As an imported infant milk powder manufacturer highly respected by China's maternal and child channels, Mille has been committed to continuously improving its brand influence to give the channels confidence.
The French International Food and Beverage Fair (SIAL) is taking place in Paris from October 21 to 25, and Mille is not missing out on the brand event with its Moohko(Mecome), Smabørn (Mille) and MØKO infant formula.
Mille appears in top international exhibitions
First held in 1964, the International Food and Beverage Exhibition France has a history of more than 50 years, and has become the world's largest exhibition and trade event for the food and beverage industry. Mille's presence at the event will no doubt help boost its brand.
It is worth noting that Mille's MØKO organic infant formula products made a stunning debut at the expo. As always, children's fashion packaging, cute doll image, immediately attracted the attention of exhibitors.
MØKO Organic infant formula is about to go on sale in Europe
Pharmaceutical grade production workshop, good milk sources speak with data
The milk source wins the world. For infant formula milk powder, milk source is the fundamental quality. Mille, through constant comparison and searching, finally stood in the pure land of northern Europe and selected the Cushman Gold milk producing region. There are appropriate temperature and humidity in the four seasons, soil composition and rainfall conditions, pure water and excellent pasture quality, so that cows have a good growing environment and secrete more high-quality milk source.
A good milk source must be based on data. The total number of raw milk colonies is an important standard to measure a good milk source. The lower the total number of colonies, the purer the milk source and the less nutritional loss. The annual geometric mean of the total number of Mille milk-derived milk colonies is no more than 20,000 / ml. It is no exaggeration to say that Mille selects Nordic milk sources to build core competitiveness and occupy a commanding position in the upstream of the dairy industry.
Mille Food A/S is equipped with state-of-the-art manufacturing equipment and an international quality assurance system to ensure that there are no loopholes in every link from the purchase of raw materials to the delivery of products to consumers.
More commendably, Mille Food A/S factory has established a more stringent "Mille Standard" on top of the globally recognized strict Nordic food safety standards, and steadily exported high-quality production capacity. This standard is enough to ensure that Mille products meet the Chinese national standards, Danish national standards, European Union standards, and obtain HACCP certification and the FSSC food safety system certification of the Global Food Safety Initiative (GFSI), so that Mille products go around the world safe.
Continue to upgrade products according to market consumer demand
On the basis of high quality, Mille stands for giving consumers the best value for money products. Mille has two major brands in China -- Mycome and Mille. Among them, Mace series positioning high-end, but compared with the same formula on the market with the same selling point products, the price is very advantageous; Mier Le Er is the main cost performance, has the "most cost-effective imported milk powder" said.
Moohko(Mace) and MØKO Organic infant formula
"We have never chosen products based on gross profit. Our priority is to better meet the needs of consumers, which are constantly evolving. Now our consumer demand is clear, is good quality, high cost performance." This is the voice of a channel business, but also the most real feedback from the market.
Facts have proved that Mille's positioning is correct. Just three years after entering the Chinese market, the Mycome and Mille lines have become popular imported brands among Chinese consumers.
Good quality is favored by more and more Chinese distributors
In the Chinese market, it is no exaggeration to say that maternal and infant channels are the most important channels for milk powder consumption. Whoever has the channel resources will have the right to speak in the market. Mille understands this well and always attaches importance to the maintenance and development of maternal and child channels.
Quality is always the fundamental competitiveness, as a brand, any method is better than to give the channel safe and assured products. Channel development is not easy, the more far-sighted channel business, the more cherish their own wings, so more attention to product quality. Mille relies on strong factory strength and milk source foundation, stable output of high-quality products, welcomed by the channel, in the channel feedback, also won the "minimum customer complaints" evaluation, coupled with high cost performance, Mille products are gaining more and more Chinese channels love.
At the same time, in order to help the channel quickly expand the market and bring stable traffic, Mille attaches great importance to brand power. China's milk powder market competition has tended to be white-hot, brand power is the major milk powder enterprises must layout a link, but also one of the most concerned channels.
Taking advantage of sports marketing, Mille sponsors the Danish national badminton team to convey the concept of "sports, health and happiness" advocated by its brand to Chinese consumers. At the same time, also increased in the bus station, airport, road sign advertising, elevator advertising investment; In addition, offline consumer education such as brand promotion and mother class is carried out continuously, which plays an obvious role in enhancing product awareness. This is why many distributors have reported that "after Mille's products are launched, they can quickly increase the volume without the stores having to do much preparation work".
By participating in the top international trade show, Mille is able to promote its products to agents in more parts of the world, which will no doubt further enhance its brand influence.
Inquiries continue for Mille's booth
Organic milk powder is a piece of cake that major milk powder producers will fight for after the New Deal. Organic milk powder not only requires organic raw materials, but also requires organic production process. Therefore, although organic milk powder is favored by the market, there is still a large gap in the market.
MØKO Organic infant Formula was unveiled at the International Food and Beverage Fair in France. Product packaging adopts the consistent "fashion children's fun" style of Maccome, adding green elements, very beautiful, no wonder to attract a lot of visitors' eyes.
