On November 2, the signing ceremony between Cambridge University Press and New Channel International Education Group was held at the headquarters of Cambridge University Press in Britain. Peter Phillips, CEO of Cambridge University Press, and Hu Min, Chairman and CEO of New Channel International Education Group, signed a strategic cooperation agreement. The two sides will carry out in-depth cooperation in English education, AI digital publishing resources, teaching and research. With this signing, New Channel International Education Group will have the exclusive agency of Cambridge Global English in mainland China, which officially brings global competence into New Channel's English curriculum system for young students. Relying on the authoritative position and rich experience of the University of Cambridge in the field of English education, New Channel will accelerate the exploration and reform of English education for young people and open up a new channel that is truly suitable for Chinese young people's English learning.
Hu Min, Chairman and CEO of New Channel International Education Group, signed a strategic cooperation agreement with Peter Phillips, CEO of Cambridge University Press
Join hands to open a new chapter in English education
For New Channel and Cambridge University Press, it was a warm start to autumn in England in early November. The senior management team, led by Professor Hu Min, Chairman and CEO of New Channel International Education Group, arrived at the headquarters of Cambridge University Press in Cambridge, England, officially inaugurating the strategic cooperation between New Channel and Cambridge University Press.
Professor Hu Min said that the cooperation with Cambridge University Press mainly focuses on English education, AI digital publishing resources, teaching and research. As one of the oldest publishing houses in the world, Cambridge University Press is renowned for its extreme pursuit of academic quality. New Channel, as the leading brand of English education in China, always takes "academic quality" as the core goal of sustainable development. After 14 years of development, New Channel has opened more than 300 learning centers in more than 40 cities in China and Australia, training hundreds of thousands of students every year. It is their consistent pursuit of academic quality and continuous exploration and research in English education that make this strategic cooperation possible.
Peter Phillips, Chief executive officer of Cambridge University Press, said at the signing ceremony that Cambridge University Press is an important part of the University of Cambridge and the oldest publishing institution in the world, with outstanding quality in English learning, international education and publishing of academic content. For nearly 500 years, Cambridge University Press has been committed to promoting knowledge, learning and research around the world. In the process of research, development and publication of educational resources, Cambridge constantly integrates the latest educational concepts and practices into various resources, striving to bring students the best learning content and learning methods. Peter Phillips said that since its inception, New Channel has always focused on English language education and the development of students' key competencies and global competencies, which is an important reason for us to work together. Both sides believe that the 5C consensus -- Communication, Collaboration, Critical Thinking, Creativity and Confidence -- is the cornerstone of a win-win strategy for both sides. It is our shared vision to become leaders in this field of educational innovation.
Hu Min, Chairman and CEO of New Channel International Education Group, poses with Michael McGarvey, President of International Education of Cambridge University Press, and Dan Hutchison, President of English Learning Solutions of Cambridge University Press
Take advantage of the trend to cultivate young people's global competence
It is understood that the cooperation between Cambridge University Press and New Channel was very smooth from initial intention to formal signing. On the one hand, it reflects Cambridge's full recognition of New Channel's strength, and at the same time, it highlights the efficient and pragmatic "New Channel speed".
Under this cooperation, New Channel International Education Group will be the exclusive agent of Cambridge Global English(GE) textbooks in mainland China. With the support of New Channel's Youjia Youth English brand, GE's most classic global competency module teaching will be truly implemented among Chinese youth.
"In the era of globalization, it has become a new trend of English education to cultivate young people's global competence." As an expert in the field of English education for many years, Professor Hu Min believes that young people's English learning has entered a new era, that is, it is no longer just the cultivation of English listening, speaking, reading and writing ability, but should improve children's global vision, English application ability, global talent core quality and Chinese roots through English, and cultivate young people's global competence. At present, the common exam-oriented and subject English training on the market can no longer meet the needs of talent training in the new era. As a pioneer in the field of English education, New Channel will take the lead in raising the banner of reform and bringing value innovation to students.
This view of Professor Hu Min has been highly recognized by Cambridge University, and the research on global competency has been incorporated into the teaching and research system of Cambridge University Press as an important content. The GE program is the first of its kind in the world to develop global competencies for English as a second Language learners. The course is linked to the CEFR(Common European Framework for Languages) and closely links the competencies required for international tests such as KET, PET, IELTS, etc. The material is positioned not only to teach language courses, but to use English as a "tool" to learn and acquire skills in various subjects.
The textbooks are rich in content, covering the history, geography, humanity and other knowledge of all countries in the world. The vast amount of knowledge can be described as an encyclopedia, aiming at cultivating global citizens with an international vision. Among them, there are a lot of contents that need students to think, demonstrate, discuss, make diagrams, analogies and survey, which are of great benefit to cultivating students' critical thinking and forming independent personality.
The sword points to the future and opens up a new channel of English for young people
With the completion of New Channel's contract with Cambridge University Press, work related to the development of GE courses has also started. On the morning of the same day, the relevant representatives of New Channel had in-depth communication with the teaching and research team of Cambridge University Press on the development of teaching materials, teacher training, curriculum customization, curriculum service and resource sharing. Cambridge Global English will become the core teaching material of English for young students and be formally incorporated into the teaching system.
On August 20, 2017, New Channel International Education Group's sub-brand "Youjia Youth English" was officially released to the public. At present, more than 40 English teaching centers have been set up in more than 20 cities across the country, and the number of students has exceeded 10,000. As the educational mission of UPLUS, "Cultivating Chinese youth with global competence" is being recognized by more and more parents and students.
This cooperation will also become a key step in New Channel's internationalization strategy. It will break through the fierce competition in the market of youth English training and create a blue sea of Youth English training.
Beginning with its cooperation with Cambridge University Press, New Channel will further explore future-oriented education, starting with advanced English education concepts and textbooks, and formally challenge traditional exam-oriented English education. Guide the whole society to change from focusing on English test taking and simple skill learning to focusing on the cultivation of young people's core qualities and global competency, and strive to create young talents with Chinese feelings, rooted in Chinese culture and highly competitive globally, so as to open up a new channel in the field of English education for young people!
