Now, in the fitness industry
Intelligent digitization is developing rapidly
New capital is pouring in
Traditional gyms face challenges
The army of the post-90s generation has stepped onto the consumption stage
The product is rapidly iterated and upgraded
The industry as a whole needs to innovate and evolve
The best of times are just beginning
The theme of FIBO CHINA, the world's leading fitness exhibition brand, came into being
Pooling global forces to create the best of times
FIBO CHINA 2019
National Convention and Exhibition Center (Shanghai)
2019.08.22-24
More than 100 innovative products made their debut
-- Grasp the driving force of the industry
At present, the concept of wellness becomes the main theme. The newly added exhibition area of sports rehabilitation and physical fitness testing, which is currently hot, extends the diversified services of traditional fitness meaning, and attracts a number of relaxation/massage and intelligent detection enterprises, including infrared sauna therapy room, liquid nitrogen cold therapy, intelligent body measurement instrument, fascia gun and other products. Redefine what you think of as "recovery and physical testing."
With the advent of the age of intelligence, the lifestyle of the public is progressing together with science and technology. Fitness products have also broken the traditional form, and have been incorporated into black technology and digitalization in large numbers, with rapid iteration. For example, you will see high-end intelligent lockers, intelligent boxing punching bags, VR fitness, and the overall club facilities presented high-end.
In addition, the integration of the surrounding areas is particularly obvious. This year, FIBO CHINA will not only have common nutritional products such as protein powder and energy bars on site, but also attract a number of pharmaceutical companies to bring sports and health foods, further extending FIBO CHINA's existing product line.
This year, FIBO CHINA continues to bring the most advanced products and cutting-edge trends to the industry. "See the industry through the product", through the FIBO CHINA on-site display, will be a perfect interpretation.
10+ global top clubs to share experience
-- Revolutionizing the educational experience
In 2017, FIBO CHINA invited Emma, EQUINOX's global operations director, to share her experience in operating high-end chains, and EQUINOX's growth in China has been remarkable this year.
In 2018, Mr. Rainer, the founder of McFIT, which has the largest number of members in Europe, was invited to give a public speech in China for the first time.
This year, we invited the CEO and COO of BasicFIT, the largest gym chain in Europe; the CEO of Holmes Place, the largest private gym chain in Europe; and the marketing director of Nuffield, a well-known brand in the field of marketing, to share practical and forward-looking topics. Keen to convey the message of change to the industry, dry goods full.
In order to bring the most authoritative, professional and original trainer training content, FIBO CHINA teamed up with IDEA China Summit last year to bring this top event known as the Super Bowl of the fitness industry to the scene. This year, 50+ founder level international top professional instructors, for Chinese fitness enthusiasts to bring 130+ international cutting-edge fitness courses, course content is from ACE, NASM, AASFP, PTAG and other top international training institutions mutual recognition of continuing education credits.
There were also lectures on health and employment in cooperation with Shanghai Communist Youth League Committee, which opened new ideas for college students and employed young people. We will cooperate with the United States Commercial Office in Shanghai to hold an exchange meeting between American and Chinese enterprises, and at the same time attract senior officials from the commercial offices of consulates of Australia, Britain, France and other countries to exchange and visit, jointly promoting the international trade map of the fitness industry.
FIBO CHINA is committed to bringing the most advanced international trends to China and is extremely forward-looking. In the face of industry changes, together with all colleagues in the fitness industry, we lead practitioners to return to the essence and pursue internal skills, learn and adjust strategies through the existing successful experience in Europe.
150+ precision procurement by large enterprises
-- Gathering international buyers in Asia Pacific
This year, the site is to attract heavyweight buyers from Thailand, Thailand Industry Federation, Thailand Small and Medium Enterprise Promotion Federation and Thailand Sports Bureau leaders will be present to understand the Chinese market, complete the procurement plan. There are more than ten international enterprises from Germany, the United States, Poland, South Korea and so on. It is a truly international exhibition.
In order to better match enterprises and buyers accurately and promote business cooperation, FIBO CHINA has launched "business matching service" for three consecutive years. With the full support of the national policy, the enthusiasm of national fitness is rising, and the enterprise will take fitness as the employee welfare. This year, there will be a number of state-owned enterprises with the background of heavy purchasers on the site to purchase.
As conveyed by the theme of FIBO CHINA, gathering the best strength in the world to jointly lead and promote the development of the industry attracts not only the domestic professional and accurate audience, but also the international audience which is growing rapidly year by year. At the same time, we strive to lead the Chinese manufacturing and Chinese innovation to go out and speak to the world.
As a promoter and witness of the development of the industry, FIBO CHINA is a platform that gives the driving force for the development of China's fitness industry, and a platform that can really promote the innovation and evolution of the industry. It is committed to promoting the continuous progress and innovation of the industry, forming a healthy industry ecology, and creating the best era of China's fitness industry together with practitioners.
