For enterprises, the establishment of their own brand is very important. Promotion is almost inseparable from brand awareness. Whether advertising advertorials or press releases, are the most direct way to provide corporate awareness. Media and journalists in this process "contribution", personally invited media journalists, let them take the initiative to report your business!
Generally speaking, companies invite media journalists generally have a major event to announce, will hold a press conference. This could be an important announcement, or the company could be facing a public relations emergency. These media and journalists are invited by companies to attend conferences and issue press releases.
It's a perfectly normal process, but that's where the problem lies. Generally speaking, most domestic enterprises are in a passive position in public opinion. The only time we call the press is when something really big happens. Instead of inviting the press to help you advertise your business, let them cover it for you.
Why do you say that? Because what journalists and media want is hot news. If you can get the media to write about your business, that's PR. As Maggie Cheung, senior consultant of Ogilvy & Mather Greater China, said, "PR is very much about how to influence the media and third parties to support you and cover you for free......."
That's what you can do. As the first organization in China to provide national text, picture and multimedia press release for enterprises, the platform can guarantee the complete success of the press conference and the hot news through the good relationship with the media and journalists all over the country over the years and our rich experience in operation.
Therefore, to a certain extent, it is necessary to hype up hot news. Usually, the enterprise specially ask the media to publish the article also needs to spend extra, but the way to hype the hot news is different. The media will take the initiative to report hot news, but in the hot news hype should be moderate, with its years of experience can be a good grasp of the balance.
Over the years, Aswen has accumulated a lot of relevant experience in the industry, assisting enterprises to launch press conferences and whole case planning. Therefore, the platform has enough experience and strength to help enterprises improve their influence. Whether it is to hold a press conference or to help enterprises publicize, its essential purpose is to improve the influence of enterprises.
Therefore, there is no need to worry about inviting media reporters. Even if the enterprise has not found a suitable news hotspot, the news channel will maximize the publicity effect for the enterprise according to the actual situation. As a business owner, can reduce the cost of business, why not?
