local winter jujube experts to develop the leading variety in the current winter jujube industry: Diandong No.2 through theory and practice. During our conversation, we found that Liang Shengguo was the first to name Diandong No. 1 and Diandong No. 2, and he is now stocking up on another new variety: Diandong No. 3.
The flavor and appearance of Dip Dong No. 2 are much better than the taste of the first, but for Liang Shengguo, that's not enough. Because consumers don't have the sensitivity to tell the difference between Dip One and Dip Two. "Goose Jujube" is a step further on the basis of Dip Dong No. 2, he wants to make better winter jujube taste, do consumers can remember the brand of Chinese winter jujube.
"I hope to take the winter jujube industry one step further and turn goose jujube into a new benchmark for the industry," he said. Is it easy to build such a brand? Of course not. However, if there is a Chinese jujube enterprise can be made into a national brand, I think Qilu Haohua must take the lead.
First in the country! 300 million will be invested in the construction of industrial parks of the whole industrial chain
In China, there are many winter jujube producing areas, with a planting area of about 2 million mu. However, in so many producing areas, jujube farmers, cooperatives and enterprises are only doing two things: planting and selling fruit.
Qilu Haohua is the only country to do the whole industry chain leading enterprises of winter jujube!
Generally dare to say to be the first in the industry, either boast, or have absolute confidence, Qilu Haohua dare to do the winter jujube industry unicorn, in my opinion, absolutely have this qualification and confidence.
Have the confidence to set standards. The fruit industry has not set standardized conditions, want to become a unicorn is impossible. In the afternoon, we had the honor to come to Qilu Haohua Industrial Park, the purpose is to plan the orderly sorting plant and processing plant.
(The world's first large-scale professional winter jujube sorting equipment)
It is understood that Qilu Haohua and the world's advanced fruit sorting equipment manufacturer - France Meifnorda Mechanical equipment company to communicate, tailored a 2 channel winter jujube sorting equipment. This device is the first large-scale winter jujube sorting machine in the world. It can detect the defects on the surface of winter jujube and eliminate the residual fruit through the HD camera, and judge the size of winter jujube by calculating its fruit diameter. The sugar content of winter jujube can be detected through infrared ray, which avoids the error caused by human factors in the past and makes the sorting of winter jujube more accurate.
Last year, on the basis of the operation and commissioning of the 2-channel winter jujube sorting equipment, Qilu Haohua purchased a new 8-channel sorting equipment, which greatly improved the sorting efficiency and provided more favorable guarantee for the improvement of the quality of agricultural products on the basis of ensuring the standard sorting. In addition, the park has fresh-keeping and refrigerating workshop, which can store 50,000 tons of winter dates, with a daily sorting capacity of 500,000 jin!
The standard developed by Qilu Haohua solves the problem of the first kilometer of the source, so that farmers can have clear standards for planting dates, but also let the last kilometer is the end to understand the value of standardized products in the market.
3,300 mu industrial demonstration park. Qilu Haohua has a powerful industrial demonstration park, and this park is fully in accordance with the standard planting, of course, 3300 acres is not enough to support the national brand of winter jujube, but this park can lead the surrounding and even the country's planting standards, so that the country's winter jujube planting areas to look to here.
(Qilu Haohua Winter Jujube Industrial Park Planning)
Strong capital endorsement. The above conditions, not all agricultural enterprises can have, Qilu Haohua can do it, because he has strong financial strength behind the support. Qilu Haohua is a state - controlled mixed - ownership enterprise. Shareholders include Qilu Communications, government, private teams and so on. With the strong funds of state-owned enterprises and the flexible mechanism of private enterprises, Qilu Haohua can be said to be fully equipped with the prerequisite to build the first brand of winter jujube in China.
(Liang Shengguo, general manager of Qilu Haohua, introduces the industrial planning)
11 years of agricultural feelings. Agriculture is an industry with long investment time and slow return cycle, so it is difficult to persist without the spirit of "craftsman". Liang Shengguo has been in the winter jujube industry for 11 years, so we cannot find out how he persisted in these 11 years, but I think his feelings must be his important support. His love for winter jujube and agriculture make him still enthusiastic.
