Press conferences are a common form of activity and one of the most popular. It is widely used in important matters of enterprises, government agencies and general institutions. Especially in the case of emergency public relations, the real purpose of the press conference also "highlights".
At present, there are only a few companies that hold press conferences in China, but there is one company that has to be mentioned, namely, the News channel founded in 2003. It is the first and only agency in the country to provide national text, picture and multimedia press release for companies. Its emergence, for many enterprises to provide convenient services.
Press conferences are about impact. This is true when announcing major corporate events or when facing crisis PR. When a company/organization makes an important announcement, the underlying purpose is to achieve a known effect. Increasing influence may require more effort.
Aswen to assist enterprises in press conferences or media conferences of the whole case planning. Including press conference planning, hot news planning, media invitation, press release writing, related media release implementation and other all-round services. Good relationship with media and journalists all over the country and our rich experience in operation can ensure the complete success of the press conference and news hot speculation. In this way, it can quickly enhance the influence of the enterprise.
Most importantly, when an enterprise conducts crisis public relations, its purpose is to minimize the negative impact, give the enterprise a brand new image, and change the direction of public opinion. Through the media to expand the influence of the enterprise, so that more audiences or consumers can know the real situation of the enterprise.
Maggie Cheung, senior consultant of Ogilvy & Mather Greater China, once said: "Public relations is not about the topic of KOL, but how to find the entry point and let public opinion help you create influence." However, many companies entrust this task to KOL and do not think carefully about how the public opinion of the company can ignite the topic. Therefore, the pot of public relations should not be completely left to KOL. In the eyes of many business owners, the KOL I paid for must find a way to increase its influence.
But companies should also take action. They must find the right direction to start again. Corporate public relations is difficult to say is not difficult, but now many people do not find the right direction. News channel can help you to really hit the news point, combined with the current topic of the heat, to help enterprises improve their influence.
After all, to increase influence, you need to increase communication. It can quickly contact mainstream media across the country and issue press releases to spread the word. This is true even if it is widely disseminated internationally. As a leading news release platform in China, Zhaomun has always been committed to providing more professional services for enterprises.
Have to admit that the press conference is the most direct way to solve the enterprise emergency public relations. Companies use press conferences to spread their influence, and the media are generally willing to release important releases for them.
