"Make English learning easier and more efficient!" In order to better improve the efficiency of Chinese students' English learning, Chenguang Stationery and New Oriental's professional online education brand - New Oriental Online, jointly launched the "Star -five+ series" professional class notebook for English learning.
Founded in 2005, New Oriental Online is a powerful online education service platform and a leading online education brand in China. Chenguang, as a well-known stationery brand in China, jointly developed this series of books based on the English teaching experience of 5 famous New Oriental online teachers, Wang Jiangtao, Li Xu, Dong Zhongli, Yang Wenzhe and Jin Gefei, aiming at different classroom scenarios of English learning.
This series of products includes dot-matrix, horizontal line, four-line classroom notebooks, error-correcting books, bilingual text, etc., with the fresh four-color appearance design favored by students. Hundreds of New Oriental online teachers and students personally test, outstanding students of all ages to write trial experience, can provide students at all stages of professional class note-taking solutions.
The launch of the co-branded notebook is not the first cooperation between M&G and New Oriental Online. As early as May this year, the two sides also jointly launched "M&G 666 Escort test", "New Oriental Online Carnival" and other warm campus activities, to send hundreds of thousands of students across the country to prepare for the test with company and encouragement.
Chenguang Stationery and New Oriental Online, as the leading brands in their respective industries, have highly consistent target consumer groups. This deep strategic cooperation based on the brand level, starting from the deep needs of target consumers and opening up online and offline channels, is not only complementary advantages between education and stationery, but also a significant resource integration and win-win cooperation!
In the future, the two sides will expand the cooperation to the whole product line and launch more note-taking devices suitable for Chinese students, so as to reach more student user groups, provide more professional and effective class note-taking solutions for numerous students, and help thousands of students pursue their dreams!