In the winter jujube industry can have these factors at the same time, at present only Qilu Haohua! They are at least five years ahead of other jujube enterprises!
Not only Zhanhua, his target is the whole country
As we learned, Goose Jujube has to do more than just assimilate the local winter jujube. What he wants to do is the "pinprick" part of the national winter jujube. In other words, winter jujube from Zhanhua, Dali, Xinjiang and other producing areas can become "goose jujube" as long as they meet the specified standards for better taste. One advantage of this is that more fruit farmers can be involved. As long as they produce products that meet the standard of "goose and date", they can have better profits, so as to lead the industry to standardization.
"Before I always want to do a Zhanhua winter jujube brand, did not jump out of the regional restrictions, did not put the winter jujube into the national field, so this year's oligarch strategy is to break the region, in the national layout, now Qilu Haohua in Dali and other production areas also reserve some bases, extend the year's winter jujube market period, the" goose jujube "into a national high-end brand. Liang Shengguo said.
In addition to its own "gene", to build the first brand of Chinese jujube, it is inevitable that the brand planning and building, it is understood that Qilu Haohua brand planning partner is a well-known brand strategy mentor Guo Chenglin. During the conversation, Liang Shengguo had a lot of emotion, he said, I can be said to have met Mr. Guo immediately, although the acquaintance time is short, but the temper of the same, hit it off immediately.
"Goose jujube" this brand name is put forward by Guo teacher.
The story of "goose jujube"!
Great white geese are the only animals on the ground that don't get cancer, and sharks are the only animals in the ocean. The digestive tract of a goose is 10 times longer than its body length, while that of a chicken is only 7 times longer. In addition, the alkaline environment in the small intestine of a goose can dissolve fibers, so the goose has a strong ability to absorb nutrients from the grass, and cancer cells do not breed in the goose. And the big white goose is most afraid of one thing is the park of drugs exceed the standard, pesticide fell on the grass, eaten by the goose will die. Qilu Haohua Park dare to raise geese, actually represents the future development direction of green ecological fruit industry - green, safe. This is the source of the brand name Goose jujube, representing quality, representing the future, representing the birth of a new category.
(goose jujube gift box, terminal single box products)
It is understood that this year Zhanhua Winter jujube will be launched in late September, and the "Goose Jujube" brand will also be officially released in the near future! Before this, Qilu Haohua will hold four press conferences in the country, in order to reach strategic cooperation with the national channel.
September 23, fruit leading enterprises and oligarch brand trend forum
Liang said the strategic partners he wants to work with must be long-term and stable.
Qilu Haohua integrates the resources of the country's high-quality producing areas, takes advantage of the powerful enterprise's comprehensive advantage of the whole industrial chain, follows the industry oligarch brand development trend, launches the category focus strategy, and holds China's first "Fruit Leading Enterprises and oligarch brand Trend" forum on September 23, 2019, especially invites the global kiwi oligarch brand Jiapai, We also invited oligarch brands outside the industry, such as Dong 'e Ejiao, Bull socket and other absolute leading enterprises to talk together, providing more reference answers for China's fruit industry, which is worth looking forward to!
For dealers, currently there is no national brand in the Dongjube industry, "Goose Jujube" is the first and will be the first Dongjube brand to seize the minds of consumers, and the potential profits for dealers in the future are quite large. Qilu Haohua currently has a good "goose jujube" brand strength, at least within 5 years, no competitors.
The basic principle of cooperation is "match of families". As an oligarch brand in the national winter jujube industry in the future, Qilu Haohua gives priority to the head dealers or retailers in each region for brand cooperation, as well as high-quality distributors who intend to make achievements in the fruit field in the future are also the best partners.
Qilu Haohua is the expected partner of all dealers or retailers. Because we can achieve long-term, stable and sustainable cooperation, the core is that Qilu Haohua can export good winter jujube with stable quality and bring continuous good experience to consumers.
