On November 19, 2018, the press conference of the 14th Shanghai International Gold, Jewelry and Jade Exhibition (Shanghai Jewelry Exhibition) was held at Shanghai International Brand Jewelry Center. The exhibition will be held from December 7 to 10 at the Shanghai World Expo Exhibition Center. Nearly 300 companies from 12 countries and regions, including the United States, Italy, Japan, Sri Lanka, the Philippines, Indonesia, Malaysia, Singapore, Thailand, Mainland China, Hong Kong and Taiwan, will participate at the same time. There will be a wide range of exquisite jewelry and crossover products for the participants. At the same time, the Asia Pacific International Jewelry and Watches Expo will be held, where fine arts and crafts and antique watches will be dazzling. Nearly 10,000 visitors from 36 countries and regions are expected to visit the exhibition. The press conference revealed in detail the highlights of the Shanghai jewelry Show, which one hit your heart?
(Press Conference of the 14th Shanghai International Gold, Jewelry and Jade Exhibition)
"Jewelry Life Museum 2.0" upgrade crossover open a new chapter in jewelry
Since last year's "Jewelry Lifestyle Museum" settled in Shanghai Jewelry Exhibition, a new life scene with jewelry as the core emerged, successfully narrowing the distance between the public and jewelry, jewelry is no longer a simple decoration, but closely related to the quality of life "essential products", this year's Shanghai Jewelry Exhibition has been upgraded "Jewelry Lifestyle Museum 2.0". Make full use of the cross-border way and various scenes related to beauty in life to create, and enjoy the interpretation of "jewelry life, life jewelry".
(Mr. Tan Jie, Marketing Director of Jewelry Media China and project leader of Jewelry Exhibition Industry China, introduces the Shanghai Jewelry Exhibition)
At that time, "Jewelry Lifestyle 2.0" will feature well-known jewelry designer brands like Kelly Xie Fine Jewelry, Instant Treasure Hunting, fashion jewelry brands like Yuting, Chishan, and Cutibo who specialize in fashion trends, and crossover fashion partners from Singapore, Thailand, Indonesia, Malaysia, etc. With leather bags, shoes and skin care products integrating Eastern and Western therapies, visitors can wander through the European-style town pavilion, and freely buy cross-border fashion products, one-stop to meet the exquisite needs of life.
(Mr Zou Yi, founder of Kelly Xie Fine Jewellery introduces highlights of the brand in Shanghai)
In order to further explore the impact of the crossover concept of "Jewelry Lifestyle Museum" on the industry, in September this year, Asia Bo Wen launched the "Crossover · Light up Life +" activity together with Shanghai International Brand Jewelry Center. The activity was organized by jewelry designers Hou Yuanmin and Ma Yan, interior designers Yu Yunchuan, beauty designers Huo Yujia and Lin Qin, fashion designer Tan Yuxi, Five groups of designers represented by beauty designer Chen Gurong cooperated with each other to launch "Pin", "Yue" and "Night", to interpret the definition of modern aesthetic life. On December 7th, this group of designers will also come to the site and share how to create a sophisticated life in all aspects. The organizer will also invite industry experts to deeply analyze how the aesthetic appeal of C-end affects the design, communication, channels, services and so on of B-end brand strategy.
(Mr. Zhang Tiejun, Chairman of Shanghai International Brand Jewelry Center, introduces the Jewelry Center and the exhibition situation)
The combination of humanities and art redefines jewelry
The exhibition has set up a new "Five Elements" cultural exhibition area to sort out the relationship between traditional Chinese culture and jewelry, and classify jewelry according to the "five elements" elements to reflect the different materials, forms, characteristics and aura of jewelry. It is a novel display way to rearrange according to the needs of buyers, and will also bring another refreshing way to the industry.
The exhibition will also continue to advocate the spirit of original design, including Hu Hui, Cao Tong hammer, Wang Yuqi, Huang Junliang, Wu Ruxiao, Li Long, Qing Qing, Zhang Jiankun, Chen Heng, Mandy Jin and many other jewelry designers will be invited to display innovative works in the "Designer Corridor", and invite jewelry and art lovers to visit and appreciate!
There is also a "Phantom Space" art creation area, where Southeast Asian artists are invited to paint on the spot. Visitors can make an appointment in advance to get the opportunity of interactive painting guidance from the on-site artists, meet with the inspiration, walk with the art, and take their own completed paintings home!
Science and technology and public welfare together explore the depth of industry exhibition
In this exhibition, Bo Wen Asia cooperated with iiiMark 3D Printing Technology and Emil Service Center for People with Disabilities to hold the "Everyone is a Designer" activity. With the help of professional jewelry designers, the paintings of autistic children are made into real wearable jewelry through 3D printing technology. Let the high technology of the jewelry industry provide services for public welfare, and arouse the public's attention to the painting talent of autistic children. Visitors can bring their children to participate in the "Everyone is a Designer" activity. They can not only buy jewelry designed by autistic children on site to offer charity, but also upload their children's paintings, doodles, words and even photos to iiiMark system before or during the exhibition. 7-10 days later, they can get jewelry products made by children's works. Realize the link of jewelry and personal marks, and truly achieve personalized customization.
Exhibition group a hundred flowers bloom to set an industry benchmark
The conference also announced a series of professional exhibition groups. The diamond exhibition group brought by Guangzhou Diamond Trading Center not only includes suppliers of naked diamonds, but also suppliers of diamond jewelry. At the same time, it also brings hot topics of real diamonds and cultivated diamonds, focusing on the hot spots of the industry and directly talking to the market. In addition, Japan's akoya pearls are world famous. There are also major supplier brands from mainland China: Kifu, Payne, Beihai Yurong, Jurong, Black & White Gold, Love Castle, Changyu, Ronghui, Berui, etc.
Thanks to the rapid development of the fashion industry in recent years, fashion jewelry companies will also have a good performance in the exhibition. Combining changeable elements -- Swarovski crystal, stainless steel, silver jewelry, DIY, etc., fashion jewelry exhibition groups from Guangdong and Zhejiang will bring exhibits to become the industry vane.
(Group photo of guests at the Press Conference of the 14th Shanghai International Gold, Jewelry and Jade Exhibition)
Field activities are held together in front of the industry direction
At the press conference, it was also revealed that during this year's exhibition, there will be a series of seminars combining industry hot spots and exporting dry goods, such as 2019 new trends in jewelry industry, jewelry retail disruption, real drill and lab-grown drill topics. There will also be jewelry appreciation sessions by Italian brand Soitaly, domestic brand Yitou Jewelry, Heritage Culture, and designer brand Instant Treasure Hunt. As well as cross-border cooperation propositions brought by cross-border partners such as "Baituo King" and "Shanghai Architecture and Interior Designers Network".
A tiger in the heart sniffs the rose. Bowen gathers the resources of the global jewelry industry to create an international jewelry exchange platform, and goes deep into the hinterland of China to deeply cultivate the aesthetic of jewelry consumption. Inject a steady flow of development power for the development of the industry, but also pass the value of contemporary enterprise development to serve the society!
