The 2019 Shanghai Construction Expo ended successfully on March 28. Speaking of this exhibition, what are the shining brands in Hall 2.1? Many visitors will think of Loransini doors and Windows. As long as you attend this exhibition and have been to Hall 2.1, you are bound to see the dazzling advertisements of Lorasini, the innovative experience hall that attracts the eyes, and the new series of blooming new products. This has also helped Rowlandini Experience Museum attract a large number of customers to visit and consult, as well as many media such as Huiya Media and Zhonghua Doors and Windows. Mr. Yang Huawei, General manager of China Trade Macalline, Mr. Zhu Jiagui, Assistant president of Red Star Macalline, Mr. Liu Xiaomin, General manager of China Foreign Trade Exhibition, Mr. Xu Bing, Vice President of China Foreign Trade Center, Mr. Zhang Chuanxi, President of Federation of Industry and Commerce, Ms. Zhao Wenke, Executive Deputy General manager of China Trade Macalline and other leaders of China Construction Expo and Red Star Macalline paid attention to and interviewed.
Mr. Xiong Zhibin, Chairman of Lorasini, took a group photo with the exhibition leaders
On the opening day of the Expo, the opening banquet of Shanghai Construction Expo was held in Shanghai with the theme of "Gathering Brands, Building the Future". Loransini won the prestigious honor of "2019 CBD TOP100 Brands" by virtue of its brand strength and market influence.
In this exhibition, the Lorasini Experience Museum is designed to allow every visitor to enjoy the "what you see is what you get" home and living space. The doors and Windows series of Loransini are displayed in the form of model rooms with finished furniture, soft decorations and florals. Walls and doors and Windows, doors and Windows and accessories, accessories and plants, colors, materials and forms are cleverly matched, which intuitively presents the enjoyment of living space brought by the Italian light luxury, minimalist and modern home decoration style of Loransini products.
On the new product line, Lorosini presents four new product lines for merchants: Paul series - Jane sliding door, Aosta series - horizontal sealing door, Verona series II - Zonue sliding window and a new technology X series products. Among them, X series is blooming in a new way, integrating advanced design concepts and advanced techniques of modern doors and Windows, bringing cutting-edge innovative design concepts and high-quality product experience to everyone in the industry.
During the exhibition, with the rapid growth process of doors and Windows industry, accompanied by the status quo of homogeneity, how to create brand differentiation, to provide brand advantages and welfare policies for dealers? How to lead dealers to join the wealth train? Mr. Xiong Chalong, Marketing Director of Lorasini Doors and Windows, replied to the media one by one.
Mr. Xiong Chalong said that consumers have moved from the past consumption of single products to a new era of experience-oriented consumption. Therefore, Loransini will continue to adhere to the brand concept of Italian design aesthetics and artisan quality, integrate the original imported high-end accessories, European production equipment and technology, and create the differentiation advantage of Italian high-end customized doors and Windows. In early 2019, Loransini updated seven optimal design solutions for space doors and Windows, focusing on the development of intelligent doors and Windows across The Times. For example, the new product series on display this time.
In 2019, channel expansion continues to be the focus of many home furnishcompanies, and Rowlandini is no exception. Mr. Xiong Chalong mentioned that Rowlansini's 2019 Elite Dealer recruitment plan is themed with "100 cities and 10 million merchants" and aims to recruit municipal and county dealers in different areas. Lorasini always adheres to the "root theory" and "win-win philosophy", and provides dealers with the largest policy support and systematic training, including marketing support, advertising support, design support, event support, etc., in order to attract the best dealers to join the family of Lorasini.
According to the introduction, from 2019 to the next two years, Rowlandini plans to further develop the brand, to provide better brand backing for dealers. At the same time, we will focus on building the terminal executive power, and export more excellent standards and courseware in the aspects of active marketing and store management, so that dealers can better execute through the standard process of the company, so that dealers can better win the living space under the white-hot market competition.
