What kind of creativity will the cherry in the Northwest of the United States find the most beautiful space in Hangzhou?
On the afternoon of July 5, 2019, in the creative space of Yanjiyou Bookstore, the representative of Internet celebrity fashion in Raffles Square, Hangzhou, Northwest Cherry created a new cultural feast of coffee, delicious and fun fashion!
True emotion, true quality
In recent years, people not only pay attention to the price and quality of fresh products, but also pay more attention to the connotation of products and advocate a healthy lifestyle, which is an upgrade of people's cognitive value chain. The "new lifestyle experience space" created by Yan Ji You is integrated with the international standard quality of Diamond 4C, which has been upheld by the American Northwest Cherry, and expresses the quality attitude towards the new era and new life!
The starting point of cherry products in Northwest America is not just a simple cherry fruit, but from seed to germination, planting, flowering until the constant temperature cold chain home, from the branches to the tip of the tongue within 48 hours, to create a diamond 4C international standard "fresh value chain". Emotional design connecting consumer contact points, let people actively participate in the ability to follow the source, perfect practice of marketing new quality connotation and value extension.
Innovation, the new standard
Knowledge can give wisdom, fresh fruit also needs the guidance of innovative knowledge, is the way to win the fresh industry. The annual sales of cherries in the Northwest of the United States are an honor given by consumers to rigorous food safety techniques. No matter in the scarce 37 degrees north latitude Rocky Mountains volcanic ash ore soil, alpine snow water natural irrigation; Or garden bees natural pollination, 65 days hibernation 10 degrees diurnal temperature difference; Picking from 4 a.m. to 10 a.m., pre-cooling at 0°C within 2 hours, intelligent detection, sorting, classification and classification, to achieve 48 hours of "Lingfresh direct flight", with the origin of almost the same quality presented in front of consumers. The fruit is large, the pulp is rich, the fruit stem is green, the color is bright and dark red, the entrance Q bullets burst pulp, the aftertaste is tender and crisp, which has become the standard of living pursued by the new generation.
Innovate the dream of a better life
In the "island under the Clouds" space of Raffles in Hangzhou, the white sky net is like a cloud in the sky. A flourishing cherry tree is located in the space. Guests wandered in the romantic cherry orchard, comfortably lying on the terraced geometric seating, tasting the barista's creative "summer cherry flavor ice drink"; There are many net red synchronous live broadcast this beautiful summer noon light.
Wang Miao, marketing director of Northwest Cherry Association in China, said in an interview, "The cross-border cooperation between Northwest Cherry and Yan Jiyou is a bold and beautiful idea! Yanjiyou Bookstore is a symbol of a new culture. Northwest Cherry also hopes to become a beautiful and creative brand in the eyes of consumers with this creative way of communication! Create more food culture and quality life value for consumers!
With 170 years of planting history, Northwest Cherry has been deeply engaged in the Chinese market for more than 10 years. It has continuously cooperated with many well-known brands across the industry, creating a brand new communication and consumption experience for consumers. Food and a good life are both a kind of free attitude towards life that cannot be lived up to.
It is reported that through the new marketing method of Q car pop-up + crossover + linkage, the Northwest Cherry Association will cooperate with many outstanding offline brands in the new cultural industry in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu and other online channels such as Jingdong Mall, China Eastern Origin Direct, Native Life, Walmart supermarket, Sam's Club, Rainbow chain to create a delicious summer peak of life."
